Website analytics for creators

We understand independent creators because we belong to that group as well. Fathom Analytics was started by two creators (we're: course makers, book writers, podcasters and musicians).

That’s why we know the importance of website analytics for creators because our own product has helped us grow from zero to profitable (including salaries for both cofounders) in less than two years.

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Why choose Fathom Analytics?

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Google Analytics is complicated and takes too much time

While Google Analytics is installed on a whopping 85% of websites, it’s overkill in so many ways.

Google Analytics is complex and includes hundreds of pages of reports and even more individual metrics. As creators and small businesses, we rarely need that much level of detail to run our business. Most normal businesses don’t want to spend time learning how to use analytics, taking courses on Google Analytics (or even getting certifications for their software).

That’s why Fathom was built with simplicity in mind. We don’t want you to get caught up in reports or learning our software because you have your own company to run. With Fathom, we want you to use our software less. That’s why we provide a single page of analytics and even deliver analytics to you in your inbox (weekly or monthly).

Most people take a few minutes to learn how Fathom works and then a few more minutes each week to check in on what matters to them on their analytics dashboards.

Here’s a complete walk-through of how Fathom works, and it’s only about 10 minutes long. That's how short it takes to show you the whole thing.

Did you know that due to how data is collected and what information is collected by Google Analytics about your website visitors, that it requires you to write (or have your lawyer write) a privacy policy to detail usage? Well, it’s true.

Because Google Analytics places multiple cookies and identifiers on your site to track visitors, you need to ensure your website is not doing anything illegal - which requires work on your part.

First, you need to have a privacy policy in place to document how data is collected and processed. And then, because personal data is collected and processed, you need to have a cookie notice on your site and ask for consent from each user before they can view your site. Writing legal documentation is a lot of work for creators and can cost a lot of money to hire lawyers.

That’s why we created a privacy-first way to handle website analytics anonymously. We did this because we feel it’s the right thing to do to protect the digital privacy of everyone who uses the internet, but we also did it to make your life as a business owner easier:

  • Because Fathom collects data about visitors in a practically anonymous way, there are no detailed updates to privacy policies necessary. If you want, you can add a note to your privacy policy humble-bragging that you don’t collect any personal data about your visitors (and you can use this one, already written for you).
  • Since we don’t use cookies or similar tracking technology, you do not have to put annoying and ugly cookie notices on your website. That means if someone visits your site… they see your site, not a cookie notice blocking your site (and taking valuable time to load).
  • Being that all data collected with Fathom is anonymized and no cookie notices are required, there’s nothing for users to be forced to consent to. They simply see your site as nature intended: without any forced consents or notices blocking their view.

We created Fathom to be compliant with privacy laws out of the box. That means no work from you to get up and running instantly. Fathom is perfect for creators who want to keep their site optimized for their visitors while not breaking any laws in the process.

Google Analytics is bulky and can slow down your website

In order for Google Analytics to provide hundreds of reports and data points, it requires a pretty large script to load for your visitors. This can lead to your website loading much slower than it needs to (which punishes your hard-earned SEO).

On the other hand, Fathom is a fraction of the size and has more than doubled the site speed load time for many of our customers. But, you may be wondering, won’t using Google Analytics help with SEO, since Google’s search engine is the most popular search engine and surely they prioritize websites that use their analytics tracking product too?

The answer is most definitely no (straight from Google's mouth). There is no punishment or penalization for not using Google Analytics. And since Fathom loads much faster, it’s actually better for SEO to use Fathom and not Google Analytics. Plus, you’ve also got to consider the scripts and code needed to load a cookie consent notice on websites with Google Analytics, also adding to page load (not required with Fathom).

Google Analytics doesn’t load for most web users

How could you possibly get the full story in your analytics if it only collected data about half the folks who visited your site? Well, because Google Analytics is the most used analytics on the internet, it’s also the biggest target.

Browsers like Firefox and Brave can block Google Analytics on any/all sites that use it, and there are a ton of browser extensions that also block Google Analytics by default. We’ve heard from some creator customers that they’ve seen a 50% increase in the number of page views and uniques in their stats when they switched to Fathom.

