Ad and email campaigns (UTMs)
Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns. In that case, you can achieve this in Fathom by using UTM parameters.
We include UTMs on our dashboard because many referrers remove referral data (called “dark social”). If you need help creating a UTM, we’ve got a UTM builder (this works with Fathom and any other software that can read a UTM).
You can learn more about UTMs in our blog post on this subject.