EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.
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Does replacing Google Analytics hurt my SEO?

No. Your site will not be negatively impacted if you use Fathom Analytics instead of Google Analytics.

You can read our in-depth article on this subject here: Does removing Google Analytics hurt your search engine/SEO ranking?

Since our embed script is MUCH smaller (and loads via our global CDN), your site will load faster using Fathom. This is good for your SEO.

Note: if you see errors in a page speed tester, that’s due to our script blocking non-human visits (like the crawlers used to check websites in some page speed testers).

If you still have questions or require help with anything, please reach out to us and we'll happily get things sorted out for you.