Changelog
Updates and improvements to Fathom Analytics, shaped by your feedback.
Advanced bot blocking
New layer of sophisticated bot protection launched to keep your analytics human and accurate
Introducing: City data
City data lets you see exactly which cities your visitors are coming from, with new dedicated tabs for both Cities and Regions that can be filtered independently.
June 2025 Updates
Updates and improvements to Fathom Analytics for June 2025
Introducing: Region data
Region data lets you drill down from countries to see states, provinces (and other first-level administrative divisions) where your visitors are located.
Introducing: Operating System data
Operating System data (found in the Device Types box) shows you which operating systems your visitors are using.
May 2025 Updates
Updates and improvements to Fathom Analytics for May 2025
April 2025 Updates
Updates and improvements to Fathom Analytics for April 2025
February 2025 Updates
Updates and improvements to Fathom Analytics for February 2025
January 2025 Updates
Updates and improvements to Fathom Analytics for January 2025
New site config settings
You can now hide the Refs tab, change the event conversion formula and sort sites by name
UTM/Referrer attribution improvements for event completions
Event completions now use the first referrer or UTM seen, helping preserve the original campaign attribution instead of later referral data.
Export data by date
Exporting your data just got easier, faster and better with the ability to select a date or date range in your site data export.