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Fathom Analytics blog /

Paul Jarvis

Paul Jarvis is a writer/designer and the co-founder of Fathom Analytics. He’s also the author of Company of One and the co-host of the Above Board podcast.

Published on
May 10, 2022

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

Written by Paul Jarvis
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Published on
April 14, 2022

Google Analytics is removing Universal Analytics and deleting all of your historical data

Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Written by Paul Jarvis
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Published on
March 29, 2022

Website analytics that matter (and why they matter)

Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

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Published on
March 14, 2022

What happens when colossal growth happens to a slow-growth company

We had our best year ever, but it wasn't all smooth sailing.

Written by Paul Jarvis
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Published on
February 11, 2022

CNIL finds Google Analytics in breach of GDPR

The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.

Published on
February 10, 2022

How to use UTM Parameters

A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.

Written by Paul Jarvis
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Published on
February 7, 2022

Our philosophy on spending money

It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.

Written by Paul Jarvis
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Published on
January 25, 2022

Google FLoC is dead; long live Google Topics

Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.

Written by Paul Jarvis
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Published on
January 24, 2022

Jack and Paul interviewed

Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.

Written by Paul Jarvis
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Published on
January 12, 2022

How to DeGoogle your business in 2022

Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).

Written by Paul Jarvis
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Published on
November 18, 2021

The hidden risk of out-of-office emails

Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.

Published on
November 9, 2021

Why ad-blockers are fighting the wrong war

Fathom and ad-blocker software companies should be on the same side because we’re up against the same Goliath of an enemy: Big Tech.

Published on
October 12, 2021

Is Big Tech actually a big problem?

Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?

Written by Paul Jarvis
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Published on
August 16, 2021

How Kim Kardashian turned a bootstrapped business into a venture-backed company

Why Carrd turned away from their bootstrapping roots and raised millions of dollars.

Written by Paul Jarvis
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Published on
July 27, 2021

New features in Fathom Analytics (video)

Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.

Written by Paul Jarvis
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Published on
July 7, 2021

Let’s make surveillance-based advertising illegal

Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.

Written by Paul Jarvis
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Published on
June 29, 2021

Something’s new in Fathom… everything!

Check out our new release, full of features and refinements

Written by Paul Jarvis
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Published on
June 21, 2021

Privacy Stories: The Markup

The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.

Published on
June 2, 2021

Why we prioritize support over sales in our SaaS business

We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)

Published on
June 2, 2021

What is Google FLoC, and why it’s bad for your digital privacy

FLoC is a method to collect, summarize and sell your recent internet browsing activity.

Published on
May 13, 2021

Privacy Stories: Sparktoro

Sparktoro identifies where an audience spends their time and attention (using public information on social media).

Published on
January 18, 2021

What’s the difference between digital privacy and online security?

Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.

Published on
December 30, 2020

Why digital privacy matters even more in 2021

Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).

Published on
December 8, 2020

Privacy Stories: Fastmail

Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.

Published on
December 7, 2020

Designing a million dollar brand

Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.

Published on
November 18, 2020

Privacy stories: DuckDuckGo

DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.

Published on
November 2, 2020

Everyone has something to hide

In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.

Published on
October 28, 2020

Announcing Phantom Analyzer

Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.

Written by Paul Jarvis
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Published on
October 12, 2020

Does targeted digital advertising work?

Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?

Published on
July 24, 2020

The Schrems II Judgement (Privacy Shield invalidation)

The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.

Written by Paul Jarvis
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Published on
July 20, 2020

SaaS lessons shared on the Framework podcast

Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.

Published on
June 22, 2020

Fathom Analytics vs the competition

Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).

Published on
June 18, 2020

20 years to overnight success

A detailed look at how to create a lasting and successful product.

Published on
June 5, 2020

Don’t be the last person to know when your site is offline

Today Fathom is introducing simple website uptime monitoring for all our customers, available on every plan.

Written by Paul Jarvis
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Published on
May 8, 2020

Custom domains, V2 and new embed code options

Custom domains and our tracking code are both now faster, easier and more redundant.

