A Google Analytics alternative that’s privacy-focused and cookie-free
Fathom helps you understand your website visitors without spying on them. That’s why thousands of companies, from bootstrapped software companies to Fortune 100s, trust Fathom for their website analytics.
Don’t clutter your website with annoying cookie banners
Protect the privacy of your website visitors and customers
We’re fully GDPR, ePrivacy, PECR and CCPA compliant because our business model focuses on digital privacy at its core. We’ve invested heavily in the world’s leading privacy lawyers and experts to ensure Fathom meets and exceeds privacy laws.
See all your analytics data, even if people use ad-blockers
Imagine using a service that only collected half your data? Google Analytics is blocked by so many browsers and plugins, losing valuable data. That's why Fathom pioneered a method to bypass ad-blockers without invading privacy, so you get 100% of your data from 100% of your website visitors.
Get the information you need to make business decisions quickly
Learn in real-time what pages are popular, who’s sending traffic to your website, what campaigns are doing well and what products are selling the best, all from our simple, easy to use dashboard.
And so many more features...
A single line of code that works with every CMS, application and framework
Fathom is better for your SEO and page speeds than Google Analytics
Our script is smaller and loads faster than Google Analytics by quite a bit. So Fathom is better for your SEO and page speed than using Google Analytics (plus, Google’s search doesn’t punish your ranking if you use Fathom).
Free uptime monitoring on every Fathom plan
Don’t be the last person to know when your site is offline. Fathom can monitor your website 24/7 and send you a text, email, Telegram or Slack message the second your website stops responding.
Unlimited websites and unlimited email reports
We don’t limit the number of websites you can have on any Fathom plan. So whether it’s one site or one million sites, you can use any of our pricing plans and share our monthly limits across them.
Every plan comes with unlimited data retention.
Fathom shows you all of your data on your dashboard (not just the last seven days or six months). So whether you’re a brand new customer or someone who’s been with us for years, you can quickly see your analytics across any timeframe.
Enterprise-grade, infinitely scaling infrastructure
Even if your site goes viral, our platform will keep collecting stats and keep your dashboard loading quickly. Our database technology is the same that companies like Intel, Sony, Dell, and Uber use to quickly process vast amounts of data.
UTM campaign and event tracking
You can focus on digital privacy but still see marketing details that help you make business decisions, like which campaigns led to the highest gains for your company (of anything from product sales to mailing list signups to software trial conversions).
Export your data any time via CSV
Your data is yours, not ours. So you can export it in a readable CSV format whenever you’d like. We don’t need to lock you in or hold your data hostage.
Investment in privacy law compliance
We don’t guess on privacy laws or use boiler-plate templates for compliance. Instead, we’ve invested in the world’s leading privacy law experts to review and vet our policies and technologies as they relate to GDPR, PECR, CCPA and more.
Additional Fathom features
- Filter your data and drill into what’s important
- Make each dashboard private, public or passworded
- Collect data and filter for multi-domain website properties
- All sites view to see all your data on a single page
- Dark-mode for those late-night stats-crunching sessions
- Amazing referral program, we pay 25% commissions for life
Learn more about Fathom Analytics by reading:
- What are simple website analytics?
- Why Fathom Analytics is a great Google Analytics alternative.
- How Fathom Analytics is GDPR, CCPA and PECR compliant website analytics.
- Why Fathom Analytics is the best privacy-focused web analytics tool (and why digital privacy matters).
- Why Fathom is website analytics for proudly bootstrapped companies