Paul Jarvis is a writer/designer and the co-founder of Fathom Analytics. He’s also the author of Company of One and the co-host of the Above Board podcast.
August 9, 2022
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
May 10, 2022
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
April 14, 2022
Google Analytics is removing Universal Analytics and deleting all of your historical data
Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
March 29, 2022
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
March 14, 2022
What happens when colossal growth happens to a slow-growth company
We had our best year ever, but it wasn't all smooth sailing.
February 11, 2022
CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
February 10, 2022
How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
February 7, 2022
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
January 25, 2022
Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
January 24, 2022
Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
January 12, 2022
How to DeGoogle your business in 2022
Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
November 18, 2021
The hidden risk of out-of-office emails
Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
November 9, 2021
Why ad-blockers are fighting the wrong war
Fathom and ad-blocker software companies should be on the same side because we’re up against the same Goliath of an enemy: Big Tech.
October 12, 2021
Is Big Tech actually a big problem?
Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?
August 16, 2021
How Kim Kardashian turned a bootstrapped business into a venture-backed company
Why Carrd turned away from their bootstrapping roots and raised millions of dollars.
July 27, 2021
New features in Fathom Analytics (video)
Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.
July 7, 2021
Let’s make surveillance-based advertising illegal
Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.
June 29, 2021
Something’s new in Fathom… everything!
Check out our new release, full of features and refinements
June 21, 2021
Privacy Stories: The Markup
The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.
June 2, 2021
Why we prioritize support over sales in our SaaS business
We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)
June 2, 2021
What is Google FLoC, and why it’s bad for your digital privacy
FLoC is a method to collect, summarize and sell your recent internet browsing activity.
May 13, 2021
Privacy Stories: Sparktoro
Sparktoro identifies where an audience spends their time and attention (using public information on social media).
January 18, 2021
What’s the difference between digital privacy and online security?
Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.
December 30, 2020
Why digital privacy matters even more in 2021
Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).
December 8, 2020
Privacy Stories: Fastmail
Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.
December 7, 2020
Designing a million dollar brand
Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.
November 18, 2020
Privacy stories: DuckDuckGo
DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.
November 2, 2020
Everyone has something to hide
In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.
October 28, 2020
Announcing Phantom Analyzer
Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.
October 12, 2020
Does targeted digital advertising work?
Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?
July 24, 2020
The Schrems II Judgement (Privacy Shield invalidation)
The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.
July 20, 2020
SaaS lessons shared on the Framework podcast
Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.
June 22, 2020
Fathom Analytics vs the competition
Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).
June 18, 2020
20 years to overnight success
A detailed look at how to create a lasting and successful product.
June 5, 2020
Don’t be the last person to know when your site is offline
Today Fathom is introducing simple website uptime monitoring for all our customers, available on every plan.
May 8, 2020
Custom domains, V2 and new embed code options
Custom domains and our tracking code are both now faster, easier and more redundant.
May 4, 2020
Does removing Google Analytics hurt your search engine/SEO ranking?
The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.
April 28, 2020
What we’ve learned about digital privacy through a 1,500+ person survey
1,515 people participated and shared their fears and behaviours around digital privacy.
April 15, 2020
Bypass ad-blockers with custom domains
Ad-blockers and privacy-focused analytics platforms like ours should be on the same team... unfortunately, that’s not the case. Here’s how to use Fathom Analytics to bypass ad-blockers.
April 8, 2020
We must ban targeted advertising immediately
The solution to one of our most challenging privacy issues of today could have the simplest answer.
April 1, 2020
April Fools: Individual Person Tracking
Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.
March 15, 2020
Online privacy trends
With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.
March 1, 2020
No more spy pixels
I don’t know if you’ve opened or read my newsletter.
February 17, 2020
My favourite digital privacy tools for 2020
The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.
February 2, 2020
How to build wealth slowly
You don’t have to pick stocks or have huge swaths of money to start investing.
January 22, 2020
How to talk to your client or boss about a switch to Fathom
We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.
January 9, 2020
Online privacy statistics
Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.
December 5, 2019
Make your website a black hole to big tech
Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.
November 21, 2019
Get paid 25% lifetime commissions when you refer customers to Fathom Analytics
Introducing our new privacy-focused affiliate program for our simple analytics software.
November 17, 2019
I’ve noticed a concerning trend lately: small business owners who sell anything are being seen and labelled as the enemy by some folks online.
November 16, 2019
See your Fathom dashboard inside your WordPress admin
By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area
November 13, 2019
Fathom Analytics now supports two-factor authentication (2FA)
In an ideal world, all passwords would be secret and unhackable...
November 4, 2019
From almost shutting down to tripling our MRR
It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.
March 20, 2019
Work like you’re driving
We’ve been sold the idea that notifications are always important and we should allow them to constantly distract us.
March 10, 2019
Take back your online privacy
Create your own digital grab-and-go kit
April 30, 2018
What is enough?
Exterior mindfulness (some call it minimalism) only works when we solve for enough.
March 3, 2018
What’s the point of productivity?
If you succeed at maximum productivity, where will your own time and energy go?
March 20, 2017
Four rules for a minimalist business
Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one?
October 17, 2016
I don’t actually care about growth
If this company needs business growth beyond the three of us, I’m out. I’m better at working than delegating work any way.
September 21, 2015
There’s no such thing as a big break
Achievement is never the result of a single action, it’s the build-up of all of our actions.
May 19, 2014
Find your rat people
For your creativity to support you, you need to find your 1%. Your rat people.
April 2, 2014
Do what you love
Even as someone who works for myself and makes a living off of creativity, it’s not always fun and holding hands while letting the rays of sunshine wash over my face.
January 10, 2014
I decided not to have any goals. Not a single one. Not then, not now. I still avoid them as much as possible, almost as much as I resist owning a suit and tie.
September 1, 2013
When is the best time to create?
Creating great work is a numbers game. The more time we spend creating, the more likely we are to create something great.