Written by Paul Jarvis
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Published on
May 4, 2020

Does removing Google Analytics hurt your search engine/SEO ranking?

The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.

Published on
April 28, 2020

What we’ve learned about digital privacy through a 1,500+ person survey

1,515 people participated and shared their fears and behaviours around digital privacy.

Published on
April 15, 2020

Bypass ad-blockers with custom domains

Ad-blockers and privacy-focused analytics platforms like ours should be on the same team... unfortunately, that’s not the case. Here’s how to use Fathom Analytics to bypass ad-blockers.

Written by Paul Jarvis
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Published on
April 8, 2020

We must ban targeted advertising immediately

The solution to one of our most challenging privacy issues of today could have the simplest answer.

Published on
April 1, 2020

April Fools: Individual Person Tracking

Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.

Written by Paul Jarvis
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Published on
March 15, 2020

Online privacy trends

With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.

Published on
March 1, 2020

No more spy pixels

I don’t know if you’ve opened or read my newsletter.

Written by Paul Jarvis
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Published on
February 17, 2020

My favourite digital privacy tools for 2020

The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.

Published on
February 2, 2020

How to build wealth slowly

You don’t have to pick stocks or have huge swaths of money to start investing.

Written by Paul Jarvis
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Published on
January 22, 2020

How to talk to your client or boss about a switch to Fathom

We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.

Published on
January 9, 2020

Online privacy statistics

Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.

Published on
December 5, 2019

Make your website a black hole to big tech

Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.

Published on
November 21, 2019

Get paid 25% lifetime commissions when you refer customers to Fathom Analytics

Introducing our new privacy-focused affiliate program for our simple analytics software.

Written by Paul Jarvis
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Published on
November 17, 2019

The enemy

I’ve noticed a concerning trend lately: small business owners who sell anything are being seen and labelled as the enemy by some folks online.

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Published on
November 16, 2019

See your Fathom dashboard inside your WordPress admin

By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area

Written by Paul Jarvis
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Published on
November 13, 2019

Fathom Analytics now supports two-factor authentication (2FA)

In an ideal world, all passwords would be secret and unhackable...

Written by Paul Jarvis
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Published on
November 4, 2019

From almost shutting down to tripling our MRR

It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.

Published on
March 20, 2019

Work like you’re driving

We’ve been sold the idea that notifications are always important and we should allow them to constantly distract us.

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Published on
March 10, 2019

Take back your online privacy

Create your own digital grab-and-go kit

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Published on
April 30, 2018

What is enough?

Exterior mindfulness (some call it minimalism) only works when we solve for enough.

Written by Paul Jarvis
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Published on
March 3, 2018

What’s the point of productivity?

If you succeed at maximum productivity, where will your own time and energy go?

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Published on
March 20, 2017

Four rules for a minimalist business

Minimalism isn’t just for people who want to live out of a backpack or cram their life into a tiny house. So what is a minimalist business, and why should we have one?

Written by Paul Jarvis
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Published on
October 17, 2016

I don’t actually care about growth

If this company needs business growth beyond the three of us, I’m out. I’m better at working than delegating work any way.

Written by Paul Jarvis
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Published on
September 21, 2015

There’s no such thing as a big break

Achievement is never the result of a single action, it’s the build-up of all of our actions.

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Published on
May 19, 2014

Find your rat people

For your creativity to support you, you need to find your 1%. Your rat people.

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Published on
April 2, 2014

Do what you love

Even as someone who works for myself and makes a living off of creativity, it’s not always fun and holding hands while letting the rays of sunshine wash over my face.

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Published on
January 10, 2014

No goals

I decided not to have any goals. Not a single one. Not then, not now. I still avoid them as much as possible, almost as much as I resist owning a suit and tie.

Written by Paul Jarvis
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Published on
September 1, 2013

When is the best time to create?

Creating great work is a numbers game. The more time we spend creating, the more likely we are to create something great.

Written by Paul Jarvis
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