Not to mention that Google Analytics is targeted to be blocked because we just don’t know where all the gobs of data they collect about all of us go and how it’s used. Google is one of the largest advertising companies in the world, after all. And they generate revenue from targeted advertising to fund their free products—whereas Fathom generates revenue by selling software at a reasonable and sustainable price. Meaning, first, we don’t need to touch or consider selling data, and second, our software is fundamentally built in a way that means we don’t store any personal data (outside of for security reasons, and then only briefly). To us, it’s the most honest and respectable way to run a business.

So using Fathom instead of Google Analytics means, with minimal setup, you can collect and see stats about your entire audience, not just the select few who don’t block Google Analytics yet. That means your analytics with Fathom will be higher and, more importantly, much more accurate too.

Give Fathom a try

We believe Fathom is the best solution for website analytics on creator websites for all the above reasons and much more. We’re creators, too, so we understand what it takes to run a profitable and sustainable company without outside investments.

That said, we don’t discriminate against VC-backed customers either. Many of our customers chose the external investment route with their business, and we’re happy for them (but that’s for another article, ha).

So, if you’re a proudly creator and bootstrapped company, register today for your free trial of Fathom Analytics. You’ll be able to explore and figure out how well our software can suit your needs and get you the information required to run your company quickly.

PS: You can keep your historical Google Analytics data forever by importing it into Fathom.

What makes Fathom a great Google Analytics alternative

We know that 85% of websites use Google Analytics. For most people, the next step after buying a domain and hosting is to install GA. It’s a habit too many of us have let unconsciously continue for years. Here are a few main reasons we think Fathom is a great alternative to Google Analytics.

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Why Fathom Analytics is a great Matomo alternative

Matomo, formerly called Piwik, is an open-source alternative to Google Analytics. It gained traction early as an open-sourced website stats analysis project. Here's why Fathom is an alternative to using Matomo for website analytics.

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Compare Cloudflare web analytics to Fathom Analytics

Cloudflare launched their web analytics at the end of 2020. They offer privacy-first, lightweight and simple website analytics—and their analytics are free. Fathom Analytics launched in 2018 and also offers simple, private-focused website analytics. Our product is paid, but as you’ll see below, paying for a product has benefits.

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Fathom Analytics: GDPR, CCPA and cookie law compliant website analytics

Fathom Analytics began from day one with a focus on protecting the digital privacy of website visitors and complying with privacy laws. This isn't just something used for our marketing purposes; it's how we built the business and our software.

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Fathom: Privacy-focused web analytics plugin for WordPress

Fathom Analytics is a simple-to-use, privacy-focused (GDPR-compliant) website analytics tool for your WordPress site. You don’t have to edit the code in your WordPress template to start using our software.

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Fathom: website analytics for European companies

Fathom Analytics was built from the ground up to be fully compliant with privacy laws in Europe. And, since we have intelligent routing, our script loads up to 50% faster than EU-only infrastructure.

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Fathom: website analytics software for agencies

Fathom Analytics is a simple-to-use, privacy-focused Google Analytics alternative created with agencies in mind. And as an agency, you can add up to 50 client dashboards (if you need more, you can quickly add more for a small additional fee).

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Fathom: a website analytic tool for creators

We understand independent creators because we belong to that group as well. Fathom Analytics was started by two creators (we're: course makers, book writers, podcasters and musicians).

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Fathom Analytics is simple website analytics

Analytics have become complicated. From Google Analytics to other third-party analytics, there are a lot of complicated analytics solutions out there. Each analytics solution provides infinite screens of reports and never-ending ways to overwhelm even the savviest website owner. Yet, it doesn’t have to be complicated.

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Fathom: a privacy focused Google Analytics alternative

By using Google Analytics, website owners are allowing Google (the largest advertising company on the planet) to track and store information about every website visitor to their website. To avoid this, learn why Fathom is a great Google Analytics alternative.

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