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Google Analytics importerNew

Google stopped supporting UA (Universal Analytics) properties in Google Analytics in 2023. They stopped processing pageviews on July 1, 2023, and soon, they’ll be deleting all of your historical data. And note there is no way to import UA data in their new GA4 product. GA4 is also not been well received by SMBs.

To recap:

  1. Google stopped supporting its current version of Analytics on July 1, 2023.
  2. Google will be deleting all analytics data from UA soon.
  3. Google has no way to import UA historical data into the new GA4 product.
  4. GA4 is time-consuming to learn, hard to use, and overkill for most businesses.

This is why Fathom Analytics has built a Google Analytics importer which imports UA and GA4 data. Our quick-to-use and straightforward import tool allows you to save your Google Analytics data forever into our easy-to-use dashboard.

It’s time to switch from Google Analytics to Fathom and get started with your import. The process is as simple as a few clicks. We don’t even charge for historical data imports (regardless of the amount of data).

Fathom Analytics also offers forever data retention - meaning once your data has been imported from Google Analytics, it’s yours to view or export forever.

Start a free trial and save your GA dataWatch our tutorial video

Quick setup Free for 30 days No obligation
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Here’s why thousands of businesses have switched from Google Analytics to Fathom

The internet is full of GA4 horror stories. It feels like Google is abandoning website analytics for everyone except huge enterprise customers and hardcore data scientists. They’ve faced many privacy issues, and GA4 is their hardest-to-use version of analytics yet. Small businesses, bootstrappers, and agencies are abandoning Google Analytics and switching to Fathom Analytics.

Fathom Analytics isn’t Illegal to use around the world

Using Google Analytics is legally risky in several countries. Whereas Fathom Analytics is lightning fast, more accurate, and fully aligns with GDPR and the ePrivacy directive.

Fathom Analytics sells software, not data

If you aren’t paying for the product, you are the product. That’s why we charge a fair price for our software because we feel it’s a more honest business model.

Fathom Analytics keeps your data forever

UA data is being permanently deleted some time after July 1, 2023. GA4 only stores your data for up to 14 months. We have unlimited data retention on our dashboards, so you can quickly see all historical data without limit.

Fathom Analytics doesn’t require a course to learn

There are countless courses and certifications to learn how to use Google Analytics, and most just scratch the surface. With Fathom, all your data appears in a single-page dashboard that’s easy to understand and filter without months of training.

All the features you need in your analytics software

Import your Google Analytics data and start using a better analytics product

If you’re curious why thousands of companies (big and small) have switched to Fathom Analytics, you try a 30-day free trial. Why not take advantage of our privacy law compliance, unlimited data retention, and more?

Start a free trial

Quick setup Free for 30 days No obligation
Here are just a few features Fathom Analytics has that GA doesn’t:
  • All sites view
  • A transparent data collection model
  • Easy data export
  • Email reports
  • Ability to make your dashboard public
  • One-click data filters
  • And more
Just a few of the companies already using Fathom Analytics
Mclaren Automative IBM HashiCorp GitHub New York Times Laravel

Fathom Analytics is a great GA alternative because it is focused on protecting visitors’ privacy and does not bog down loading times.

Nathalie Lussier Nathalie Lussier
Founder of

I value my time and my website visitors’ right to digital privacy. That’s why I’ve switched to Fathom Analytics.

Marshall Shorts Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom Analytics is now part of my default stack.

Derrick Reimer Derrick Reimer
Founder of SavvyCal
Pixel cat

Switch to a better Google Analytics alternative

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

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