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Ad and email campaigns (UTMs)

Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns. In that case, you can achieve this in Fathom by using UTM parameters.

Fathom UTMs

We include UTMs on our dashboard because many referrers remove referral data (called “dark social”). If you need help creating a UTM, we’ve got a UTM builder (this works with Fathom and any other software that can read a UTM).

You can learn more about UTMs in our blog post on this subject.

If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.

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