A Google Analytics alternative that’s privacy-focused and cookie-free
Fathom helps you understand your website visitors without spying on them. That’s why thousands of companies, from bootstrapped software companies to Fortune 100s, trust Fathom for their website analytics.
Don’t clutter your website with cookie banners
You don’t need a consent banner that annoys visitors, clutters your layout and slows the page down. Fathom doesn’t use cookies, so you can keep analytics on your site without the pop-up.
Protect the privacy of your website visitors
We’re GDPR, ePrivacy, PECR and CCPA compliant because digital privacy sits at the core of the product. We’ve had privacy lawyers vet how we collect and store data, and EU visitor data is processed in the EU automatically.
See humans, not bots
We filter out bots, crawlers, DDoS junk and other non-human traffic, so your dashboard is a picture of people who actually visited. Data shows up in real time, not 24 to 48 hours later.
Get the information you need to make decisions
See which pages are popular, who’s sending traffic, which campaigns are converting and which events are paying off, all from one dashboard. Add a filter and you can drill into a campaign, a country or a single page in a click.
More of what you can do with Fathom
Save the filters you use every week
Want to check your blog traffic, a campaign or visitors from a particular country? Combine filters, give the view a name and open it again in one click. Everyone with access to that site can use the same saved views.
Put your traffic changes in context
Mark a launch, a redesign or a press mention on your chart with a milestone. Compare dates to see how traffic changed from the previous week, month or year, or choose your own periods.
Track signups, sales and their value
Record newsletter signups, form submissions and purchases as events. Send a value with a purchase and choose the currency for your events, so you can see sales totals alongside completion counts.
See which campaigns bring people to your site
Use UTM tags to tell your newsletters, ads and social campaigns apart. Filter the dashboard by a campaign to see its traffic, the pages people visited and the events they completed.
Send reports to your clients automatically
Schedule weekly or monthly emails for yourself, colleagues or clients. Send a report for one website, or bring several sites together in the same email. Each recipient gets the sites you select.
Look after all your websites in one place
Every plan includes at least 50 sites, with extra packs available. Check them together in the all-sites view, then open a site for the details. Share individual dashboards publicly or protect them with a password.
Use your data outside the dashboard
Download CSV files for a spreadsheet or report, or use our API to bring Fathom data into your own tools. Your analytics should be useful wherever you work.
Bring Google Analytics and Search Console with you
Import historical GA4 data, and connect Google Search Console to see search terms, clicks, impressions and search positions alongside your website analytics.
Add Fathom to the tools you already use
Use Fathom with WordPress, Ghost, Webflow, Next.js, Nuxt and plenty more. Add one line of JavaScript, or use one of our integrations if you’d rather not touch templates.
Keep your pages light
Our small script loads asynchronously, so it doesn’t hold up the rest of your page. You can measure your traffic without adding a bulky analytics script.
Keep your history
Every plan includes ongoing data retention. Come back to an old campaign, compare this year with last year, or see how far your site has come since you first installed Fathom.
Infrastructure that keeps up when you go viral
A launch or a popular post can bring a lot of visitors at once. Fathom is built to handle traffic spikes and large websites, so you can keep an eye on what’s happening.
Have something specific in mind?
Our help centre covers the details, including multi-domain tracking, excluding your own traffic and more. If you’re not sure whether Fathom fits what you need, ask us.