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GDPR compliant analytics for privacy-first web

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Fathom provides a privacy-first, GDPR-compliant analytics solution that ensures the protection of user data, full legal compliance, and effortless integration. Safeguard your business and your customers' privacy now.

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The simple, privacy-first alternative to Google Analytics

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.

Justin Jackson Justin Jackson
Cofounder of Transistor
Join thousands of companies already using Fathom Analytics
Mclaren Automative
Huberman Lab
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Get full GDPR compliance

Fathom Analytics is built from the ground up to comply with GDPR, ensuring that your analytics practices align with the strictest privacy regulations. Avoid legal issues and show your commitment to data protection with our comprehensive compliance features.

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Ensure data minimization

Reduce risk by collecting only the essential data. Fathom focuses on data minimization, ensuring that you gather only the necessary information for your analytics needs, which aligns perfectly with GDPR principles, helping you maintain compliance effortlessly.

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Protect user privacy

Fathom prioritizes user privacy and eliminates invasive profiling by pseudo-anonymizing IP addresses and cookieless tracking. This approach complies with GDPR and builds trust with your audience by respecting their digital privacy.

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Benefit from EU isolation

With our EU Isolation feature, all data from EU visitors is processed on servers within the EU, ensuring that no personal data leaves the region. This added layer of security helps you comply with the Schrems II ruling ensuring your data is handled in accordance with stringent EU data protection laws.

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Store & retain data securely

Our strict data retention policies ensure your data is securely stored and accessible. Fathom's compliance with GDPR and other privacy laws guarantees that data is not only protected but also retained appropriately, allowing you to manage user information responsibly and securely.

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Simplify compliance audits

Our comprehensive Data Processing Agreement (DPA) and easy-to-follow privacy assessments make it straightforward for your business to maintain compliance. This simplifies any GDPR-related audits and makes your legal team well prepared.

Different. In a good way.

For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.

Our software is something quite different. Our software protects your time and your visitors' digital privacy.

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Why choose GDPR compliant analytics by Fathom?

In today's digital landscape, compliance with GDPR and other privacy laws is not optional—it's essential. Unlike popular analytics providers, Fathom Analytics is designed to provide a robust, privacy-first analytics that ensures full compliance while offering powerful insights into your website's performance.

Privacy-first approach

Fathom analytics tool does not use invasive tracking techniques or cookies, meaning you can provide a seamless user experience without disruptive cookie banners. By pseudo-anonymizing IP addresses and minimizing data collection, we protect user privacy while still delivering the insights you need to make informed decisions.

This means you can use Fathom without worrying about violating GDPR, making harnessing your website's data both powerful and legally sound.

Simplified compliance management

Fathom Analytics is designed to simplify your GDPR compliance efforts. Our platform ensures that all data processing activities have a lawful basis, and we conduct privacy risk assessments when significant changes are made. By providing data processing agreements and encouraging Legitimate Interest Assessments, Fathom helps you meet your compliance obligations and demonstrate your commitment to privacy.

This makes Fathom a robust solution for businesses seeking to maintain the highest standards of data protection.

EU Isolation for enhanced compliance

In response to the Schrems II ruling, we invented EU isolation and enabled it by default for all Fathom customers. This feature guarantees all data from EU visitors is processed on EU servers, eliminating the risk of data transfer to non-compliant jurisdictions.

By intelligent routing EU traffic through European servers, we safeguard user data from US surveillance laws like FISA and EO12333. This not only simplifies compliance but also provides added security for your users' data.

Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne Joel Gascoigne
CEO of Buffer

I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie Charli Marie
Creative director of ConvertKit

I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.

Ruben Gamez Ruben Gamez
Founder Signwell & Bidsketch

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio Caleb Porzio
Creator of Alpine.js

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

Jessica Joyce Jessica Joyce
SEO Expert

Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.

Nathalie Lussier Nathalie Lussier
Founder of
All the features you need in your analytics software

Our featuresHow Fathom works

GDPR compliance without compromise

Simple to use

Intuitive, single-page dashboard provides key metrics and can be used by anyone without technical knowledge.

Real-time metrics

See real-time, key analytics metrics like page views, bounce rate, and conversion rates, ensuring you can react quickly to trends and changes.

Custom event tracking

Set up events to track specific user actions, such as form submissions or button clicks, and measure their impact on your goals.

