Paul Jarvis is the co-founder of Fathom Analytics and the co-host of the Above Board podcast.
November 8, 2023
iOS 17 and link tracking: what marketers need to know
iOS 17 has a feature called "Link Tracking Protection". Let’s take a look at what it means for your marketing and linking to your website
September 18, 2023
Why Fathom Analytics doesn’t have a free plan
Well, from the jump, we started Fathom Analytics to be very different from a typical tech company. Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.
August 21, 2023
How to collect analytics data from Meta’s Threads
Meta does not offer a Threads-specific referrer data, meaning you’ll have to track referral traffic from their platform via UTMs in Fathom Analytics (or any analytics software.)
June 2, 2023
Can you still export Universal Analytics data?
Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.
May 3, 2023
Our Google Analytics Importer (UA + GA4) is now available
It’s official; you can now import your historical Google Analytics data from Universal Analytics and GA4 into Fathom!
March 1, 2023
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
February 28, 2023
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
February 22, 2023
What Do Website Analytics Allow You to Do?
Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.
February 21, 2023
How to Add a User to Google Analytics
Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.
February 18, 2023
How to Move Google Analytics Property to Another Account
Learn how to have more control over your GA4 properties by moving them. This guide shows you how to move Google Analytics property to another account easily.
February 15, 2023
How to Track Visits to Website (The EASY Way)
Looking for an easy way to track visits to website without complexity and learning curve? In this guide, we will show you how you can start visitor tracking in no time.
February 14, 2023
Web Analytics Metrics You Should Use to Win More Customers
Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.
February 10, 2023
Google Analytics Real-Time Not Working? Here’s Fix
Is Google Analytics Real-Time not working? Don’t worry - we know how to fix it. Read this post to check the possible causes and solutions for RT Report Errors in GA4.
February 9, 2023
How to Delete Google Analytics Account
Tired of Google Analytics and looking for a change? Learn how to delete Google Analytics account entirely by following these steps.
February 8, 2023
How to Track Button Clicks in Google Analytics 4
Want to track button clicks in Google Analytics? Learn everything about Google Analytics button click tracking with this guide.
February 7, 2023
GA4 Migration: Step-by-Step UA to GA4 Transition Guide
Overwhelmed by the imminent UA to GA4 migration? This guide shows you how to move from UA to GA4 in easy and digestible steps.
February 2, 2023
GA4 vs Universal Analytics: Differences & Comparison
It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.
February 1, 2023
How to Create Events in GA4 via User Interface
Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.
January 31, 2023
Google Analytics Not Showing Data? Here’s Fix
Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.
January 30, 2023
What Data Does Google Analytics Prohibit Collecting?
If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.
January 2, 2023
Your privacy resolutions for 2023
Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.
November 7, 2022
Filter your dashboard by event completions
Our most requested feature has been launched: you can now filter your dashboard by event completions!
October 25, 2022
What does Google know about me?
There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?
August 9, 2022
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
May 10, 2022
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
April 14, 2022
Google Analytics is removing Universal Analytics and deleting all of your historical data
Luckily, Fathom has built a Universal Analytics + GA4 importer to migrate your Google Analytics data from being gone forever.
March 29, 2022
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
March 14, 2022
What happens when colossal growth happens to a slow-growth company
We had our best year ever, but it wasn't all smooth sailing.
February 11, 2022
CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
February 10, 2022
How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
February 7, 2022
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
January 25, 2022
Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
January 24, 2022
Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
January 12, 2022
How to DeGoogle your business in 2022
Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
November 18, 2021
The hidden risk of out-of-office emails
Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
October 12, 2021
Is Big Tech actually a big problem?
Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?
August 16, 2021
How Kim Kardashian turned a bootstrapped business into a venture-backed company
Why Carrd turned away from their bootstrapping roots and raised millions of dollars.
July 27, 2021
New features in Fathom Analytics (video)
Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.
July 7, 2021
Let’s make surveillance-based advertising illegal
Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.
June 29, 2021
Something’s new in Fathom… everything!
Check out our new release, full of features and refinements
June 21, 2021
Privacy Stories: The Markup
The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.
