Privacy-focused website analytics
You can learn which pages are useful without knowing the identity of everyone who reads them. That's the idea behind Fathom.
Our analytics help you understand your website as a whole. We don't build advertising profiles or follow visitors from one unrelated website to another.
Collect what you need to answer the question
If you want to know whether an article is finding an audience, its traffic and referrers can tell you a lot. You don't need a reader's name, email address, or browsing history.
This is a useful starting point when choosing any analytics tool: what do you need to learn, and how much information does answering that question actually require?
Fathom focuses on website metrics such as pageviews, referrers, campaigns, and the events you choose to measure. It leaves out the individual profiles that would turn your analytics into a record of someone's identity.
How we count visits
Cookieless analytics still involves processing a request. Saying that we never receive an IP address would be misleading.
Fathom uses request information to create a temporary, site-specific signature for counting unique visitors. Its daily rotation and site-specific design prevent it from becoming a lasting identifier across websites. Raw IP addresses aren't stored alongside browsing activity in customer analytics; security processing is a separate matter.
Our data journey explains what happens to a request, including the hashing process and security handling. It's there so you can understand the implementation, rather than take a privacy slogan on trust.
Cookies and the rest of your website
Fathom doesn't use analytics cookies. Our compliance information explains our approach to analytics without a consent banner for Fathom.
That doesn't make every other tool on your website cookieless. Advertising pixels, embedded services, and other scripts need their own assessment. Your privacy notice should describe what your website actually does.
Also take care with what you send to analytics. Avoid putting names, email addresses, or other personal information in URLs, campaign tags, or event names.
We sell software
You pay us to provide analytics. We don't sell your analytics data to advertisers or operate an advertising network that needs visitor profiles.
That business model matters to us. It lets us build around the people using Fathom and the people visiting their websites, without needing to collect more personal information to make the product worthwhile.
Make an informed privacy decision
For a business evaluating Fathom, the details matter: how data is processed, where it goes, and the terms under which we handle it.
Read our compliance documentation and data isolation explanation. If your organization has specific requirements, ask us about them.
Privacy doesn't mean perfect measurement
A browser or extension can still block an analytics request. So can a connection problem. No website analytics tool should promise to record every visit.
Fathom's purpose is to give you useful information while respecting visitors. It isn't a promise to defeat every privacy setting.
See if Fathom is right for you
Explore the dashboard with real data, or try Fathom on your own website with a 7-day free trial. See our pricing and plans.