Fathom Analytics Fathom Analytics

About Fathom Analytics

You won’t find some flowery corporate-speak mission statement here, because those things tend to be more words than action. We're small but mighty, bootstrapped but profitable, powerful but simple, and in it for the long-haul.

Our mission statement is our deliberate actions and the way that we began this company and continue to run it with respect to our customers and their website visitors.

The way we run our business is ridiculously simple (not the norm in tech): we charge a fair amount of money for our product, use that money to keep the business running indefinitely, and remain small so that we don’t need a lot of money to be profitable and sustainable.

We don’t want to (or need to) sell our customers’ information to succeed because we’re profitable from customers who pay for our service. We don’t want to (or need to) collect personal information from anyone who visits a site with our tracking code so we can sell it to advertisers later (we have spent significant time making our tracking as anonymous as possible). We don’t need to sacrifice our values in the quest for rapid growth, because we don’t spend more than we earn.

Jack Ellis, co-founder Fathom Analytics  Paul Jarvis, co-founder Fathom Analytics

Fathom is built by an indie software company (run by Jack and Paul) who value privacy and freedom over being Zuckerberg-rich or exiting with a huge IPO. We run this company because we enjoy running it, and know that if we want to be in it for the long haul (and we do), we need to treat our customers well and with respect.

If you’re just poking around our website, definitely check out our blog. If you’d like to become a customer, we’d love to have you on board. Either way, thanks for checking us out.

Tiny company, massive infrastructure

Although we’re just two people, we use enterprise level resources to keep our servers always-online and blazingly fast. Our software runs on Serverless AWS infrastructure, meaning we can scale infinitely. Our Multi-AZ database deployment provides enhanced availability and durability to keep your data safe. We invest in infrastructure so that we can focus on building the product rather than DevOps.

Our "eaten by a bear" plan

As a small business, you might wonder what our plan is if either/both of us get "eaten by a bear" (we do live in Canada).

While it's unlikely, if it does happen (to both of us), our open-source version (V1) of Fathom will remain available forever—and paying customers can export their data from our servers and import it into any self-hosted install of Fathom. So you're covered either way... even if we die horrible, horrible deaths at the paw of Canada's largest fauna.


Let's talk.