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Webflow analytics that are simple & privacy-first

Latest Introducing: traffic sources

Gather valuable visitor traffic data and optimize your Webflow website with privacy-friendly Webflow analytics. Enjoy real-time insights, customizable event tracking, and lifetime data access without compromising user privacy.

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The simple, privacy-first alternative to Google Analytics

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer
Join thousands of companies already using Fathom Analytics
Mclaren Automative
Huberman Lab
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Setup in minutes

Integrate Fathom with your Webflow site within a few clicks. Simply add a single line of code to your Webflow settings and start collecting real-time analytics data in no time. Enjoy hassle-free setup without the need for technical expertise.

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Navigate with ease

Access and interpret your Webflow analytics traffic data easily with Fathom's intuitive dashboard. Whether you're a beginner or an expert, our user-friendly interface simplifies the analytics process, giving you key metrics at a glance.

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See accurate data

Get precise traffic metrics that exclude bots and spam. Fathom provides real-time, accurate data about your human visitors, ensuring you have valuable insights to make informed decisions for your Webflow site.

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Comply with privacy laws

Unlike Google Analytics, Fathom gives you complete compliance with GDPR, CCPA, ePrivacy, and PECR regulations, allowing you to gather actionable insights without compromising visitor privacy or facing legal challenges.

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Get rid of cookie banners

Enhance user experience on your Webflow site by eliminating intrusive cookie banners. Fathom's privacy-friendly analytics respects privacy while providing all the necessary data, keeping your site fast and clutter-free.

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Be in control of your data

Maintain full control over your analytics data. Fathom ensures unrestricted, lifetime access to your data, with easy export options for further analysis or reporting, even if you decide to move away from Webflow to another platform.

Different. In a good way.

For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.

Our software is something quite different. Our software protects your time and your visitors' digital privacy.

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What Makes Fathom Great Webflow Analytics?

Tailored for Webflow

Fathom Analytics is designed with simplicity in mind, making it the perfect choice for Webflow users. Our analytics dashboard tool offers clear, visual representations of your data, allowing you to quickly understand key metrics such as bounce rate, user behavior, and gain insights from event tracking.

Whether you are a non-technical person or a business user, our analytics tools provide detailed insights about visitors, helping you make data-driven decisions with ease. With Fathom, you can focus on creating content and optimizing your Webflow site, while we handle the complexities of analytics.

Superior to Google Analytics

Fathom offers a more streamlined and user-friendly alternative to Google Analytics 4. Our platform eliminates the complexity and clutter of traditional analytics tools, focusing on delivering the most important metrics in an easy-to-understand format.

Unlike Google Analytics, Fathom is committed to user privacy, ensuring that your analytics are both powerful and ethical. This makes Fathom a superior choice for businesses looking to gain meaningful insights without compromising on privacy.

Privacy-first and future-proof

Fathom takes a privacy-first approach to analytics, ensuring complete compliance with GDPR, CCPA, and other privacy regulations. Our cookieless tracking method means you don’t need to bother visitors with intrusive cookie banners, enhancing user experience while maintaining high ethical standards.

Additionally, Fathom is built to be future-proof, adapting to new privacy laws and changes in the digital marketing landscape. This commitment to user privacy and data protection sets Fathom apart from traditional analytics tools, making it a reliable choice for the long term.

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer

I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie Charli Marie
Creative director of ConvertKit

I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.

Ruben Gamez Ruben Gamez
Founder Signwell & Bidsketch

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio Caleb Porzio
Creator of Alpine.js

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

Jessica Joyce Jessica Joyce
SEO Expert

Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.

Nathalie Lussier Nathalie Lussier
Founder of
All the features you need in your analytics software

Our featuresHow Fathom works

Webflow analytics without compromise

Customizable event tracking

Easily track custom events to gain detailed user behavior insights and improve conversion goals on your Webflow site.

Automated email reports

Send email reports on traffic sources, user behavior, and conversion rates so that you can keep track of your metrics without logging in.

Fast, lightweight performance

Fathom's lightweight tracking script ensures your Webflow site remains fast and responsive, even during high traffic periods.

Friendly support

Benefit from our responsive support team, ready to assist you with any questions or issues you may encounter.

