Better Website Traffic Analytics: Fathom Analytics
Latest UTM/Referrer attribution improvements for event completionsFathom is a privacy-first and accurate website traffic analytics platform.
Our intuitive, clutter-free dashboard and accurate traffic data help you gather valuable insights to grow your business while respecting the privacy of your visitors.
Gain deeper insights into your website's traffic and performance today.
Quick setup Free 30-day trial No obligation
I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.
Ruben Gamez
Founder Signwell & Bidsketch
Setup in minutes
Fathom is easy to set up and works on any website. Simply add our lightweight script to your website and start collecting real-time data in minutes.
Our software works seamlessly with popular CMS like WordPress, Webflow, e-commerce platforms and all programming languages or frameworks.
Navigate with ease
Fathom is fast and simple to use. Our intuitive dashboard makes it easy for anyone to access and interpret their website traffic data, without the need for training or technical expertise.
Quickly see key metrics in your traffic report, like most popular content, traffic sources, average time spent, bounce rate, traffic trends and a lot more.
See more accurate data
Fathom has more accurate website traffic data. Typical traffic checker tools don't offer accurate traffic estimates as they capture visits from bots and crawlers or show you sampled data only.
Fathom filters out bots and crawlers, providing you with precise website traffic metrics that only include real human visitors.
Comply with privacy laws
Fathom gives you full legal compliance. Widely used Google Analytics are illegal and by using them you are risking legal issues.
Our platform is fully compliant with GDPR, CCPA, ePrivacy, and PECR regulations. All EU visitor traffic data is processed on European servers.
With Fathom, you can gather key metrics and insights without legal headaches.
Keep control over your data
Fathom gives you unrestricted, lifetime access to your data. Unlike Google Analytics or other traffic analysis tools that may restrict access or utilize your data for their purposes, Fathom ensures unrestricted access to your data at all times.
All collected traffic stats are stored indefinitely, and you can export them to perform further analysis or use them for reporting purposes.
Get quick support
Fathom puts customers first. Our dedicated support team is available to assist you with any questions or concerns you may have. Whether you need help setting up Fathom or interpreting your traffic data, we're here to help.
You can expect a prompt and friendly response from us within one business day. With Fathom, you'll never feel left in the dark when it comes to your website analytics.
to ensure you want to start paying for our software.
Different. In a good way.
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
Our software is something quite different. Our software protects your time and your visitors' digital privacy.
Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
Joel Gascoigne
CEO of Buffer
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie
Creative director of ConvertKit
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Evan You
Creator of Vue.js
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Caleb Porzio
Creator of Alpine.js
They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
Jessica Joyce
SEO Expert
Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.
Nathalie Lussier
Founder of AccessAlly.com
How Website Traffic Analytics Should Be
Tired of complex dashboards, inaccurate data and legal compliance headaches?
Unlike other analytics tools, Fathom delivers precise, real-time insights through an intuitive interface while safeguarding your visitors' privacy.
Quick setup Free 30-day trial No obligationSimple & user-friendly
We designed Fathom with user experience in mind to make it easier for you to improve your website and marketing efforts.
Setting up Fathom on your website is a breeze, with easy-to-follow instructions and hassle-free integration.
By keeping everything simple and easy to understand, Fathom ensures that anyone can effortlessly access and interpret their website data.
User-friendly dashboard lets you see valuable insights in no time, saving you precious resources so you can focus on your business goals.
Say goodbye to hours of digging through complex reports and hello to a streamlined analytics experience that supports your marketing.
Accurate
With accurate, real-time data coming in, you can quickly identify trends, monitor campaign performance, and adapt your marketing strategy on the go.
Gain a 360-degree view of your website traffic with Fathom's wide-range of website metrics, including:
- Visitor demographics (location, device, browser)
- Content performance (pageviews, unique visitors, time on page, bounce rate, traffic over time)
- User behavior & engagement metrics (events, goals, percentage of visitors that convert)
Fathom goes beyond surface-level analytics to help you see a complete picture of your online traffic. Whether it’s a page view, a click, a download, or a sale, you can measure conversion rates to know exactly what’s working and what’s not.
Full legal compliance
We created Fathom to be an ethical, privacy-focused alternative to mainstream traffic analytics tools that engage in data harvesting.
Fathom is fully compliant with GDPR, CCPA, ePrivacy, and PECR regulations.
