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Paul Jarvis

Paul Jarvis

Paul Jarvis is the co-founder of Fathom Analytics, handling the design, content and brand of the business.

He is also the author of Company of One (which has been published in 20+ languages worldwide). His writing and ideas have appeared in Bloomberg, The Financial Times, Inc., Forbes, CNBC, The Next Web, Fast Company, USA Today and more.

Paul is a veteran of the online tech world and, over the years, has worked with such clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O'Neal. He has over 25 years of design and writing experience.

He no longer exists on social media, nor does he have an online presence. Please do not contact Fathom Analytic's customer support to get in touch with him.

Published blog posts

Google Analytics is deleting all of your historical data

On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.

Apr 3, 2024

How to Enable and Use Link Tracking Protection in iOS 17

Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.

Nov 8, 2023

Why Fathom Analytics doesn’t have a free plan

Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'

Sep 18, 2023

Can you still export Universal Analytics data?

Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.

Jun 2, 2023

Our Google Analytics Importer is now available

Our Google Analytics Importer (UA + GA4) is now available

May 5, 2023

Your privacy resolutions for 2023

Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.

Jan 2, 2023

Filter your dashboard by event completions

Our most requested feature has been launched: you can now filter your dashboard by event completions!

Nov 7, 2022

What does Google know about me?

There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?

Oct 25, 2022

Best practices for promoting your affiliate links

Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.

Aug 9, 2022

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

May 10, 2022

GA removed Universal Analytics + your historical data

Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Apr 14, 2022

When big growth happens to a slow-growth company

We had our best year ever, but it wasn't all smooth sailing.

Mar 14, 2022

CNIL finds Google Analytics in breach of GDPR

The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.

Feb 11, 2022

How to use UTM Parameters

A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.

Feb 10, 2022

Our philosophy on spending money

It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.

Feb 7, 2022

Google FLoC is dead; long live Google Topics

Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.

Jan 25, 2022

Jack and Paul interviewed

Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.

Jan 24, 2022

How to DeGoogle your business in 2022

Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).

Jan 12, 2022

The hidden risk of out-of-office emails

Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.

Nov 18, 2021

Is Big Tech actually a big problem?

Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?

Oct 12, 2021

Kim Kardashian turned a small business into a VC-backed company

Why Carrd turned away from their bootstrapping roots and raised millions of dollars.

Aug 16, 2021

New features in Fathom Analytics (video)

Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.

Jul 27, 2021

Let’s make surveillance-based advertising illegal

Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.

Jul 7, 2021

Something’s new in Fathom… everything!

Check out our new release, full of features and refinements

Jun 29, 2021

Privacy Stories: The Markup

The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.

Jun 21, 2021

What is Google FLoC (it’s bad for your privacy)

FLoC is a method to collect, summarize and sell your recent internet browsing activity.

Jun 2, 2021

We prioritize support over sales in our business

We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)

Jun 2, 2021

Privacy Stories: Sparktoro

Sparktoro identifies where an audience spends their time and attention (using public information on social media).

May 13, 2021

What’s the difference between digital privacy and online security?

Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.

Jan 18, 2021

Why digital privacy matters even more in 2021

Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).

Dec 30, 2020

Privacy Stories: Fastmail

Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.

Dec 8, 2020

Designing a million dollar brand

Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.

Dec 7, 2020

Privacy stories: DuckDuckGo

DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.

Nov 18, 2020

Everyone has something to hide

In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.

Nov 2, 2020

Announcing Phantom Analyzer

Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.

Oct 28, 2020

Does targeted digital advertising work?

Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?

Oct 12, 2020

SaaS lessons shared on the Framework podcast

Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.

Jul 20, 2020

Fathom Analytics vs the competition

Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).

Jun 22, 2020

20 years to overnight success

A detailed look at how to create a lasting and successful product.

Jun 18, 2020

Does removing Google Analytics hurt SEO rankings?

The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.

May 4, 2020

What we’ve learned about digital privacy through a 1,500+ person survey

1,515 people participated and shared their fears and behaviours around digital privacy.

Apr 28, 2020

We must ban targeted advertising immediately

The solution to one of our most challenging privacy issues of today could have the simplest answer.

Apr 8, 2020

April Fools: Individual Person Tracking

Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.

Apr 1, 2020

Online privacy trends

With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.

Mar 15, 2020

No more spy pixels

I don’t know if you’ve opened or read my newsletter.

Mar 1, 2020

My favourite digital privacy tools for 2020

The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.

Feb 17, 2020

How to build wealth slowly

You don’t have to pick stocks or have huge swaths of money to start investing.

Feb 2, 2020

How to talk to your client or boss about a switch to Fathom

We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.

Jan 22, 2020

Online privacy statistics

Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.

Jan 9, 2020

Make your website a black hole to big tech

Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.

Dec 5, 2019

Get paid 25% lifetime commissions when you refer customers to Fathom Analytics

Introducing our new privacy-focused affiliate program for our simple analytics software.

Nov 21, 2019

The enemy

I’ve noticed a concerning trend lately: small business owners who sell anything are being seen and labelled as the enemy by some folks online.

Nov 17, 2019

Fathom Analytics inside WordPress

By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area

Nov 16, 2019

Fathom Analytics now supports two-factor authentication (2FA)

In an ideal world, all passwords would be secret and unhackable...

Nov 13, 2019

From almost shutting down to tripling our MRR

It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.

Nov 4, 2019

Work like you’re driving

We’ve been sold the idea that notifications are always important and we should allow them to constantly distract us.

Mar 20, 2019

Take back your online privacy

Create your own digital grab-and-go kit

Mar 10, 2019

What is enough?

Exterior mindfulness (some call it minimalism) only works when we solve for enough.

Apr 30, 2018

What’s the point of productivity?

If you succeed at maximum productivity, where will your own time and energy go?

Mar 3, 2018

Four rules for a minimalist business

Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one?

Mar 20, 2017

I don’t actually care about growth

If this company needs business growth beyond the three of us, I’m out. I’m better at working than delegating work any way.

Oct 17, 2016

There’s no such thing as a big break

Achievement is never the result of a single action, it’s the build-up of all of our actions.

Sep 21, 2015

Find your rat people

For your creativity to support you, you need to find your 1%. Your rat people.

May 19, 2014

Do what you love

Even as someone who works for myself and makes a living off of creativity, it’s not always fun and holding hands while letting the rays of sunshine wash over my face.

Apr 2, 2014

No goals

I decided not to have any goals. Not a single one. Not then, not now. I still avoid them as much as possible, almost as much as I resist owning a suit and tie.

Jan 10, 2014

When is the best time to create?

Creating great work is a numbers game. The more time we spend creating, the more likely we are to create something great.

Sep 1, 2013
Pixel cat

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