A simple, privacy-first alternative to Google Analytics

Latest Updated email reports

For a long time, web analytics software has been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so Big Tech could profit wildly from all of our personal data.

Fathom Analytics is something quite different. Our software protects your time and your visitors' digital privacy.

The simple, privacy-first alternative to Google Analytics

Start a free trialView a live demo

Quick setup Free 30-day trial No obligation
Join thousands of companies already using Fathom Analytics
Mclaren Automative
Huberman Lab
European analytics cat

Ditch Google Analytics

Why trust your website analytics to an advertising company that shut down Universal Analytics? Import your historical Google Analytics data and save it indefinitely (we have forever data retention for paying customers).

European analytics cat

Get setup in minutes

Fathom Analytics is a single line of code that works with any website, CMS or framework. There’s no need for 6-week training programs or any prior experience. Our software is designed to be easily understood instantly.

European analytics cat

Comply with privacy laws

We’ve hired the best lawyers and legal minds worldwide to ensure our analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more. We even process EU visitors through our EU infrastructure.

European analytics cat

See more accurate data

Our software blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.

European analytics cat

Say no to cookie banners

We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie or consent notices for your site’s analytics.

European analytics cat

Join the movement

Thousands of companies, including Fortune 100s, pioneers of the Open Web, Premier League football clubs, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and accurate stats.

Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.
Fathom Analytics dashboard

Watch our dashboard walk-through

Learn how to use our software in less than 10 minutes.
All the features you need in your analytics software

View our featuresHow Fathom Analytics works

Features you need, no training required

Track conversions

Use events to track things like newsletter sign-ups, link + button clicks, and even ecommerce sales.

Get your data in your inbox

Send email reports every week or month so that you can keep track of your analytics without logging in.

Campaigns & newsletters

Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.

Keep data forever

That means 20 years from now, customers can still see their analytics from the day they first started using Fathom Analytics.

Great for your SEO

Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won’t hurt your SEO rankings in any way.

Kardashian-level traffic spikes

If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won’t slow down or get shut off.

We're happily Big Small Tech

We're a purposeful four-person team and we don't need (or want) funding or investors. The only people we answer to are our customers.

Designed for developers

Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.

Pixel Cat

Integrate with the tools and tech stack you already use

Fathom Analytics integrates with everything. Seriously. Since our script is a single line of code, it's easily addable to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics to anything.

Trusted on 100,000+ websites and counting

From startups to the biggest corporations, companies worldwide have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.

Mclaren Automative IBM Bosch GitHub Laravel New York Times HashiCorp Huberman Lab Tuple Tailwind CSS Aston Villa Football Club Bootstrap

Wow, what a breath of fresh air. I love how simple Fathom Analytics is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer

I switched to Fathom Analytics because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie Charli Marie
Creative director of ConvertKit

I consider Fathom Analytics a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.

Ruben Gamez Ruben Gamez
Founder Signwell & Bidsketch

After switching to Fathom Analytics for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio Caleb Porzio
Creator of Alpine.js

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

Jessica Joyce Jessica Joyce
SEO Expert

Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites.

Nathalie Lussier Nathalie Lussier
Founder of AccessAlly.com

Our new Vue.js website has been using Fathom Analytics because I like how it’s lightweight and respects user privacy.

Evan You Evan You
Creator of Vue.js

Fathom Analytics simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.

Jon Henshaw Jon Henshaw
Founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.

Justin Jackson Justin Jackson
Cofounder of Transistor

I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom Analytics.

Marshall Shorts Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom Analytics is now part of my default stack.

Derrick Reimer Derrick Reimer
Founder of SavvyCal

I’m deeply opposed to cookie banners. Using Fathom Analytics means I don't have to compromise my morals.

Ben Orenstein Ben Orenstein
Cofounder of Tuple

Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

Add our script

It’s a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Your dashboard will start showing you real-time data.

Pixel Cat

Frequently asked questions (and answers)

What happens if I go over my datapoint limit?

We don’t charge for occasional spikes or stop collecting stats on your account if you reach your plan limit early. We have a fair billing policy and let you know when it's time to upgrade (based on a 2-month rolling average of pageviews and events).

What does Fathom Analytics do with my data?

We make it easily accessible to you, and that’s it. We don’t mine your data, sell it, use it for retargeting, or have any interest in it other than keeping it available for you. We sell our software, not data.

How long does Fathom Analytics keep my data?

Forever. Our data retention policy for all customers on all plans is that we never delete your data. Unlike most other analytics companies who keep your data for 30 days to 5 years (i.e. not long at all), Fathom Analytics retains your data to view your dashboard forever. As long as you're a paying customer, your data is available to you forever.

Is Fathom Analytics free?

If you aren’t paying for the product, you are the product. Google Analytics is free, so the data you collect for them about your website visitors is the product. They’re an advertising company and make billions by knowing as much as possible about all of us. That’s why we charge a reasonable price for our software (we don’t have to or want to sell data).

Is there a better alternative to Google Analytics?

Of course, and you’re looking at it! Google Analytics is problematic on several fronts: they killed off their most popular product (UA) and are legally risky in several countries where Data Protection Authorities have found the use of Google Analytics to be legally risky. Whereas Fathom Analytics is a better alternative to Google Analytics—we're lightning fast, more accurate, and fully align with the GDPR and the ePrivacy directive.

Why is Fathom Analytics better than EU-only providers?

As per the GDPR (Schrems II ruling), “EU visitor data has to be processed in the EU on servers provided by an EU hosting provider or a hosting provider with an adequacy ruling”. This is exactly what we do for EU visitors. But that doesn’t mean visitor data from everywhere else should be processed in the EU, as that slows everything down. That’s why we intelligently route visitor data to multiple locations worldwide, not just the EU.

Is Fathom Analytics GDPR compliant?

Fathom Analytics is GDPR compliant by design. The fundamental goal of the GDPR regulation is to protect the privacy and personal data of people in the EU. With everything we do, we ask ourselves whether it poses any risk to our customers’ website visitors. We also have a lawful basis for the processing we do and we run privacy risk assessments and GDPR audits.

Have more questions? Learn more in our help centre or get in touch.

Pixel cat

Join thousands switching from Google Analytics

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo