News and updates from Fathom Analytics
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Latest blog posts
iOS 17 and link tracking: what marketers need to know
iOS 17 has a feature called "Link Tracking Protection". Let’s take a look at what it means for your marketing and linking to your website
How we built our referral program
People keep asking us how we built our referral program. This is how we did it.
Why Fathom Analytics doesn’t have a free plan
Well, from the jump, we started Fathom Analytics to be very different from a typical tech company. Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.
How to collect analytics data from Meta’s Threads
Meta does not offer a Threads-specific referrer data, meaning you’ll have to track referral traffic from their platform via UTMs in Fathom Analytics (or any analytics software.)
Migrating a 2TB database in 7.5 minutes
The story of how we migrated 17 billion database rows.
All blog posts
Can you still export Universal Analytics data?
Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.
Building our Google Analytics Importer
How we imported billions of pageviews from Google Analytics
Our Google Analytics Importer (UA + GA4) is now available
It’s official; you can now import your historical Google Analytics data from Universal Analytics and GA4 into Fathom!
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
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