Campaigns & newsletters

Monitor the performance of your email marketing campaigns and Google Ads with UTM tracking.

Keep your data forever

Enjoy lifetime access to your analytics data, allowing for long-term analysis and trend identification without any restrictions.

Ready for any traffic spikes

Robust infrastructure to handle traffic spikes and internal traffic, ensuring accurate data collection without performance issues.

Perfect for agencies

Work with your team or share insights with clients by creating password-protected or public dashboards.

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Integrate with Webflow or other tech stacks you already use

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like Webflow or WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.

Trusted on 100,000+ websites and counting

Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.

Mclaren Automative IBM Bosch GitHub Laravel New York Times HashiCorp Huberman Lab Tuple Tailwind CSS Aston Villa Football Club Bootstrap

Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.

Evan You Evan You
Creator of Vue.js

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.

Jon Henshaw Jon Henshaw
Founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.

Justin Jackson Justin Jackson
Cofounder of Transistor

I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.

Marshall Shorts Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

Derrick Reimer Derrick Reimer
Founder of SavvyCal

I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.

Ben Orenstein Ben Orenstein
Cofounder of Tuple

Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

Add our script

It’s a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Your dashboard will start showing you real-time data.

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Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.

Frequently asked questions

How easy is it to integrate Fathom with my Webflow website?

Integrating Fathom Analytics with your Webflow site is simple. Add the Fathom tracking code to your Webflow'stag, and you’ll start receiving visitor data immediately. The entire process is designed to be user-friendly, requiring no advanced technical skills, making it an ideal solution for anyone.

What kind of data can I track with Fathom on Webflow?

With Fathom Analytics, you can track a wide range of data on your Webflow site, including metrics such as bounce rate, conversion rate, average time on site, and insights into user behavior. Additionally, Fathom supports custom events like button clicks or form submissions, allowing you to gain a deeper understanding of specific user actions and interactions on your site.

Is Fathom Analytics compliant with GDPR and other privacy regulations?

Yes, Fathom Analytics is fully compliant with GDPR, CCPA, and other privacy regulations. We prioritize user privacy by employing a cookieless tracking method, ensuring that you can collect valuable visitor data without infringing on user privacy or needing intrusive cookie banners. This makes Fathom a responsible choice for your Webflow analytics needs.

Can I use Fathom Analytics alongside other analytics tools?

Yes, you can use Fathom Analytics alongside other analytics tools. Fathom is designed to be flexible and can run alongside analytics tools like Google Analytics 4. Once you are ready to completely switch to Fathom, you can preserve your Google Analytics data by importing it all to Fathom with our Google Analytics importer.

What are the benefits of using Fathom Analytics over Google Analytics for Webflow?

Fathom offers several advantages over Google Analytics for Webflow users. Unlike Google Analytics, Fathom provides a simplified and clean interface, focusing on the most important metrics without overwhelming you with unnecessary data. Moreover, Fathom is designed with privacy in mind, ensuring GDPR compliance without compromising on the quality of insights. Additionally, Fathom’s tracking script is lightweight, ensuring your site remains fast and efficient.

For how long can I access my Webflow analytics data on Fathom?

Fathom Analytics provides lifetime access to your Webflow analytics data from the moment you add Fathom to your Webflow website. You can easily retrieve and review historical data at any time, ensuring that you have plenty of time to analyze trends and make informed decisions based on long-term insights. Even if you decide to move away from Webflow to a new platform, your analytics data will remain safe with us. Even if you close your Webflow account, you'll still have access to your analytics from it in Fathom.

Can I export my website traffic data from Fathom for further analysis or reporting?

Yes, Fathom allows you to export your website traffic data for further analysis or reporting. You can easily export data to CSV format, making it convenient to share insights with your team or integrate with other tools. This feature ensures that you have complete control over your data for comprehensive visitor data analysis.

Does Fathom Analytics offer a free trial?

Yes, we offer a 30-day free trial so you can experience our Webflow analytics without any obligation.

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Better Webflow analytics: Choose Fathom

Fathom gives you powerful Webflow analytics for your website. Enjoy real-time analytics, easy Webflow integration, and lifetime data access.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo