First, let’s start with what Fathom Analytics is: simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report. If you’re just looking for what the words on the dashboard mean, read about those here.
Here’s a video explanation of this content if you're a visual learner.
To learn more about what analytics matter to your website, give our blog post on this subject a read.
If you want to visit a page or referrer from your dashboard
To open a page or referrer instead of creating a filter, hold down Command (Mac) or Windows (PC) and click the link.
Currently, we collect data in UTC +0 and then load your dashboard based on your local timezone. Our hashes for unique visitors are reset at midnight UTC +0.
Changing the graph
If you click on a value in the totals box (the box with big numbers at the top of your dashboard), you can show or hide values on the graph for visitors, views, time, bounce, or event completions (if you have at least one event completion).
If you see a grey circle beside your site name on your dashboard, it means uptime monitoring isn’t set up. If it is set up, you’ll see either a green circle (your site is online) or a red one (your site is offline).
By default, the dashboard is shown in light or dark mode based on your site settings. You can override this by changing the settings in ‘Settings’, ‘Account’, and adjusting ‘Toggle dark mode.’
What is a visitor?
Visitors are the number of people who visited your website. Let’s say Sally and John both visit your website, and each of them clicks on three pages. You’d have two visitors (John and Sally) and six views (two people visit three pages each).
Note: due to privacy, we reset how we determine a visitor every 24 hours (you can read about salts and hashes here.
What is a viewer?
Viewers are the number of people who viewed pages on your site. Each page Sally or John visits counts as one unique viewer using the example above. If either of them visited the same page twice, it’d still only count a single viewer, but it’d result in multiple views.
What are views?
Views are the number of times a page loads on your website. So in the above example, Sally and John visited three pages each, so it’s six views total.
Note: views are essential to understand since our pricing plans are based on page views (average number of views per month, plus event completions).
How is average time on page calculated?
Fathom calculates the average time on a page by logging the time between views. For example, if you clicked on the homepage, then 2 minutes later, you clicked on the about page, the average time on the page is 2 minutes.
In this method, we don’t calculate the time on the final page (since no other page has been clicked).
How is bounce rate calculated?
We figure out bounce rate by looking at single page sessions and then dividing by total sessions.
For example, if 100 people visited your site and 50 left after only visiting a single page, your bounce rate is 50%.
How are events calculated?
Events (or goals) in Fathom are things you want to collect data about, which aren’t just page views. Button clicks, form submissions, and even e-commerce can be set up as events in Fathom.
Conversion rates for events are calculated by taking the number of times the event was triggered and dividing it by the total number of page views.
Unique completions are the number of times a visitor completed an event (since visitors are unique people).
What is “People on your site”?
This is the current number of people who are actively viewing your site right now. If you click on it, it’ll drop down a purple box to show you which pages they’re looking at and what referrers they came from.
If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.