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We’re standing up to big tech

Big Tech companies promised us all the moon but delivered us a dumpster fire instead . They told us that we could have “free” software, then made billions from it by abusing our data without our consent.

Google Analytics has its tracking code on 85% of websites on the internet. They don’t charge customers for their software because mining our private habits and targeting us with ads is so darn profitable to them.

As citizens of the internet ourselves, we knew the internet deserved better. That’s why we invented the world’s first simple, privacy-first analytics software: Fathom Analytics.

  • Billions of pageviews processed
  • Hundreds of thousands of sites
  • Thousands of paying customers
  • Sustainable and profitable
  • In business since 2018
  • 0 personal data sold
Just a few of the companies already using Fathom Analytics
Mclaren Automative IBM HashiCorp GitHub New York Times Laravel

Wow, what a breath of fresh air. I love how simple Fathom Analytics is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer

Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites.

Nathalie Lussier Nathalie Lussier
Founder of

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio Caleb Porzio
Creator of Alpine.js

The story (so far)

Fathom Analytics started with a tweet and a screenshot.

We were frustrated because website analytics hadn’t innovated. So we sat down and drew up what we thought a dashboard could look like if we didn’t compromise simplicity and privacy.

That screenshot was posted for fun, but it spread like wildfire. Soon hundreds of people were offering to pay us for the real thing. So, we built it. First as an open-source project (which has now been downloaded millions of times). Then, as a paid and hosted product, which is the Fathom Analytics you see today.

Since that fateful tweet years ago, we’ve grown to serve thousands of customers worldwide and become the leader in privacy-first software. We have processed billions of pageviews without ever collecting a single piece of personal visitor information. We have a small and wonderful team working towards making the internet a little better.

By supporting a company like ours, you are taking a step towards a shared vision of the internet that aligns with ours: away from the watchful eyes of Big Tech, based on trust and privacy, and all without compromising reliability, speed or quality of support.

We began with the idea that a tech company could run and grow without compromising our beliefs. Our software started as an analytics product that could be privacy-first and simple without compromising the value of its data.

Our software has changed a lot since that first tweet, but our commitment to always uphold our initial values has remained the same: protect privacy, keep it simple.

Paul & Jack,
Co-founders of Fathom

We’re happily small tech

We don’t chase Venture Capital or need investors— we’re customer-funded (people pay us to use our software) and proudly bootstrapped (zero investors).

Fathom Analytics is run by Jack Ellis (developer and teacher) and Paul Jarvis (designer and writer). Between us, we have decades of experience in tech and running profitable companies. We’re based in Canada, but have a small team of remote employees (who are literally the best at what they do) who live all over the world.

As small as we might be, we’ve invested heavily in enterprise-grade infrastructure to keep our servers always online, super-fast, and highly resilient. We also take security very seriously.

Our business model is privacy by design

Digital privacy isn’t a marketing gimmick or get-rich-quick scheme for us - it’s how we’ve operated and built our business since day one. We charge a fair price for Fathom Analytics because our business model is selling software, not data.

Our privacy officer, Rie Aleksandra Walle, oversees all things privacy, including managing the personal data inventory, privacy risk assessments and DPIAs, policies, procedures and data governance in the business. She drives privacy-related awareness and keeps us continuously up to speed on relevant regulatory changes globally.

Every customer using Fathom Analytics can trust that we don’t just say we take privacy seriously—we are fully committed to it.

We pioneered the world’s first “privacy-first visits method” that’s now become an industry standard. We’ve invested heavily in compliance with privacy law and even supported amendments to existing laws.

We’re sustainable by nature

We created Fathom to provide website analytics to our customers for the long haul. Fathom has always been happily bootstrapped, fiercely independent and entirely self-funded. We’re sustainable indefinitely because we charge a fair price for our software.

Our customers stick around because we provide them with a great product and friendly, humane support. And they tell their friends, who then become customers too.

Questions? Press?

Get in touch via email. If you’re writing a story about us or looking for our brand assets, find them here. You can also follow along with our journey on Twitter, @usefathom.

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Switch to a better Google Analytics alternative

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

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Check out our full-featured, live demo to see how our software works.

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