News
These posts are all related to news.
November 15, 2022
How to use analytics to upgrade your content (and distribute it where it gets noticed)
In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.
August 9, 2022
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
May 30, 2022
How to get insights into your customer behaviour (without selling your soul to Google)
Gathering insights into what customers are doing without incurring privacy violations
May 10, 2022
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
April 27, 2022
How to generate traffic to your website (so analytics become useful)
Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.
April 14, 2022
Google Analytics is removing Universal Analytics and deleting all of your historical data
Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
March 29, 2022
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
March 14, 2022
What happens when colossal growth happens to a slow-growth company
We had our best year ever, but it wasn't all smooth sailing.
March 8, 2022
How to use website analytics for growth
21 Tactics guaranteed to drive better results.
February 7, 2022
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
January 25, 2022
Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
January 24, 2022
Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
January 12, 2022
How to DeGoogle your business in 2022
Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
August 16, 2021
How Kim Kardashian turned a bootstrapped business into a venture-backed company
Why Carrd turned away from their bootstrapping roots and raised millions of dollars.
July 27, 2021
New features in Fathom Analytics (video)
Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.
July 7, 2021
Let’s make surveillance-based advertising illegal
Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.
June 29, 2021
Something’s new in Fathom… everything!
Check out our new release, full of features and refinements
December 14, 2020
Someone attacked our company
At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them.
August 17, 2020
An update on the Schrems II judgment/ruling (Privacy Shield invalidation)
As per 17 August, there is still no unified conclusion or advice on how to manage it on a practical level.
July 24, 2020
The Schrems II Judgement (Privacy Shield invalidation)
The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.
April 27, 2020
I quit my job to work on Fathom Analytics full time
As 2020 came around, it was becoming clear to me that I couldn’t handle my full time job and run Fathom, so I had to leave.
November 24, 2019
Why we changed our pricing to focus on regular-sized businesses
The reasoning behind why we are nott interested in enterprise and are focusing on regular-sized businesses
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