Sign inFree trial

News and updates from Fathom Analytics

Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

PS: If you're a developer, check out our Laravel tips section.

Get our content in your inbox

Once a month(ish), we'll send you our latest articles, updates and blog posts about Fathom, privacy, and the technology that makes us the fastest analytics on the planet. Join us.

feature how-to learn news opinion pjrvs privacy-news privacy-story technical

Latest blog posts

iOS 17 and link tracking: what marketers need to know

iOS 17 and link tracking: what marketers need to know

iOS 17 has a feature called "Link Tracking Protection". Let’s take a look at what it means for your marketing and linking to your website

Written by Paul Jarvis
November 8, 2023 · Read post
How we built our referral program

How we built our referral program

People keep asking us how we built our referral program. This is how we did it.

Written by Jack Ellis
October 27, 2023 · Read post
Why Fathom Analytics doesn’t have a free plan

Why Fathom Analytics doesn’t have a free plan

Well, from the jump, we started Fathom Analytics to be very different from a typical tech company. Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.

Written by Paul Jarvis
September 18, 2023 · Read post
How to collect analytics data from Meta’s Threads

How to collect analytics data from Meta’s Threads

Meta does not offer a Threads-specific referrer data, meaning you’ll have to track referral traffic from their platform via UTMs in Fathom Analytics (or any analytics software.)

Written by Paul Jarvis
August 21, 2023 · Read post
Migrating a 2TB database in 7.5 minutes

Migrating a 2TB database in 7.5 minutes

The story of how we migrated 17 billion database rows.

Written by Jack Ellis
June 5, 2023 · Read post

All blog posts

Published on June 2, 2023

Can you still export Universal Analytics data?

Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.

Paul Jarvis
Written by Paul Jarvis
learn · Read post
Published on May 15, 2023

Building our Google Analytics Importer

How we imported billions of pageviews from Google Analytics

Jack Ellis
Published on May 3, 2023

Our Google Analytics Importer (UA + GA4) is now available

It’s official; you can now import your historical Google Analytics data from Universal Analytics and GA4 into Fathom!

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on March 1, 2023

Unique Visitors in Google Analytics: All You Need To Know

Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.

Paul Jarvis
Written by Paul Jarvis
learn · Read post
Published on February 28, 2023

Engagement Rate in Google Analytics 4: All You Need To Know

What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.

Paul Jarvis
Written by Paul Jarvis
learn · Read post

Explore blog posts by category

feature how-to learn news opinion pjrvs privacy-news privacy-story technical

We host a bi-weekly podcast, Above Board, discussing privacy and business in the digital age.

Subscribe via iTunes, Overcast or grab the RSS feed.