Our sample privacy policy

Using an external service or embedded script, like Fathom Analytics, often requires changing the language of your privacy policy on your website. In this specific case, it’s also quite helpful to let visitors know how well their digital privacy is protected when visiting your website.

Fathom Analytics privacy policy language

Since our software is privacy-first website analytics, there’s typically less to do on your end because we collect such a minimal amount of data from visitors. That’s why we believe you don’t need annoying cookie notices with Fathom because we comply with privacy laws around the world (you can read more about our legal compliance with privacy laws).

Use this text in your privacy policy

This example is general information, not legal advice. Adapt it to your actual analytics practices, purposes and applicable requirements. Add your own lawful basis and any information about visitor rights or controls that your notice needs.

We use Fathom Analytics to understand how visitors use our website so that we can improve it. Fathom’s visitor analytics does not use tracking cookies or build advertising profiles across websites. It briefly processes request information, including IP address and user-agent, to create site-specific visitor signatures and produce website statistics.

You can read more about how Fathom handles this information in its data processing agreement and data journey.

Use this as a starting point rather than a complete privacy notice for your website.