Fathom Analytics Fathom Analytics

Above Board, a podcast from Fathom Analytics

Can you make money and hold true to your values? Can you keep a profitable business “above board”?

Jack Ellis and Paul Jarvis (co-founders) explore running an ethical and privacy-focused company. They’re also sharing an inside look at what it takes to create and sell their privacy-focused product without any outside funding or capital.

Every few weeks, they publish a lively and honest debate about all things not simply "black and white" when trying to do the right thing for profit, people and the planet.

Subscribe via iTunes, Overcast or just grab the RSS feed.

Here are our latest episodes:

We’re taking a break

Jack’s Laracon talk, building an audience, what to do about all the virtue signalling in the ethical product space and much, European privacy laws and their impact on American businesses and services, and much more.

September 4, 2020 · View episode →

Building an audience, analytics & virtue signalling

Jack’s Laracon talk, building an audience, what to do about all the virtue signalling in the ethical product space and much, European privacy laws and their impact on American businesses and services, and much more.

August 28, 2020 · View episode →

Being competitive, YouTube and going viral

On today’s episode Jack and Paul chat about using competitiveness to your advantage, the good and bad of video games, how we dealt with a very viral customer, the logic of a privacy-focused company like Fathom using a platform like Youtube and Jack’s upcoming Laracon talk.

August 21, 2020 · View episode →

Credit cards, trust and why people buy indie software products

On today’s show Jack and Paul talk about the reasons Fathom asks for a credit card up front, and how that impacts our growth. They also get into why people buy certain SaaS products. As an added bonus, Jack calculates how much it’d cost you to use Facebook is they removed any/all ads and targeting and charged their users instead. Spoiler: it’s a LOT less than you think.

August 14, 2020 · View episode →

New hires and vacations

On today’s show Paul and Jack chat about bringing a privacy officer on board, why taking proper breaks are important (even if you run an indie business) and what we are considering for the future of Fathom Analytics (version 3).

August 7, 2020 · View episode →

Bad CEOs and Cat Jumpers

Jack and Paul dissect a few issues they have had with other companies and leadership at those companies, and then how those companies responded (both the good and the bad).

August 1, 2020 · View episode →

SaaS collaboration tools, organization, pancakes and more

Jack and Paul answer questions from listeners today, including: our favourite pancake recipe, the tools/apps we use to collaborate, how we determine hiring vs bringing on cofounder vs freelancers, and our full design and development processes.

July 16, 2020 · View episode →

You’re fired!

Jack and Paul speak about having to fire a customer for the first time. It was tough, but it had to be done.

July 10, 2020 · View episode →


We’re not trying to sell you anything right now, we’re only here to share our experiences making money working for ourselves.

July 3, 2020 · View episode →

Are you a bad person if you use YouTube?

Jack and Paul get into if Fathom should create and post videos to YouTube (which is obviously owned by Google).

June 11, 2020 · View episode →

Is Joe Rogan a sell out?

Is this a trend towards the end of podcasts being a free and open platform?

May 28, 2020 · View episode →

Were we wrong about enterprise customers?

Jack and Paul discuss the pros and cons of supporting enterprise clients.

May 25, 2020 · View episode →

Customer happiness over money

We’ve all been there: we get a bill for a yearly subscription, but didn’t get any warning about the charge happening.

May 15, 2020 · View episode →

Capitalism and copycats and communism, oh my!

Jack and Paul talk about the benefits and problems involving taking venture capital for a software company, what we think about competitors copying us, and why “free markets” should potentially have some limits or at least some regulations.

May 8, 2020 · View episode →

Why was the first $10k MRR the hardest?

Join us as we talk about hitting that milestone and why it mattered as a milestone.

April 24, 2020 · View episode →

Fighting with COVID-19

Paul and Jack get brutally honest about the current pandemic, and it’s horrible effect on small businesses.

March 23, 2020 · View episode →

Why do programmers suck at design?

Jack and Paul dive deep into what goes into a design, and talk about it’s value.

March 10, 2020 · View episode →

Jack is leaving

It’s the end for Jack, as he has a heart to heart discussion about wrapping things up for good.

February 25, 2020 · View episode →

Being a solo founder sucks

What are benefits of only making half as much (and giving the rest to someone else)?

February 11, 2020 · View episode →

Every single marketing effort Fathom has used thus far

From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom.

January 28, 2020 · View episode →

How to win friends and influence features

In this episode Jack and Paul discuss how new features are decided upon.

December 3, 2019 · View episode →

The open-source dilemma

Jack and Paul hash out our honest reasoning behind not open-sourcing V2.

November 18, 2019 · View episode →

Above Board, the podcast trailer

This is the trailer for the Above Board podcast, short and sweet.

November 13, 2019 · View episode →