By anonymizing IP addresses and other personally identifiable data, our analytics tool is designed from the ground up to respect visitor privacy while still providing you with the key metrics you need.
Fathom's cookieless analytics means you can get rid of intrusive cookie banners that clutter your site and harm user experience.
This all helps build trust with your audience and demonstrate your commitment to privacy.
Integrate with the tools and tech stack you already use
Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.
Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.
Trusted on 100,000+ websites and counting
Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Creator of Vue.js
Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
Jon Henshaw
Founder of Coywolf
Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.
Justin Jackson
Cofounder of Transistor
I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.
Marshall Shorts
Founder of Artfluential
Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
Derrick Reimer
Founder of SavvyCal
I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.
Ben Orenstein
Cofounder of Tuple
Getting started is simple and easy
Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.
Sign up for an account
Start with a 30-day free trial. Then pricing starts at $15/month.
Add our script
It’s a single line of code that works with every site, web app and CMS.
See your stats
Your dashboard will start showing you real-time data.
Frequently asked questions
How accurate is Fathom Analytics?
Fathom ensures the accuracy of its website traffic data through several methods.
First, Fathom automatically filters out bots, crawlers, and other non-human traffic, ensuring that your data reflects real human visitors.
Second, Fathom processes data instantly, so you can see it reflected in your stats immediately.
Third, Fathom does not use data sampling, which means all of your traffic data is collected and displayed, not just a representative sample.
Finally, by not tracking personal information, Fathom avoids the inaccuracies that can arise from users blocking or opting out of tracking due to privacy concerns.
Is Fathom Analytics free?
If you aren’t paying for the product, you are the product. Google Analytics is free, so the data you collect for them about your website visitors is the product. They’re an advertising company and make billions by knowing as much as possible about your website visitors. That's why we charge a reasonable price for our software (we don’t have to or want to sell data).
Is Fathom Analytics GDPR compliant?
Fathom Analytics is GDPR compliant by design. The fundamental goal of the GDPR regulation is to protect the privacy and personal data of people in the EU. With everything we do, we ask ourselves whether it poses any risk to our customers’ website visitors.
We also have a lawful basis for the processing we do and we run privacy risk assessments and GDPR audits.
Why is Fathom Analytics better than EU-only providers?
As per the GDPR (Schrems II ruling), “EU visitor data has to be processed in the EU on servers provided by an EU hosting provider or a hosting provider with an adequacy ruling”. This is exactly what we do for EU visitors. But that doesn’t mean visitor data from everywhere else should be processed in the EU, as that slows everything down. That’s why we intelligently route visitor data to multiple locations worldwide, not just the EU.
Is Fathom a better Google Analytics alternative?
Google Analytics is problematic on several fronts: they killed off their most popular product (UA) and are legally risky in several countries where Data Protection Authorities have found the use of Google Analytics to be legally risky. Whereas Fathom Analytics is a better alternative to Google Analytics—it's lightning fast, more accurate, and fully aligns with the GDPR and the ePrivacy directive.
For how long can I access my analytics data?
Forever. Our data retention policy for all customers on all plans is that we never delete your data. Unlike other analytics companies(eg. Google Analytics, Adobe Analytics), who keep your data for 30 days to 5 years (i.e. not long at all), Fathom Analytics retains your data to view your dashboard forever. As long as you're a paying customer, your data is available to you forever.
Can I export my website traffic data from Fathom for further analysis or reporting?
Yes, you can easily export your data from Fathom Analytics at any time. With just one click, you can download your data in a CSV file format. This allows you to perform further analysis, create custom reports, or integrate the data with other tools as needed.
Can I use Fathom Analytics alongside other analytics tools?
Yes, you can use Fathom Analytics alongside other analytics tools like Google Analytics. If you want to test Fathom before fully committing to it, you can add the Fathom script alongside your existing analytics tool tracking code. This will not cause any conflicts or break your existing setup.
Can I see competitor website traffic with Fathom?
No. Fathom is a website traffic analytics tool used on the website you have access to, not a tool for a competitive analysis, therefore, you can't see things like competitor traffic sources and other metrics.
Mighty Website Traffic Analytics: Make the Switch
Fathom Analytics offers accurate, easy to use analytics tailored for websites like yours. Set it up in minutes and start making data-driven decisions today!
Start a 30-day, unlimited free trial to see how simple analytics can be.
Check out our full-featured, live demo to see how our software works.