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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

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Latest blog posts

How to use analytics to upgrade your content (and distribute it where it gets noticed)

How to use analytics to upgrade your content (and distribute it where it gets noticed)

In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.

Written by Claire Emerson
November 15, 2022 · Read post
Filter your dashboard by event completions

Filter your dashboard by event completions

Our most requested feature has been launched: you can now filter your dashboard by event completions!

Written by Paul Jarvis
November 7, 2022 · Read post
Counting Clicks: A Use Case for Grouping Fathom Events

Counting Clicks: A Use Case for Grouping Fathom Events

If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?

Written by Daniel Davis
November 1, 2022 · Read post
What does Google know about me?

What does Google know about me?

There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?

Written by Paul Jarvis
October 25, 2022 · Read post
We rebuilt our entire application

We rebuilt our entire application

We had technical debt, a framework nobody knew and a bottleneck from hell.

Written by Jack Ellis
October 11, 2022 · Read post

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Published on August 9, 2022

Best practices for promoting your affiliate links

Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on July 14, 2022

Denmark: 6 months in jail for using Google’s services

On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.

Jack Ellis
Published on May 30, 2022

How to get insights into your customer behaviour (without selling your soul to Google)

Gathering insights into what customers are doing without incurring privacy violations

Claire Emerson
Written by Claire Emerson
news · Read post
Published on May 16, 2022

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

Jack Ellis
Published on May 10, 2022

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

Paul Jarvis
Written by Paul Jarvis
news · Read post

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EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.