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We’re standing up to big tech

Big tech companies promised us all the moon but delivered us a dumpster fire instead. They told us that everyone could have "free" software, then monetized it by abusing our personal data without asking.

Google Analytics has their tracking code on 85% of websites on the internet. They don't charge customers for their software because mining our private habits and targeting us with ads is so darn profitable.

As citizens of the internet ourselves, we knew the internet deserved better. That's why we invented the world's first simple, privacy-focused analytics software: Fathom.

Milestones
  • Billions of pageviews
  • Thousands of customers
  • Sustainable & profitable
  • 3 years in business
  • 0 personal data sold

Fathom is used by companies who care about your privacy

Fastmail Github Transistor Buffer Tailwind

We're happily small tech

We don't chase Venture Capital or need investors— we're customer-funded, proudly bootstrapped, and they're the only folks we answer to. We don't put hyper-growth customer acquisition above retaining and keeping the customers we already have happy. Our most significant sales pipeline is the folks who are already paying us, telling everyone they know to give Fathom a try.

Fathom is run by Jack (developer and teacher, Serverless Laravel) and Paul (designer and author, Company of One). And yes, we're a small team. Still, we've invested heavily in enterprise-grade resources to keep our servers always-online, super-fast, and extremely resilient.

Our business model is privacy by design

Digital privacy isn't a marketing gimmick or get-rich-quick scheme for us - it's how we've operated and built our business since day one. We charge a fair price for Fathom because our business model is selling software, not data.

Our privacy officer, Rie Aleksandra Walle, oversees all things privacy, including managing the personal data inventory, privacy risk assessments and DPIAs, policies, procedures and data governance in the business. She drives privacy-related awareness and keeps us continuously up to speed on relevant regulatory changes, globally. Every customer using Fathom Analytics can trust that we don't just say we take privacy seriously, we are fully committed to it.

We pioneered the world's first "privacy-focused visits method" that's now become an industry standard. We've invested heavily in privacy law compliance and even supported amendments to existing privacy laws. Digital privacy isn't just how we market - it's how we operate.

How we operate a privacy-first business

We're sustainable by nature

We created Fathom to provide website analytics to our customers for the long haul. Fathom is and always has been happily bootstrapped, fiercely independent and entirely self-funded. As a fully profitable company (including our salaries), we're completely sustainable indefinitely (because we charge a fair price for our software).

We aren't looking for colossal cash-outs or Venture Capital infusions. We've been profitable since the start. Our customers stick around because we provide them with friendly, humane support. With decades of combined business experience, we know how to run and sustain a company.

We turned down $1m+ in funding

The planet matters

We’ve donating a portion of our gross revenue to environmental charities and endeavours since Fathom began. Currently we donate 1% to the Rainforest Trust and 1% to Stripe’s carbon removal program. Our company (and everything else) cannot exist without a habitable environment.

Our environmental pledge

Our latest blog posts

Questions? Press?

Get in touch via email. You'll reach either Jack and Paul. Both are always happy to help. If you're writing a story about us or looking for our brand assets, find them here.

You can also follow along with our journey on Twitter, @usefathom.

We host a bi-weekly podcast, Above Board, discussing privacy and business in the digital age

Subscribe via iTunes, Overcast or grab the RSS feed.

We also publish This Week in Digital Privacy, privacy news for business owners every Friday

Read the news here