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These posts are all related to news.

Published on
November 15, 2022

How to use analytics to upgrade your content (and distribute it where it gets noticed)

In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.

Claire Emerson
Written by Claire Emerson
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Published on
August 9, 2022

Best practices for promoting your affiliate links

Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.

Paul Jarvis
Written by Paul Jarvis
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Published on
May 30, 2022

How to get insights into your customer behaviour (without selling your soul to Google)

Gathering insights into what customers are doing without incurring privacy violations

Claire Emerson
Written by Claire Emerson
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Published on
May 10, 2022

The problem with data brokers: targeted ads and your privacy

Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

Paul Jarvis
Written by Paul Jarvis
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Published on
April 27, 2022

How to generate traffic to your website (so analytics become useful)

Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Claire Emerson
Written by Claire Emerson
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Published on
April 14, 2022

Google Analytics is removing Universal Analytics and deleting all of your historical data

Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Paul Jarvis
Written by Paul Jarvis
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Published on
March 29, 2022

Website analytics that matter (and why they matter)

Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

Paul Jarvis
Written by Paul Jarvis
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Published on
March 14, 2022

What happens when colossal growth happens to a slow-growth company

We had our best year ever, but it wasn't all smooth sailing.

Paul Jarvis
Written by Paul Jarvis
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Published on
March 8, 2022

How to use website analytics for growth

21 Tactics guaranteed to drive better results.

Claire Emerson
Written by Claire Emerson
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Published on
February 7, 2022

Our philosophy on spending money

It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.

Paul Jarvis
Written by Paul Jarvis
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Published on
January 25, 2022

Google FLoC is dead; long live Google Topics

Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.

Paul Jarvis
Written by Paul Jarvis
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Published on
January 24, 2022

Jack and Paul interviewed

Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.

Paul Jarvis
Written by Paul Jarvis
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Published on
January 12, 2022

How to DeGoogle your business in 2022

Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).

Paul Jarvis
Written by Paul Jarvis
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Published on
August 16, 2021

How Kim Kardashian turned a bootstrapped business into a venture-backed company

Why Carrd turned away from their bootstrapping roots and raised millions of dollars.

Paul Jarvis
Written by Paul Jarvis
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Published on
July 27, 2021

New features in Fathom Analytics (video)

Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.

Paul Jarvis
Written by Paul Jarvis
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Published on
July 7, 2021

Let’s make surveillance-based advertising illegal

Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.

Paul Jarvis
Written by Paul Jarvis
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Published on
June 29, 2021

Something’s new in Fathom… everything!

Check out our new release, full of features and refinements

Paul Jarvis
Written by Paul Jarvis
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Published on
December 14, 2020

Someone attacked our company

At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them.

Jack Ellis
Written by Jack Ellis
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Published on
August 17, 2020

An update on the Schrems II judgment/ruling (Privacy Shield invalidation)

As per 17 August, there is still no unified conclusion or advice on how to manage it on a practical level.

Rie Aleksandra Walle
Published on
July 24, 2020

The Schrems II Judgement (Privacy Shield invalidation)

The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.

Paul Jarvis
Written by Paul Jarvis
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Published on
April 27, 2020

I quit my job to work on Fathom Analytics full time

As 2020 came around, it was becoming clear to me that I couldn’t handle my full time job and run Fathom, so I had to leave.

Jack Ellis
Written by Jack Ellis
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Published on
November 24, 2019

Why we changed our pricing to focus on regular-sized businesses

The reasoning behind why we are nott interested in enterprise and are focusing on regular-sized businesses

Jack Ellis
Written by Jack Ellis
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EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.