EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.
Sign inFree trial

How to use Fathom Analytics

Fathom Analytics is a simple-to-use, privacy-focused Google Analytics alternative.

Our software is tremendously more straightforward to use than Google Analytics, as our data focuses on key metrics you can use to make better business decisions about your website.

Let’s go through how to set up and use our website analytics software from start to finish.

View a live demo Get started for free

Embed our script on your site

To collect data in Fathom from your site, you simply have to add a single line of javascript code to your header. This can be done manually, via our WordPress plugin, or through any of our integrations.

Fathom Analytics embed code

Additional features you can optionally setup here

Get to know your dashboard

The Fathom dashboard is the centre of our software. It’s a single page of valuable data about what’s popular on your website: content, referrers, conversions, campaigns, devices, countries, and browsers.

You can also see how many people are currently live on your site, and click any of the data to filter your entire dashboard.

See what’s popular on your website

See what’s popular on your website
View how well conversions and campaigns are performing

View how well conversions and campaigns are performing
Add multiple filters to drill into your data

Add multiple filters to drill into your data

Additional features for your dashboard

Email reports and site monitoring

You can send yourself or your agency clients weekly or monthly email reports for a single site, multiple sites, or even all sites on your account. That way, you can get an overview of your analytics without even logging into your Fathom account.

We also offer free uptime monitoring for our customers on every pricing plan. That way, you won’t be the last person to know if your site (or a customer's site) is offline.

You can send a single site email report with stats from one specific site

You can send a single site email report with stats from one specific site
Send a multi-site email report with a snapshot from several sites

Send a multi-site email report with a snapshot from several sites
You can receive an email, SMS, Slack message or Telegram if a site is offline

You can receive an email, SMS, Slack message or Telegram if a site is offline

Additional features for reports and monitoring

Learn more about Fathom Analytics by reading: