EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.

Fathom UTM Generator

This tool allows you to easily add campaign parameters to URLs so you can view them in Fathom Analytics. Learn more about what UTMs are and how they are useful in Fathom.

The full URL of the page where traffic is being sent. Don't forget to include https:// Used for identifying a specific campaign. Examples: promo code, sunday dispatches, jacks hype The source of the campaign such as a search engine, newsletter name, or referrer. Examples: google, twitter Describes the type of the link to your website. Examples: email, banner, textlink Used for A/B testing and content-targeted ads. Examples: logolink or textlink Used for paid search. Used to note the keywords for this campaign. Examples: running+shoes, privacy+analytics