EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.
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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

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Latest blog posts

Denmark: 6 months in jail for using Google’s services

Denmark: 6 months in jail for using Google’s services

On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.

Written by Jack Ellis
July 14, 2022 · Read post
How to get insights into your customer behaviour (without selling your soul to Google)

How to get insights into your customer behaviour (without selling your soul to Google)

Gathering insights into what customers are doing without incurring privacy violations

Written by Claire Emerson
May 30, 2022 · Read post
Does Laravel Scale?

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

Written by Jack Ellis
May 16, 2022 · Read post
The problem with data brokers: targeted ads and your privacy

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

Written by Paul Jarvis
May 10, 2022 · Read post
How to generate traffic to your website (so analytics become useful)

How to generate traffic to your website (so analytics become useful)

Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Written by Claire Emerson
April 27, 2022 · Read post

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Published on April 14, 2022

Google Analytics is removing Universal Analytics and deleting all of your historical data

Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on March 29, 2022

Website analytics that matter (and why they matter)

Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on March 14, 2022

What happens when colossal growth happens to a slow-growth company

We had our best year ever, but it wasn't all smooth sailing.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on March 8, 2022

How to use website analytics for growth

21 Tactics guaranteed to drive better results.

Claire Emerson
Written by Claire Emerson
news · Read post
Published on February 11, 2022

CNIL finds Google Analytics in breach of GDPR

The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.

Paul Jarvis

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