Your website can’t just be “kinda” compliant with privacy laws
Lots of analytics software claims to comply with various privacy laws, such as GDPR, PECR or the ePrivacy Directive, but most of them are putting you and your website visitors at risk.
Our latest innovation, EU isolation, was built in collaboration with EU legal experts, and is part of our commitment to simplify your compliance.
EU Isolation ensures that all your EU traffic is processed entirely within the EU, and EU visitor IP addresses never reach US-servers. This feature exists for all customers on all plans and happens without any programming or setup required.
Here's why Fathom is your best option for GDPR compliance
No other analytics software goes to the measures we do to comply with GDPR, and do it in a way that doesn't hurt your SEO or page speed load times.
Quick setup Free for 7 days| Google Analytics | Other analytics | Fathom Analytics | |
|---|---|---|---|
| Personal Data tracked | LOL | Sometimes | Never |
| Anonymized logs | No | Sometimes | Yes |
| EU traffic processed within EU-servers | No | Sometimes | Yes |
| EU IPs isolated from US-servers | No | Sometimes | Yes |
| GDPR compliant | No | Sometimes | Yes |
| Intelligent routing | No | No | Yes |
Why EU data isolation matters
It doesn't matter if an analytics company is located in the EU. What matters more is how and where they process data and whether EU visitor IP addresses reach US-servers.
If you’re a company in the EU, all of your EU traffic is processed on our EU servers, located within EU borders, ensuring your visitors' IP addresses never reach US infrastructure.
If you’re a company outside the EU, then you still will no doubt have visitors from the EU. Fathom takes care of routing all your EU visitors to EU-servers for you, automatically.
Since Fathom is a Canadian corporation (eh), we've implemented strict EU Isolation, allowing you to comply with GDPR while ensuring EU visitor IP addresses never reach US-servers.
EU Isolation means intelligently routing your visitors
Fathom’s EU Isolation method works by intelligently routing visitors to the right place to process their data. When we say “data,” we’re talking about the user’s IP address, which, along with a User-Agent, could be used to potentially identify an individual in the EU, making it “personal data.”
Quick setup Free for 7 days- If a visitor is outside the EU, our EU-owned CDN (Bunny.net) sends their pageview to our US servers directly and anonymize their "data" (IP address).
- If a visitor is inside the EU, our CDN sends their pageview to our European servers and anonymize their data immediately. The IP Address (personal data under GDPR) is stripped from the request inside of the EU and never reaches our US infrastructure. The anonymous data is then stored on our main US servers for fast and easy retrieval on our customer dashboards, but there’s zero Personal Data associated with any of it.
In all scenarios, Fathom fully protects the privacy of every website visitor’s personal information.
You can read more about our data journey and compliance practices.
Frequently asked questions (and answers)
How fast and reliable is your EU infrastructure?
Our EU Cloud is monitored 24/7, highly available, multi-region and has enough capacity to process Bieber-level traffic. And, as usual, this feature is available to all customers on all plans.
How do I enable EU isolation?
If you’re a Fathom customer, then congratulations, you’re already using EU isolation and complying with privacy laws! We enable this by default for everyone on every plan.
Is EU isolation available to me on my current plan?
Yes! Base or Plus, you get full coverage here. So even with our lowest plan, you can take advantage of EU isolation for your Fathom account. It’s enabled by default.
Why process and anonymize an IP address in the first place?
Whenever you visit a website, your IP address and User-Agent are sent to that website's servers (that's just how the internet works). Some websites retain raw logs of that information, keeping tabs on what you're browsing. Whilst others (i.e Fathom Analytics) guarantee that your visit is anonymized and not used against you. You can read more about this on our data journey.
