Fathom vs Google Analytics
We know that 85% of websites use Google Analytics. For most people, the next step after buying a domain and hosting is to install GA. It’s a habit too many of us have let unconsciously continue for years.
Fathom Analytics exists to break bad analytics habits. We believe you can protect your visitor’s privacy while protecting your time dealing with Analytics. That’s why we privacy-first and work hard to ensure our software is simple and intuitive.
Here are a few main reasons we think our software is a great alternative to Google Analytics:
With Universal Analytics, they used to save your data for 26 months maximum. But then, they're killing Universal Analytics with no way to save or import your historical data into GA4. Currently, GA4 saves your data for 2-14 months.
Our data retention policy is simple: we never delete your data. That means all our customers who signed up the day we launched Fathom (4+ years ago) can still see data from the first day they signed up. And in 20 years, they’ll still see 100% of their data.
Visitor data can take 24-48 hours to appear in Google Analytics (outside of their active users’ view).
Data is real-time, so if someone’s looking at your site, that data shows up across our entire dashboard immediately.
Several EU countries have ruled that it’s illegal to use Google Analytics (even with a consent notice). Meaning, as a website owner, your site wouldn’t align with the GDPR and you’d potentially risk being fined.
Since Fathom Analytics started, we’ve put privacy and privacy law compliance as our highest value in developing our software. So not only are we GDPR compliant (including Schrems II), but we also invented a method for processing EU visitor data on EU servers owned by EU companies.
No one knows how Google uses the data they collect about all of us from the websites with Google Analytics installed. Chances are since they don’t charge for their software, they’ve found a way to make a lot of money from that data. They’re a multi-billion dollar company, hell-bent on growth, so they’re not just being altruistic giving away free software.
We charge money for our software. It’s an honest and fair business model. That means we won’t ever sell your data or give it to anyone else, for any reason, ever. We are fully transparent about how we process data.
Due to Google having a horrible track record around privacy and protecting our data, GA is blocked by most browsers and all ad-blocker extensions. And for a good reason, no one knows what they’re doing with all that data.
Our script is blocked by far less ad-blockers and browser because we don’t invade anyone’s privacy.
1000s of pages of reports and endless pages of setup. Google Analytics is overkill for most people and SMBs, and they obviously don’t care how much time and training is required to use their “free” software. There are so many courses and certifications for GA because it’s so complicated to learn and use.
We sweat every detail and feature of our software because we know our customers are busy and don’t need to spend hours finding information in their analytics software. Just look at our live demo or watch a 10 minute dashboard tour to see what we mean.
Google uses machine learning and data sampling to guess who’s visiting your site and what they’re doing. They also make it difficult or impossible to block bots, crawlers and DDoS attacks from polluting your stats.
We don’t sample data or have any machine learning. Instead, we think it’s more honest and accurate to show our customers all the humans who visited their websites. We even automagically block bots, crawlers and DDoS attacks (no setup required).
Google Analytics is almost 20kb and almost 30kb when used with their Tag Manager, and they’re often loaded together.
Our script is less than 2kb and loaded from servers worldwide via our CDN. That means Fathom Analytics script won’t slow your site down and is great for your page speed performance and SEO.
There’s no customer support offered. This means if you have a problem, find a bug, or have a question, you’ve got to search the internet for an answer (and then hope the answer is correct).
Real, human(e) support from either our full-time support person or one of our founders (Jack and Paul). We’re a small business who values our relationships with our customers.
Fathom Analytics has features that Google Analytics doesn’t
Here are just a few things our simple software has that Google doesn’t offer:
- Dark mode
- All sites view
- Transparent data collection
- Easy data export
- A transparent business model
- UA and GA4 importer
- Email reports
- Public & private dashboards
- One-click data filters
- Amazing referral program