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Do I lose my site stats if I change my site name or custom domain?

You may, at some point, want to update or change your site name (ie the name you give your dashboard in your Fathom account). This does not change your SiteID or require you to update anything in your embed code. Your Site name is simply used within Fathom so you can know what stats you are looking at.

For your custom domain, it's similar: you can go from to a custom domain you create within Fathom, without losing or having to change your SiteID.

Same with if your custom domain gets added to a block list for ad-blockers, you can generate a brand new custom domain for your site, and update your embed code without changing your SiteID.

Think of custom domains as disguises, like those spy or costume moustaches... you can swap out a black moustache for a grey moustache, but you're still the same person. So your custom domain is like the moustache and your Site ID is like the person who's wearing the.

If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.