Analytics without the cookies
See where visitors come from, which pages they read, and what converts. Fathom is a Google Analytics alternative that makes your analytics easy to understand and respects visitor privacy.
7-day free trial · From $15/month · Cancel anytime
Trusted by Microsoft, Tailwind & over a million websites
Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.
Ian Mackey, Huberman Lab
I consider Fathom a must have tool if you want to understand what's happening with your website traffic. It's simple, speedy, and accurate.
Ruben Gamez, founder SignWell and BidsketchFor the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. We built Fathom to make analytics easy to use and respectful of privacy.
European analytics
Our entire company is built on putting digital privacy first. Your EU traffic is automatically routed through European-owned infrastructure, and as a Canadian company, we're covered by Canada's EU adequacy decision. Plus, we're GDPR, CCPA, ePrivacy, PECR (and more) compliant.
See more of your visitors
Plenty of analytics tools miss real people because of blockers, cookies and sampling. Fathom is built to show you human visits, so you get a clearer picture of who's on your site without invading anyone's privacy.
Our script is fast
Our lightweight script loads without holding up your page. It loads from all over the world, from the place closest to the person visiting your site. Learn how analytics affects page speed.
We sell software, not data
This is why we created anonymous pageview tracking that doesn't collect or store personal data (we have no use for it). Because of this, Fathom doesn't require annoying cookie notices.
See every site on your account on a single screen with our all-sites view, including totals for things like current visitors and bounce rate.
Use UTMs to see how your ad campaigns are doing and which links in your newsletter get clicked.
Measure the actions that matter to your business, from signups and downloads to purchases. Add custom events and attach a monetary value to see more than pageviews.
Cookie banners are ugly and annoying. Fathom doesn’t use cookies, so no consent banner is required for your analytics. Learn how we protect visitor privacy.
Send yourself, your customers, or your coworkers email reports for one site or several, so anyone can keep track of your analytics without logging in.
We keep your analytics history for as long as you’re a customer. View or export your data from the day you started using Fathom until right now, even if that’s 30 years of data.
Your analytics shouldn’t weigh down your website. Fathom’s lightweight script helps keep pages fast while you learn what’s working. Compare Fathom with Google Analytics.
<script
src="https://cdn.usefathom.com/script.js"
data-site="ABCDEFG"
defer></script>Trusted by 1,000,000+ websites and counting
What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.
I switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie, Creative director of ConvertKit
Our new Vue.js website has been using Fathom because I like how it's lightweight and respects user privacy.
Evan You, creator of Vue.js
Fathom is a beautiful, fast piece of software built on Laravel and it lets us see what we need right away.
James Brooks, Head of Enterprise Enablement at Laravel
I value my time and my website visitors right to privacy. That's why I've switched to Fathom Analytics.
Marshall Shorts, founder of Artfluential
Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it's a joy to use.
Jon Henshaw, founder of Coywolf
Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust.
Justin Jackson, Cofounder of Transistor
Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
Derrick Reimer, founder of SavvyCal
They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom's simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
Jessica Joyce, SEO expert
Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors' privacy and does not bog down loading times, leading to faster websites.
Nathalie Lussier, founder of AccessAlly.com
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Caleb Porzio, creator of Alpine.jsGetting started with Fathom is easy
You'll be looking at real numbers in a few minutes, without spying on anyone. And if you get stuck, our support team is always on hand to help you get up and running.
Sign up for an account
Start with a 7-day free trial, then pricing starts at $15/month.
Add our script
It's a single line of code that works with every site, web app and CMS. You can run it alongside your current analytics while you try Fathom.
See your stats
Your Fathom dashboard will start showing you real-time data. Moving from Google Analytics? You can bring your GA4 history with you.
Fathom integrates easily with all content management systems and developer frameworks
We built Fathom from the very start to be privacy-focused and easy to use. Our business model is honest yet unusual for the startup scene: we charge a fair price for our software (instead of giving it away for free, then selling your data to generate revenue).
Our customers come first because they're our only investors. We don't have venture capital funding, bank loans, or other shareholders we answer to. Instead, we're happily independent and bootstrapped.
We grow sustainably when our customers tell their friends about Fathom, agencies start using us for all their client websites, or when reviewers try several analytics products and end up choosing us. This is the way we like it.
By supporting a company like ours, you are taking a step towards a shared vision of the internet that aligns with ours: away from the watchful eyes of big tech, based on trust and privacy, and all without compromising reliability, speed or quality of support.
Fathom began as an idea that a tech company could be run and grow while staying true to its values. It started as an analytics product that could be privacy-focused and simple without losing the value of its data.
We're proud of how we run our business, sell our product and serve our customers. And of course, we hope you'll join us.
Jack Ellis,
founder of Fathom
Frequently asked questions
Can I use the same plan for multiple websites?
How long do you store my analytics data?
Why is Fathom better than European-only providers?
What happens if I go over my pageview limit?
Why isn't Fathom free like Google Analytics?
Why does digital privacy even matter?
Want to learn more about Fathom?
Need more information? We've got you covered:
- Here's why Fathom is a great Google Analytics alternative.
- Wait, what are simple website analytics?
- How is Fathom GDPR, CCPA and PECR compliant website analytics?
- Why is Fathom a privacy-focused web analytics tool?
Website analytics deserved better, so we built something better
Fathom shows you what's working on your website without tracking the people who visit it. It's trusted by Fortune 100s, banks, governments and companies of every size. Start with a 7-day free trial, then plans start at $15/month.
