News and updates from Fathom
Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.
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Latest blog posts
Does Laravel Scale?
The internet is full of lies about whether Laravel can scale. Here's the truth.
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
How to generate traffic to your website (so analytics become useful)
Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.
Google Analytics is removing Universal Analytics and deleting all of your historical data
Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
All blog posts
What happens when colossal growth happens to a slow-growth company
We had our best year ever, but it wasn't all smooth sailing.
How to use website analytics for growth
21 Tactics guaranteed to drive better results.
CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
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