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UTMs and campaigns

A UTM parameter is the text included in the URL to understand where the traffic is coming from and, therefore, which content you’re sharing is the most relevant or best at converting to sales or leads. You can create UTMs via our UTM builder.

To view UTMs, scroll down on your dashboard; it’s the bottom box.

Note: the UTM box will show any UTM used to drive traffic to your website. Someone else has used a UTM to send you traffic if you don't recognize it.

To ensure no personal data is sent to Fathom, we will strip out any of the following data that is sent to us via UTM or URL parameters:

  • Full names, partial names or usernames
  • Email addresses
  • Phone numbers
  • Mailing addresses
  • IP addresses
  • Credit card information
  • Cookie IDs or advertising IDs
  • Anything that can be used to identify end-users or visitors in any way

By including any of the above data, you violate our terms of service (and in violation of privacy laws if you do not expressly ask for consent to collect it) and can risk having your account deleted.

If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.

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