Your website analytics should be simple, fast and privacy-focused
Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly.
Simple website analytics
Our analytics give you just what you need: your top content, top referrers and a few more useful details. Everything you need is on a single screen, so you can use the data to make decisions quickly.
No annoying cookie notices
We are the proud inventors of cookieless website analytics and our software is compliant with GDPR, ePrivacy, PECR, CCPA, and COPPA.
All of our pricing plans include unlimited: websites, custom domains and email reports. That means you can track your company site, weekend project and personal blog, all from the same account. See our pricing
Ready for surges in traffic
Our software is built to handle billions of page views and uses enterprise-level architecture. So your site won’t ever be slowed down by our tracker, and our fair pricing model protects you from big bills for occasional overages.
Frequently asked questions
Can I use the same Fathom plan for multiple sites?
Yes, you can add unlimited sites under a single plan, and they all share your monthly page views. We also have several unlimited features for our customers: unlimited email reports and unlimited custom domains.
How long do you store my analytics data?
Forever. As long as you are a customer, you can access your analytics data all the way back to when you signed up for an account. 7 days, or even 30 days, doesn't give you a clear enough picture for if your website is trending up or down, which is why we give you data retention forever.
How do I add your tracking code?
You paste it into the header of any website or content management system. It’s one single line of code and will never slow down your website’s speed.
Our software easily integrates with all content management and software tools, such as Wordpress, Ghost, Squarespace, Next.js, Vue and more.
What happens if I go over my page view limit?
We never charge for occasional traffic spikes, nor do we ever shut your account off if you reach your plan limit early. There are no surprise fees or extra charges, just fair pricing.
Instead, if you go over your plan two months in a row, or within the first month of joining Fathom, we contact you to upgrade your account. From there you can decide to upgrade or cancel your account (no hard feelings either way). You can even export your data if you leave.
Why isn’t Fathom free like Google Analytics?
If you aren’t paying for a product, you are the product. That’s why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service.
We charge a small and fair fee for Fathom, because our business model is selling software, not data (these very different business models). Our customers gladly pay for our service because they know their data is safe with us and their visitors' privacy is protected.
Why does digital privacy even matter?
You may think that digital privacy doesn’t matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn’t be monetized and sold by huge tech companies who are taking your tastes and preferences and selling them to advertisers (including companies like Cambridge Analytica). These companies are following you around the internet, keeping track of what you do, and then using that knowledge to sell you things or manipulate your thoughts.
By using Fathom, you are making your website a black hole to big tech, meaning they cannot track any data about individuals who visit your website. Not to mention, we are GDPR, ePrivacy, CCPA and PECR compliant.