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The Fathom Analytics blog

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Google Analytics is deleting all of your historical dataGoogle Analytics is deleting all of your historical data

On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.

news  Paul Jarvis · Apr 3, 2024

I made a mistakeI made a mistake

Last month, I tweeted that I had rolled all our email report queries into one query, allowing us to deliver our email reports much faster. Amazing, right? Nope, let me share my mistakes.

technical  Jack Ellis · Mar 7, 2024

Reducing our AWS bill by $100,000Reducing our AWS bill by $100,000

We reduced our AWS bill so that we could invest in more important areas.

technical  Jack Ellis · Jan 22, 2024

How to Enable and Use Link Tracking Protection in iOS 17How to Enable and Use Link Tracking Protection in iOS 17

Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.

news  Paul Jarvis · Nov 8, 2023

How we built our referral programHow we built our referral program

People keep asking us how we built our referral program. This is how we did it.

technical  Jack Ellis · Oct 27, 2023

Why Fathom Analytics doesn’t have a free planWhy Fathom Analytics doesn’t have a free plan

Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'

opinion  Paul Jarvis · Sep 18, 2023

More of our blog posts

Migrating a 2TB database in 7.5 minutes

(Jack Ellis) The story of how we migrated 17 billion database rows.

Jun 5, 2023

Can you still export Universal Analytics data?

(Paul Jarvis) Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.

Jun 2, 2023

Building our Google Analytics Importer

(Jack Ellis) How we imported billions of pageviews from Google Analytics

May 15, 2023

Our Google Analytics Importer is now available

(Paul Jarvis) Our Google Analytics Importer (UA + GA4) is now available

May 5, 2023
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