Export your data

We never want to hold your data hostage or even own it. Your website analytics are yours, so you can download your data whenever you'd like.

Custom data export

Our custom data export lets you download your analytics data in a CSV format. You choose exactly what data you need, how it's grouped, and for what time period.

Getting started

1. From your dashboard, click the Export button in the top right and select Custom Export to go directly to the Exports page.
2. Alternatively, go to Settings, click on the site name you wish to export data for, and then click Exports in the site menu.
3. Click the New export button to begin configuring your export.

Configure your export

1. Choose your data type - Select whether you want to export Pageviews or Events data.

2. Select your date range - Use the date picker to choose the time period for your export. You can select preset ranges like "Last 30 Days" or "Last Year", or pick custom dates. You can also export all your data by selecting "All Time".

3. Choose your timezone - Select the timezone for your export. Dates in your export will be displayed in this timezone.

4. Pick a date grouping - Choose how you want your data aggregated:

   • Hourly - Most granular, best for short date ranges
   • Daily - Great for day-to-day analysis
   • Weekly - Useful for spotting weekly trends
   • Monthly - Ideal for longer-term reporting
   • Yearly - Best for year-over-year comparisons

5. Select your dimensions - Choose which data points to break down your analytics by. You can select multiple dimensions or leave empty for site-level totals. Available dimensions include:

   • Browser
   • Country, Region, or City
   • Device Type
   • Operating System
   • Page
   • Referrer
   • UTM Parameters (campaign, source, medium, term, and content)
   • Event Name (only available for event exports)

6. Choose your metrics - Select which numbers you want to include. For pageview exports, this includes metrics like Pageviews, Visitors, Bounce Rate, and Avg Time on Site. For event exports, you can include Completions and Unique Completions.

Preview and download

1. Click Preview Export to see a sample of your data before committing. You'll see your configuration summary, estimated row count, and the first 10 rows of data.

2. Review the preview to make sure it looks right. If you need to adjust anything, click Back to return to the configuration screen.

3. When you're happy with the preview, click Start Export to begin processing.

4. Your export will appear in the exports list with a "Queued" status. Large exports can take a bit of time, we'll also send an email to confirm an export is complete.

5. Once complete, click the download button to get your CSV file.

Dashboard export

You can also export the data directly from your dashboard. This is a quick way to download exactly what you're looking at, including any filters you've applied.

1. Navigate to your site's dashboard.
2. Apply any filters or select the date range you want to export.
3. Click the download icon button in the top-right corner of the dashboard (next to the filters button).
4. Your browser will download a ZIP file containing multiple CSV files.

The dashboard export includes the following data files:

• Summary.csv - Overall totals (visitors, pageviews, average time on site, bounce rate)
• Pages.csv - Page-level statistics
• Referrers.csv - Traffic sources by referrer URL
• Sources.csv - Grouped traffic sources
• Browsers.csv - Browser breakdown
• Operating_Systems.csv - Operating system breakdown
• Device_Types.csv - Device type breakdown (desktop, mobile, tablet)
• Countries.csv - Visitor countries
• Regions.csv - Visitor regions/states
• Cities.csv - Visitor cities
• Events.csv - Event completions with conversion rates and values
• UTM files - Campaign, Source, Medium, Content, and Term breakdowns

If your site has multi-domain tracking enabled, you'll also receive a Domains.csv file.

The export respects any filters you've applied on the dashboard, so you can filter by a specific page, referrer, country, or any other dimension and export just that subset of data.

Shared dashboard exports

If you have access to a password-protected shared dashboard, you can also export the dashboard data. Simply enter the dashboard password to access the dashboard, and you'll see the export button available. Note that public shared dashboards (without password protection) do not have the export option available.

As a Fathom account owner, this is useful when you need to give clients, team members, or stakeholders the ability to download their own reports without needing access to your Fathom account.