← Back to the blog

Paul Jarvis

Paul Jarvis was the co-founder of Fathom Analytics (now retired), and handled the design, content and brand of the business.

He is also the author of Company of One (which has been published in 20+ languages worldwide). His writing and ideas have appeared in Bloomberg, The Financial Times, Inc., Forbes, CNBC, The Next Web, Fast Company, USA Today and more.

Paul is a veteran of the online tech world and, over the years, has worked with such clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. He has over 25 years of design and writing experience.

He no longer exists on social media, nor does he have an online presence. Please do not contact Fathom Analytic's customer support to get in touch with him.
Paul Jarvis

Published posts (page 3)

How to Delete Google Analytics Account

How to Delete Google Analytics Account

Tired of Google Analytics and looking for a change? Learn how to delete Google Analytics account entirely by following these steps.

 How to Track Button Clicks in Google Analytics 4

How to Track Button Clicks in Google Analytics 4

Want to track button clicks in Google Analytics? Learn everything about Google Analytics button click tracking with this guide.

 GA4 Migration: Step-by-Step UA to GA4 Transition Guide

GA4 Migration: Step-by-Step UA to GA4 Transition Guide

Overwhelmed by the imminent UA to GA4 migration? This guide shows you how to move from UA to GA4 in easy and digestible steps.

 GA4 vs Universal Analytics: Differences & Comparison

GA4 vs Universal Analytics: Differences & Comparison

It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.

 How to Create Events in GA4 via User Interface

How to Create Events in GA4 via User Interface

Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.

 Google Analytics Not Showing Data? Here’s Fix

Google Analytics Not Showing Data? Here’s Fix

Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.

 What Data Does Google Analytics Prohibit Collecting?

What Data Does Google Analytics Prohibit Collecting?

If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.

 Your privacy resolutions for 2023

Your privacy resolutions for 2023

Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.

 Filter your dashboard by event completions

Filter your dashboard by event completions

Our most requested feature has been launched: you can now filter your dashboard by event completions!

 What does Google know about me?

What does Google know about me?

There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?