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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

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Latest blog posts

Does Laravel Scale?

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

Written by Jack Ellis
May 16, 2022 · Read post
The problem with data brokers: targeted ads and your privacy

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

Written by Paul Jarvis
May 10, 2022 · Read post
How to generate traffic to your website (so analytics become useful)

How to generate traffic to your website (so analytics become useful)

Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Written by Claire Emerson
April 27, 2022 · Read post
Google Analytics is removing Universal Analytics and deleting all of your historical data

Google Analytics is removing Universal Analytics and deleting all of your historical data

Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Written by Paul Jarvis
April 14, 2022 · Read post
Website analytics that matter (and why they matter)

Website analytics that matter (and why they matter)

Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

Written by Paul Jarvis
March 29, 2022 · Read post

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Published on March 14, 2022

What happens when colossal growth happens to a slow-growth company

We had our best year ever, but it wasn't all smooth sailing.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on March 8, 2022

How to use website analytics for growth

21 Tactics guaranteed to drive better results.

Claire Emerson
Written by Claire Emerson
news · Read post
Published on February 11, 2022

CNIL finds Google Analytics in breach of GDPR

The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.

Paul Jarvis
Published on February 10, 2022

How to use UTM Parameters

A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.

Paul Jarvis
Written by Paul Jarvis
feature · Read post
Published on February 7, 2022

Our philosophy on spending money

It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.

Paul Jarvis
Written by Paul Jarvis
news · Read post

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