Fathom UTM Generator

This tool allows you to easily add campaign parameters to URLs so you can view them in Fathom Analytics. Learn more about what UTMs are and how they are useful in Fathom.

Website URL (required)

The full URL of the page where traffic is being sent. Don't forget to include https://

Campaign name (required)

Used for identifying a specific campaign. Examples: promo code, sunday dispatches, jacks hype

Campaign source (required)

The source of the campaign such as a search engine, newsletter name, or referrer. Examples: google, twitter

Campaign medium

Describes the type of the link to your website. Examples: email, banner, textlink

Campaign content

Used for A/B testing and content-targeted ads. Examples: logolink or textlink

Campaign term

Used for paid search. Used to note the keywords for this campaign. Examples: running+shoes, privacy+analytics