Fathom Analytics

Fathom updates, digital privacy news and more

Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

Why we prioritize support over sales in our SaaS business

Why we prioritize support over sales in our SaaS business

We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)

June 2, 2021 newsRead article →
Privacy Stories: Sparktoro

Privacy Stories: Sparktoro

Sparktoro identifies where an audience spends their time and attention (using public information on social media).

May 13, 2021 privacy storiesRead article →
What is Google FLoC, and why it’s bad for your digital privacy

What is Google FLoC, and why it’s bad for your digital privacy

FLoC is a method to collect, summarize and sell your recent internet browsing activity.

May 10, 2021 newsRead article →
Building the world's fastest website analytics

Building the world's fastest website analytics

For over a year, we'd been struggling to keep up with our analytics data growth. Fathom had been growing at the speed of light, with more and more people ditching Google Analytics, and our data ingestion had been going through the roof.

March 30, 2021 NerdRead article →
What’s the difference between digital privacy and online security?

What’s the difference between digital privacy and online security?

Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.

January 18, 2021 newsRead article →
Why digital privacy matters even more in 2021

Why digital privacy matters even more in 2021

Fathom Analytics cofounder: what we are tracking/collecting, why it’s important (or not important), who’s collecting it for us (and what their business model is), and finally how that tracking/collecting of data impacts our audience, website visitors and our customers.

December 30, 2020 newsRead article →
2020 Year in Review

2020 Year in Review

Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write.

December 23, 2020 newsRead article →
Privacy Stories: Fastmail

Privacy Stories: Fastmail

Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.

December 8, 2020 privacy storiesRead article →
Designing a million dollar brand

Designing a million dollar brand

Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.

December 7, 2020 newsRead article →

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