Sign inFree trial
Fathom Analytics blog /

Jack Ellis

Jack Ellis is a software engineer and the co-founder of Fathom Analytics. He’s also the co-host of Above Board and teaches the Serverless Laravel course.

Published on
May 16, 2022

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

Published on
January 17, 2022

Your website analytics are breaking the law

On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.

Published on
January 4, 2022

2021 Year in review

We had our best year ever, but it wasn't all smooth sailing.

Published on
November 30, 2021

The Journey to EU Isolation

The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.

Published on
September 29, 2021

Why we ditched DynamoDB

After being very publicly excited about DynamoDB for over a year, we’ve now completely ditched it.

Published on
August 17, 2021

Making the world’s fastest analytics even faster

In this blog post, I’m going to tell you how I migrated close to one billion database rows with zero downtime, achieved a ~30% query speed increase, and took Fathom to the next level.

Published on
July 13, 2021

Fathom retains IP addresses temporarily for security. How do you protect that data?

Here’s a question we recently got from a customer regarding Fathom being a privacy-first company and how that relates to the data we collect for our analytics

Published on
March 30, 2021

Building the world’s fastest website analytics

For over a year, we’d been struggling to keep up with our analytics data growth. Fathom had been growing at the speed of light, with more and more people ditching Google Analytics, our data ingestion was going through the roof.

Published on
December 23, 2020

2020 Year in Review

Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write.

Published on
December 14, 2020

Someone attacked our company

At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them.

Written by Jack Ellis
news · Read post
Published on
October 5, 2020

How to build a privacy-first software business

Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously. In this blog post, I share how you can build a privacy-first software business.

Published on
October 2, 2020

Hosted vs self-hosted website analytics

When deciding which analytics software to use for your website, one of the questions to be considered is whether you want to use a managed service or use self hosted analytics.

Published on
August 19, 2020

What happened to our infrastructure when a customer got over 10 million page views in a few hours?

What happened to our infrastructure when a customer got over 10 million page views in a few hours?

Published on
July 23, 2020

What tech stack does Fathom Analytics use?

When developers use a product like Fathom Analytics, the first question that comes to mind is “What tech stack is this company using?”. I personally love reading through company tech blog posts where they talk about their stacks.

Published on
July 22, 2020

Let’s talk about Friday and the Cloudflare outage

On Friday 17th July, the internet collapsed for 27 minutes due to a Cloudflare outage.

Published on
July 17, 2020

A 1 year review of Laravel Vapor

As one Laravel Vapor’s first customers, we wanted to walk you through a review of costs, scaling, reliability and more. Here’s what we’ve found after using Vapor for almost a year.

Published on
April 27, 2020

I quit my job to work on Fathom Analytics full time

As 2020 came around, it was becoming clear to me that I couldn’t handle my full time job and run Fathom, so I had to leave.

Written by Jack Ellis
news · Read post
Published on
November 29, 2019

We rebuilt Fathom Analytics from the ground up and moved to Laravel Vapor

In this article, we’re going to talk in-depth about our experience with Heroku and why we decided to move to Laravel Vapor.

Published on
November 24, 2019

Why we changed our pricing to focus on regular-sized businesses

The reasoning behind why we are nott interested in enterprise and are focusing on regular-sized businesses

Written by Jack Ellis
news · Read post
Published on
July 21, 2019

How we built a GDPR compliant website analytics platform without using cookies

Fathom Analytics is GDPR compliant website analytics without cookies.