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Simple web analytics without compromise

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Fathom is the modern answer to complicated analytics solutions. Enter the privacy-first, simple web analytics that combines effortless setup, seamless user experience, and robust data protection - all without compromising on features. Simplify your analytics, amplify your growth.

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The simple, privacy-first alternative to Google Analytics

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer
Join thousands of companies already using Fathom Analytics
Mclaren Automative
Huberman Lab
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Setup in minutes

Simply add our lightweight script to your source code, and start seeing your analytics data right away. You can integrate Fathom seamlessly with popular CMS like WordPress, Webflow, e-commerce platforms and all programming languages or frameworks.

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Navigate with ease

Fathom's intuitive dashboard is designed for simplicity. All your key metrics are accessible from a single page dashboard, so you can get the insights you need without navigating through layers of menus and reports. Our user-friendly interface makes analytics easy for everyone.

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Get real-time, accurate data

Our real-time analytics platform processes your website data instantly, providing you with accurate metrics on visitor behavior and site performance. Say goodbye to the delays and inaccuracies associated with traditional analytics tools like Google Analytics.

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Comply with privacy laws

Fathom is built with privacy in mind. Our cookieless tracking helps you comply with GDPR, CCPA, and other privacy laws right out of the box. No need for cookie notices or complicated compliance setups.

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See key metrics instantly

Fathom focuses on providing you with the most essential insights you need. Our clutter-free dashboard displays critical metrics like unique visitors, pageviews, average time on site, bounce rate and event conversions without having to dig through layers of complex reports.

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Be in control of your data

With our simple web analytics, you have complete control over your data. Unlike other popular web analytics tools, we offer lifetime, unrestricted access to your data, ensuring you can always view and export your historical data.

Different. In a good way.

For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.

Our software is something quite different. Our software protects your time and your visitors' digital privacy.

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Frustrated with web analytics tools that are anything but simple?

Tired of difficult setups, complex dashboards, and restricted access to your data?

Fathom offers a refreshingly easy-to-use alternative to complex web analytics tools like Google Analytics or Adobe Analytics that cuts through the clutter.

Simple, clutter-free dashboard

Your time is valuable. That's why we've designed Fathom with simplicity and user experience in mind, providing you with the key website metrics you need, all within a single, intuitive page.

While other platforms bombard you with endless reports and metrics that require a data scientist to decipher, Fathom focuses on simplicity. Quickly access accurate, real-time data on your website's performance, including engagement metrics like top content, pageviews, unique visitors, sources of traffic, bounce rates, and average time on site.

Whether you're tracking the success of your marketing campaign or identifying areas for improvement in your conversion funnel, Fathom's simple yet powerful analytics platform has you covered.

Simple yet robust legal compliance

Fathom Analytics makes protecting your visitors' privacy simple and straightforward. Our privacy-friendly web analytics software simplifies compliance by offering cookieless tracking and pseudo-anonymized data collection out of the box.

This means you can focus on gaining valuable insights from your website analytics without worrying about navigating intricate privacy laws or managing user consent. Our privacy-first approach ensures that your customers' data remains safe and secure, while still providing you with the essential metrics you need to make informed decisions.

Simple, forever data retention

Your website's data is a valuable asset that can provide insights and inform your strategies for years to come. Unlike many other analytics platforms that limit data retention or charge extra for historical data access, Fathom Analytics believes in giving you full control and ownership of your data.

With our unlimited data retention, you can access your website's analytics data from the day you start collecting it, without ever having to worry about your data disappearing or becoming inaccessible. This means you can analyze long-term trends, compare performance over time, and make informed decisions based on your entire website's history.

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer

I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie Charli Marie
Creative director of ConvertKit

I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.

Ruben Gamez Ruben Gamez
Founder Signwell & Bidsketch

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio Caleb Porzio
Creator of Alpine.js

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

Jessica Joyce Jessica Joyce
SEO Expert

Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.

Nathalie Lussier Nathalie Lussier
Founder of
All the features you need in your analytics software

Our featuresHow Fathom works

Simple web analytics that won't let you down

Effortless setup

Add a single line of analytics script to your website and start collecting data instantly. No complicated configuration or technical expertise needed.

Intuitive dashboard

Our clean, user-friendly interface displays all your key metrics in one place, making accessing and navigating your dashboard a breeze.

Event tracking

Track custom events, such as button clicks, form submissions, and outbound link clicks, to gain deeper insights into customer behavior and optimize conversion rates.

Key metrics at glance

Quickly see a report on your website's performance, including traffic sources, popular content, and user engagement metrics, to make data-driven decisions.

Lightweight and fast

Our lightweight script ensures minimal impact on your website's loading speed, keeping your visitors engaged and preserving your search engine rankings.

Email reports

Receive regular email reports summarizing your website's key metrics and trends, making it easy to stay informed and share insights with your team.

Shared dashboards

Collaborate with your team or share insights with clients by creating password-protected or public dashboards, streamlining data-driven decision making.

Ready for traffic spikes

When your site experiences a surge in traffic, our robust infrastructure can handle billions of pageviews without skipping a beat.

Why not just use Google Analytics?

Google Analytics may be a popular and free web analytics tool, but it comes with significant drawbacks.


Fathom Analytics

Complexity & UX


Google Analytics has an overwhelming interface and steep learning curve. With countless reports and metrics, it can feel like you need a full-time job to use it properly.

Fathom Analytics

Fathom Analytics offers a simple, intuitive dashboard that presents key metrics in a clear, easy-to-understand format, saving you time and resources.



Several EU countries have ruled that it’s legally risky to use Google Analytics (even with a consent notice).

