Sparktoro on Above Board (Fathom)
Today Paul caught up with Rand Fiskhin, co-founder of Sparktoro (market research + audience intelligence SaaS). They spoke about starting a business at the start of the pandemic, why aggregated data (i.e. trends) can useful, and why Rand isn’t growing a huge company but hiring consultants instead. And, of course there was a lively debate about digital privacy and targeted advertising.
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