Fathom Analytics

Website analytics, no training required

Learn what you need to know about your website’s metrics from a single, easy to read screen. There’s nothing to set-up past adding our tracking code, and our helpful support is just an email away.

Fathom Analytics (screenshot)

Other free analytics tools collect vast amounts of personal information about every visitor to your website, but we don’t think that’s fair or even that useful. We believe that analytics software should respect the privacy of your website visitors.

We’re fully GDPR, CCPA, ePrivacy and PECR compliant because we don’t invade digital privacy. Our tracker is so focused on privacy that you don’t even need to add one of those annoying cookie tracking notices to your website!

Here's a walk-through of all our dashboard features in video form.

Bypass ad-blockers

Use a custom domain and custom tracker filename with Fathom Analytics to ensure you are collecting anonymous stats from website visitors, even if they have an ad-blocking browser extension installed.

Everything you need, all in one place

Your dashboard shows you all the most useful information about your website like top content, top referrers, top actions, and more.

Built on a secure, redundant cloud

Our on-demand, auto-scaling servers will never slow your site down. Our tracker file is served via our super-fast CDN, with endpoints located around the world to ensure fast page loads.

Live, real-time data

Get insights into what’s happening live on your website, where people are visiting and where they’re coming from.

Top content

See what content is the most popular on your website and how that changes over time. This will help guide things like which blog posts are resonating (so you can write more on that topic).

Top referrers

See who’s sending traffic your way so you can perhaps publish more on their site or spend more in advertising with them.

Top Goals

Keep track of things like how many people signed up for your mailing list, product sales or specific clicks on specific pages.

Insight without compromise

We believe that website analytics don’t have to compromise a visitor’s personal information to be super useful. We’re also fully GDPR, CCPA, ePrivacy and PECR compliant.

Dashboard sharing, as needed

By default, your dashboard and analytics are only viewable by you, the account holder. But you are free to share your dashboard with others via a password-protected private link, or make it completely public.

Weekly email reports

You’re busy running your business, so our opt in weekly emails give you all the insights about your analytics in a 2-minute read.

Fair billing policy

We never take your tracking offline because of a traffic spike, and we only upgrade your plan if you’re consistently over it for 2 months or you hit our very high thresholds (i.e. not just a handful of traffic spikes).

Your data is yours, not ours

Anything that’s on your dashboard is yours and yours alone. We store it, back it up and serve it to you on our real-time dashboard, but if you ever want to export it, you simply click a button and export it.

Helpful, friendly support

Because Fathom is a small company, if you need help, you’ll get it—right from one of the founders (probably Jack). So you can talk directly to the people who built the software, whenever you need.

Fathom has some amazing customers, here's what they're saying about us:

Charli Marie, designer & podcaster

I switched to Fathom because it’s an ethical analytics tool that I can trust with my data. The interface is beautifully simple to use: it shows me everything I want to know about my site's performance, and nothing I don’t!

Charli Marie, designer & podcaster
Miguel Piedrafita, founder of SiteSauce

Not only is their product and support awesome, but they've shown how much they actually care about their privacy-focused mission.

Miguel Piedrafita, founder of SiteSauce
Darren Pinder, owner of Vatu

Fathom is the perfect privacy-based Analytics solution for us. We can provide the metrics that our clients need and reassure them that their customers' data isn't being shared with faceless companies.

Darren Pinder, owner of Vatu
Justin Jackson, cofounder of Transistor

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company that respects users. It’s mindful technology I can trust.

Justin Jackson, cofounder of Transistor

Learn more about Fathom Analytics by reading:

Fathom is a simple yet powerful website analytics platform. It shows you what you need to know about your website on a single screen, without invading the privacy of your website visitors. Pricing starts at $14/month for 100,000 page views and you can cancel anytime. Check out our pricing plans and get started with a free trial.