Simple website analytics
You shouldn't need a course to find out which pages people read on your website.
Fathom puts the numbers you use most in one dashboard. It's designed to help you answer a question, make a decision, and get back to running your website.
Start with the questions you actually have
Imagine you've just published an article and sent it to your mailing list. You want to know whether people visited, what else they read, and whether any of them signed up.
That's a useful analytics task. You don't need dozens of reports to do it. In Fathom, you can look at:
- Traffic over time. See visitors and pageviews for a date range, and compare periods to understand what's changed.
- Popular pages. Find the content people are reading, including pages that keep attracting an audience long after you publish them.
- Referrers and campaigns. See where traffic comes from. Campaign tags help distinguish the links you share in newsletters, ads, and other places.
- Devices, browsers, and countries. Understand the broad context in which people use your website.
- Events. Measure the actions you choose to track, such as a signup, purchase, or link click.
The dashboard guide explains the metrics and controls. You can also explore them directly in the live demo.
Look closer without starting over
An overall traffic number is a starting point. The next question might be why it changed.
Use filters to narrow the dashboard to a page, referrer, country, or another supported dimension. You can move from an overview to a more specific question without building a new report each time.
For example, filter to an article to see where its readers came from. Or look at a campaign to understand which pages its visitors reached. The goal is to make exploration easy, without turning every question into a configuration project.
Track what matters to your website
Pageviews tell you that someone visited. Events help you understand whether they took an action that matters to you.
You choose what to measure and add the appropriate tracking. Our event guides cover common tasks, including form submissions and outbound links. Events aren't automatically configured for every button or form on your site.
And when you just want a regular update, email reports bring a summary to your inbox. You don't have to remember to open the dashboard every day.
A small setup, too
Add your website to Fathom, install the tracking script, and check that visits appear. There are integration guides for common platforms and a standard embed code for other websites.
You can run Fathom alongside your existing analytics while you try it. Don't expect two tools to produce identical totals: they can define visits differently and handle filtering and blocked requests differently.
Simple doesn't mean tracking everything
Fathom is built to show you how your website is doing, rather than identify the people using it. You won't find a history attached to a named visitor or a profile of their activity across other websites.
That is a deliberate choice. If useful website metrics are what you need, a focused dashboard can be enough. If you need individual customer journeys or specialist advertising analysis, those are different requirements worth evaluating separately.
Try the dashboard for yourself
Explore the dashboard with real data, or try Fathom on your own website with a 7-day free trial. See our pricing and plans.