June 2, 2021
Why we prioritize support over sales in our SaaS business
We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)
June 2, 2021
What is Google FLoC, and why it’s bad for your digital privacy
FLoC is a method to collect, summarize and sell your recent internet browsing activity.
May 13, 2021
Privacy Stories: Sparktoro
Sparktoro identifies where an audience spends their time and attention (using public information on social media).
January 18, 2021
What’s the difference between digital privacy and online security?
Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.
December 30, 2020
Why digital privacy matters even more in 2021
Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).
December 8, 2020
Privacy Stories: Fastmail
Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.
December 7, 2020
Designing a million dollar brand
Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.
November 18, 2020
Privacy stories: DuckDuckGo
DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.
November 2, 2020
Everyone has something to hide
In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.
October 28, 2020
Announcing Phantom Analyzer
Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.
October 12, 2020
Does targeted digital advertising work?
Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?
July 24, 2020
The Schrems II Judgement (Privacy Shield invalidation)
The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.
July 20, 2020
SaaS lessons shared on the Framework podcast
Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.
June 22, 2020
Fathom Analytics vs the competition
Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).
June 18, 2020
20 years to overnight success
A detailed look at how to create a lasting and successful product.
May 8, 2020
Custom domains, V2 and new embed code options
Custom domains and our tracking code are both now faster, easier and more redundant.
May 4, 2020
Does removing Google Analytics hurt your search engine/SEO ranking?
The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.
April 28, 2020
What we’ve learned about digital privacy through a 1,500+ person survey
1,515 people participated and shared their fears and behaviours around digital privacy.
April 8, 2020
We must ban targeted advertising immediately
The solution to one of our most challenging privacy issues of today could have the simplest answer.
April 1, 2020
April Fools: Individual Person Tracking
Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.
March 15, 2020
Online privacy trends
With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.
March 1, 2020
No more spy pixels
I don’t know if you’ve opened or read my newsletter.
February 17, 2020
My favourite digital privacy tools for 2020
The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.
February 2, 2020
How to build wealth slowly
You don’t have to pick stocks or have huge swaths of money to start investing.
January 22, 2020
How to talk to your client or boss about a switch to Fathom
We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.
January 9, 2020
Online privacy statistics
Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.
December 5, 2019
Make your website a black hole to big tech
Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.
November 21, 2019
Get paid 25% lifetime commissions when you refer customers to Fathom Analytics
Introducing our new privacy-focused affiliate program for our simple analytics software.
November 17, 2019
I’ve noticed a concerning trend lately: small business owners who sell anything are being seen and labelled as the enemy by some folks online.
November 16, 2019
See your Fathom dashboard inside your WordPress admin
By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area
November 13, 2019
Fathom Analytics now supports two-factor authentication (2FA)
In an ideal world, all passwords would be secret and unhackable...
November 4, 2019
From almost shutting down to tripling our MRR
It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.
March 20, 2019
Work like you’re driving
We’ve been sold the idea that notifications are always important and we should allow them to constantly distract us.
March 10, 2019
Take back your online privacy
Create your own digital grab-and-go kit
April 30, 2018
What is enough?
Exterior mindfulness (some call it minimalism) only works when we solve for enough.
March 3, 2018
What’s the point of productivity?
If you succeed at maximum productivity, where will your own time and energy go?
March 20, 2017
Four rules for a minimalist business
Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one?
October 17, 2016
I don’t actually care about growth
If this company needs business growth beyond the three of us, I’m out. I’m better at working than delegating work any way.
September 21, 2015
There’s no such thing as a big break
Achievement is never the result of a single action, it’s the build-up of all of our actions.
May 19, 2014
Find your rat people
For your creativity to support you, you need to find your 1%. Your rat people.
April 2, 2014
Do what you love
Even as someone who works for myself and makes a living off of creativity, it’s not always fun and holding hands while letting the rays of sunshine wash over my face.
January 10, 2014
I decided not to have any goals. Not a single one. Not then, not now. I still avoid them as much as possible, almost as much as I resist owning a suit and tie.
September 1, 2013
When is the best time to create?
Creating great work is a numbers game. The more time we spend creating, the more likely we are to create something great.