Learn about website analytics
Understand your traffic, measure your campaigns, and make better decisions about your website.
What is bounce rate?
Bounce rate is the share of visitors who only view one page. How Fathom Analytics calculates it, what a good rate looks like, and why a high number is not always a problem.
Google Tag Manager vs Google Analytics: Differences & Uses
Let’s explore the differences between Google Tag Manager vs Google Analytics and discover how Fathom Analytics offers a simpler alternative for your web tracking needs.
GA4 Data Retention: All You Need To Know
Learn about GA4 data retention policies, their impact on your analytics, and ways how you can increase retention period along with alternative solutions.
GA4 Data Delay: Causes, Effects, and Solutions
Experiencing GA4 data delay? Learn why these delays occur and how to overcome them with effective strategies and tools like Fathom Analytics.
What is Cross Site Tracking: Privacy Considerations and Solutions
Many websites are able to track your online activities with cross-site tracking. Learn what cross-site tracking is and how it is used.
Google Analytics for Agencies: 7 Best Practices & Tips
It’s time to optimize your agency’s performance with GA4 - check out the best Google Analytics tips and practices tailored for agencies.
Google Analytics Pricing: Costs & What’s In For You
How much does GA cost in 2024? Let’s break down the Google Analytics pricing to determine if it’s a right fit for your website marketing campaigns.
How to collect analytics data from Meta’s Threads
Learn how to use UTM campaign links to identify website traffic from Meta’s Threads and measure it with Fathom Analytics.
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.