EU Ruling: Google Analytics is now illegal
Historical context: This entry discusses events in 2022. The EU–US Data Privacy Framework was adopted in July 2023. See our EU–US data transfer guide for current context.
In this episode Jack and Paul talk about the ruling from the Austrian DPA stating that Google analytics is illegal. Who does this affect? What can be done? Did Fathom Analytics have the inside scoop on this, and that’s why they created EU Isolation in 2021? All this and more in today’s episode.”
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