Fathom Analytics

Strong focus on privacy, and fully compliant with GDPR, CCPA, ePrivacy & PECR. Also invented a method for processing EU visitor data on EU servers.



Tracks and stores personal information about your website visitors, which can be used for advertising purposes or even subpoenaed in legal cases.

Fathom Analytics

Privacy-friendly analytics tool, offering cookieless tracking and ensuring compliance with privacy laws like GDPR and CCPA out of the box.

Data accuracy


Google Analytics often has a delay in processing and displaying data, making it challenging to make timely decisions based on current trends.

Fathom Analytics

Fathom provides real-time analytics, allowing you to monitor your website's performance as it happens and quickly respond to any changes or opportunities.

Data retention


Google Analytics only retains user-level data for a limited period, typically up to 14 months, making it difficult to analyze long-term trends and make informed decisions based on historical data.

Fathom Analytics

Fathom Analytics offers unlimited data retention, ensuring that your website's data is always accessible and allowing you to gain a complete picture of your site's performance over time.

On top of all that, Fathom offers many additional features that traditional analytics don't. Ability to see multiple sites in a single page, email reports & straightforward data export to name few. You can see the full list of features here.

Ready for a switch? We also make it easy to import your historical Google Analytics data.

Start a 30-day free trial

We’ll even email you before your trial ends
to ensure you want to start paying for our software.
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Integrate with the tools and tech stack you already use

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.

Trusted on 100,000+ websites and counting

Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.

Mclaren Automative IBM Bosch GitHub Laravel New York Times HashiCorp Huberman Lab Tuple Tailwind CSS Aston Villa Football Club Bootstrap

Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.

Evan You Evan You
Creator of Vue.js

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.

Jon Henshaw Jon Henshaw
Founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.

Justin Jackson Justin Jackson
Cofounder of Transistor

I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.

Marshall Shorts Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

Derrick Reimer Derrick Reimer
Founder of SavvyCal

I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.

Ben Orenstein Ben Orenstein
Cofounder of Tuple

Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

Add our script

It’s a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Your dashboard will start showing you real-time data.

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Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.

Frequently asked questions

Why is Fathom the best simple web analytics platform?

Fathom is the best simple web analytics platform because it offers a perfect balance of simplicity, accuracy, and privacy. With its intuitive interface, real-time data processing, and legal compliance, Fathom allows users to easily access and understand their website's performance without getting overwhelmed by complex reports. Fathom's customizable event tracking, unlimited data retention, and seamless integration with popular platforms set it apart from other analytics tools. Additionally, Fathom's affordable pricing and generous free trials make it an attractive choice for businesses of all sizes looking to gain valuable insights and grow their online presence without the complexity and privacy concerns associated with traditional analytics solutions.

What makes Fathom Analytics' dashboard simpler compared to Google Analytics?

Fathom Analytics offers a streamlined, intuitive dashboard that presents key website metrics in a single, easy-to-understand view. Unlike Google Analytics, which can overwhelm users with complex navigation and an abundance of reports, Fathom focuses on providing only the most essential data points. Fathom's user-friendly interface is designed to be accessible to users of all skill levels, making it an ideal choice for those seeking a more straightforward alternative to traditional web analytics tools like Google Analytics.

How does Fathom Analytics' simple approach to data privacy benefit website owners and their visitors?

Fathom Analytics' commitment to data privacy simplifies compliance with regulations like GDPR and CCPA for website owners. By offering cookieless tracking and pseudo-anonymizing visitor data, Fathom ensures that businesses can gather valuable insights without compromising their visitors' privacy or risking legal complications. This privacy-friendly approach not only helps website owners avoid the need for intrusive cookie banners but also fosters trust between businesses and their audience. Visitors can enjoy a cleaner, more seamless browsing experience without worrying about their personal data being collected or exploited.

Is Fathom Analytics free?

No, Fathom Analytics is not free. We believe that if you aren't paying for the product, you are the product. Unlike Google Analytics, which is free but collects and monetizes user data, Fathom operates on a subscription-based model. By charging a fair price for our service, we can focus on providing a privacy-focused, transparent, and reliable analytics solution without the need to sell or exploit user data. Our pricing plans are designed to accommodate websites of various sizes and traffic levels, and we offer a 30-day free trial so you can experience the benefits of our cookieless solution firsthand.

How easy is it to switch from Google Analytics to Fathom?

Switching from Google Analytics to Fathom Analytics is a straightforward process that can be accomplished in just a few steps. To make the transition even smoother, Fathom offers a built-in Google Analytics importer, allowing you to easily transfer your historical data from both Universal Analytics (UA) and Google Analytics 4 (GA4) properties into your Fathom account. This means you can maintain continuity in your reporting and quickly get up and running with Fathom's privacy-focused analytics platform.

Is Fathom Analytics' cookieless tracking solution future-proof against browser privacy updates?

Yes, Fathom Analytics' cookieless tracking solution is designed to be future-proof against browser privacy updates. As major browsers like Safari and Google Chrome continue to introduce stricter privacy measures and phase out third-party cookies, Fathom's tracking setup remains unaffected. By not relying on cookies or fingerprinting techniques, Fathom ensures that your website analytics will continue to function accurately and reliably, regardless of future browser updates. This means you can have peace of mind knowing that your analytics data will remain consistent and actionable, even as the digital landscape evolves towards greater privacy protection.

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Goodbye complicated analytics solutions. Hello Fathom.

Simplify your analytics game with Fathom – the privacy-focused, user-friendly alternative to traditional web analytics. Experience simple web analytics that just work.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

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