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Affiliates, how to promote Fathom Analytics

If you’re a customer of Fathom Analytics, then congrats, you can also be an affiliate and share Fathom Analytics with your customers, friends, mailing list, followers, frenemies, etc.

You already know you get paid 25% lifetime commissions when you refer folks to us. Now let’s talk about how to effectively promote Fathom to generate that income.

1. Teach everything you know about Fathom Analytics

How has Fathom helped your business or blog? What insights have you learned about your highest (or lowest) performing content? What does your own audience want to know about website analytics or privacy?

Teaching builds expertise and authority, so any chance you get to share valuable information, take it. And if that highlights Fathom, well then, that’s just the icing on the cake.

2. Add Fathom to your tools, resources or colophon pages

People love to know what tools and software you use for your blog, course, company, software product, etc. Have a page dedicated to what you use and recommend. If folks trust you, they’ll also trust your recommendations on other products they should use.

3. Stories work well

One of the best ways to share your affiliate link is to tell the story about why you use Fathom and why it helps you specifically. It doesn’t have to be long or super detailed, but share why you switched from Google Analytics to Fathom. What was the final straw that made you move? Why do you value privacy or simplicity?

4. Share more than just once

Most of the time, a single mention in your newsletter or on your social profile isn’t enough to drive any conversions, because that could be the first time your audience has heard about Fathom. Make sure to mention it a few times. Schedule some Tweets, or add it to your content calendar to mention to your mailing list a few times a year.

5. Link to your unique affiliate page

The easiest way to share Fathom is to add a link to your affiliate page from your footer. Something small and along the lines of “This website isn’t tracking your personal data” or “Website stats by Fathom Analytics” and link the words to your affiliate page.

We hope this helps you get word out about Fathom Analytics, because it’s literally a win-win-win. You win with a 25% lifetime commission, we win because we get a new and awesome customer, and the customer wins because they get a $10 credit.

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