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Do I lose my stats if I change a URL or site name?

You may, at some point, want to update or change your site name (i.e. the name you give your dashboard in your Fathom account). This does not alter your Site ID or require you to update anything in your embed script.

For your custom domain, it's similar: you can go from to a custom domain you create within Fathom without losing or having to change your Site ID.

The same goes for if your custom domain gets added to a block list for ad-blockers, you can generate a brand new custom domain for your site and update your embed script URL without changing your Site ID.

Think of custom domains as disguises, like those spy or costume moustaches... you can swap out a black moustache for a grey moustache, but you're still the same person. So your custom domain is like the moustache, and your Site ID is like the person who's wearing it. The person doesn’t change if they change their fake moustache.

If you change your website URL, you also don’t lose your stats, as long as you don’t delete the site in Fathom.

If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.

EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.