Google Analytics importer
Google will stop supporting UA (Universal Analytics) properties in Google Analytics by the end of 2023. They'll stop processing pageviews on July 1, 2023, and soon after, they’ll be deleting all of your historical data. And note there is no way to import UA data in their new GA4 product. GA4 is also not been well received by SMBs.
This is why Fathom Analytics has built a Google Analytics importer which imports UA and GA4 data. Our quick-to-use and straightforward import tool allows you to save your Google Analytics data forever into our easy-to-use dashboard. We don’t even charge for historical data imports (regardless of the amount of data).
To recap:
- Google will stop supporting its current version of Analytics on July 1, 2023
- Google will be deleting all analytics data from UA after that.
- Google has no way to import UA historical data into the new GA4 product.
- GA4 is time-consuming to learn, hard to use, and overkill for most businesses.
Here’s why thousands of businesses have switched from Google Analytics to Fathom
Universal Analytics has a death date (July 1, 2023), and no easy way to save that data or import it into GA4.
The internet is also full of GA4 horror stories. It feels like Google is abandoning website analytics for everyone except huge enterprise customers and hardcore data scientists. They’ve faced many privacy issues, and GA4 is their hardest-to-use version of analytics yet. Small businesses, bootstrappers, and agencies are abandoning Google Analytics and switching to Fathom (and here’s why):
Fathom Analytics doesn’t have digital privacy issues
The use of Google Analytics has been ruled illegal in the EU, and fines/complaints go to the website using their software. Fathom Analytics is privacy-first, and “GDPR compliant” is our middle name. This also means you don’t need to use an ugly cookie banner for our analytics.
Fathom Analytics sells software, not data
If you aren’t paying for the product, you are the product. That’s why we charge a fair price for our software because we feel it’s a more honest business model. By doing this we can offer things like forever data retention, and we actually listen to our customers to build features they want.
Fathom Analytics keeps your data forever
UA data is being permanently deleted some time after July 1, 2023. GA4 only stores your data for up to 14 months. With Fathom Analytics, we have unlimited data retention on our dashboards, so you can quickly see all historical data without limit.
Fathom Analytics doesn’t require a course to learn
There are countless courses and certifications to learn how to use Google Analytics, and most just scratch the surface. With Fathom, all your data appears in a single-page dashboard that’s easy to understand and filter without months of training.
Fathom is used by companies who care about your privacy
Import your Google Analytics data and start using a better analytics product
If you’re curious why thousands of companies (big and small) have switched to Fathom Analytics, you can try a 30-day free trial and start importing your UA data today. Why not take advantage of our privacy law compliance, unlimited data retention, and more?
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Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
Joel Gascoigne, CEO of Buffer
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie, Creative director of ConvertKit
I value my time and my website visitors right to privacy. That’s why I’ve switched to Fathom Analytics.
Marshall Shorts, founder of Artfluential
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Evan You, creator of Vue.js