UTM campaigns

Use UTM parameters to track the effectiveness of your marketing campaigns, helping you optimize your strategies.

Easy data export

Easily export your analytics data for further analysis or reporting purposes, ensuring you have complete control over your information.

Google Analytics Importer

Transition smoothly from Google Analytics by importing historical GA data, ensuring no loss of valuable insights.

Get direct support

Expect quick, helpful responses within one business day from our dedicated support team, ensuring you have the help you need.

Email reports

Receive regular email reports summarizing your website's key metrics, keeping you informed without needing to log in.

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Integrate with the tools and tech stack you already use

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.

Trusted on 100,000+ websites and counting

Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.

Mclaren Automative IBM Bosch GitHub Laravel New York Times HashiCorp Huberman Lab Tuple Tailwind CSS Aston Villa Football Club Bootstrap

Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.

Evan You Evan You
Creator of Vue.js

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.

Jon Henshaw Jon Henshaw
Founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.

Justin Jackson Justin Jackson
Cofounder of Transistor

I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.

Marshall Shorts Marshall Shorts
Founder of Artfluential

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

Derrick Reimer Derrick Reimer
Founder of SavvyCal

I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.

Ben Orenstein Ben Orenstein
Cofounder of Tuple

Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

Add our script

It’s a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Your dashboard will start showing you real-time data.

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Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.

Frequently asked questions

How does Fathom Analytics ensure GDPR compliance?

Fathom ensures full GDPR compliance by prioritizing user privacy and data protection. Our platform is designed with data minimization principles, collecting only the essential data needed for analysis and pseudo-anonymizing internet protocol addresses. By processing all EU data on EU servers, we guarantee no personal data leaves the EU, maintaining strict adherence to GDPR requirements. We have a lawful basis for all data processing activities and run privacy risk assessments whenever significant changes are made. Additionally, we offer a data processing agreement in line with Article 28(3) GDPR and encourage our customers to conduct a Legitimate Interest Assessment. This comprehensive approach makes Fathom a privacy-friendly alternative to traditional analytics services like Google Analytics.

How does Fathom handle data retention and deletion?

Fathom offers flexible data retention policies to meet your compliance needs. We retain anonymized data for as long as you are a customer, allowing you to access historical data without compromising privacy. Additionally, we use secure hashing techniques to protect stored data and provide tools to delete user data upon request, ensuring compliance with GDPR's right to be forgotten.

Can Fathom help with tracking consent for analytics purposes?

Yes, Fathom simplifies the process of obtaining and managing user consent. By using cookieless tracking and anonymizing IP addresses, we reduce the need for intrusive cookie consent banners. Our platform ensures that all data collection practices are transparent and compliant with GDPR, making it easier for businesses to maintain user trust and comply with consent requirements.

What makes Fathom a better choice for GDPR compliance compared to Google Analytics 4?

Fathom offers several advantages over Google Analytics, especially concerning GDPR compliance. Google Analytics has faced legal challenges in several EU countries due to data transfer issues and privacy concerns. Fathom processes all EU data within the EU and avoids using cookies or other online identifiers that could compromise user privacy. Our platform is a simple analytics solution that adheres to strict European regulations, providing peace of mind for businesses seeking a GDPR-compliant analytics service.

What measures does Fathom take to protect visitors' privacy?

Fathom employs a range of tools and techniques to protect user privacy, including pseudo-anonymizing IP addresses and avoiding the use of identifiable online identifiers. Our platform does not use cookie identifiers, eliminating the need for cookie consent banners. We also implement server-side tracking and use encryption to protect data both in transit and at rest, providing robust data security for all our users.

Is Fathom Analytics free?

No, Fathom is not free. We believe that if you aren't paying for the product, you are the product. Unlike Google Analytics, which is free but collects and monetizes user data, Fathom operates on a subscription-based model. By charging a fair price for our service, we can focus on providing a privacy-focused, transparent, and reliable analytics solution without the need to sell or exploit user data. We offer a 30-day free trial so you can experience the benefits of our GDPR compliant analytics tool firsthand.

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GDPR compliance made easy: Choose Fathom Analytics

Fathom gives you full legal adherence, minimizes data collection, and keeps your website visitor data secure—allowing you to focus on insights without the legal headaches.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

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