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If you manage a high-traffic website or web application, don’t choose the wrong website analytics platform

Our software can scale indefinitely, runs on serverless infrastructure, and uses an enterprise-grade database solution.

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We scale infinitely, so if you get slammed with even more traffic, we’ll keep collecting stats and keep your dashboard loading quickly.

We run on serverless infrastructure, meaning we’re not scrambling around to add more servers to handle traffic bursts.

Our database technology is fast, reliable and trusted by companies like Intel, Sony, Dell and Uber to handle vast amounts of data at incredible speed.

We don’t guess on the law. We’ve hired the world’s leading privacy-law experts to review and vet our compliance with GDPR, PECR, CCPA, and more.

Fathom Analytics infrastructure

Governments, banks, and household names choose Fathom Analytics because they trust our highly available, serverless infrastructure.

If you also care about the uptime and reliability of your website analytics, then you should choose Fathom Analytics.

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Website visitors

Your website visitors are served a small, fast-loading javascript file from one of our global entry points. Our script will never slow down your site (and is better for SEO than Google Analytics). Shortly after, their pageview is sent to us.


When a request (pageview or event) arrives at our door, it passes through multiple firewalls that check for spam & DDoS attacks, keeping your website analytics safe. We’ve invested heavily in protecting our systems and the integrity of your data.


Once the request passes through the firewall, it briefly hits our infinitely scaling Lambda layer before it’s placed into a queue. Lambda automatically scales up & down to handle the pageviews you send us and is kept secure by the Amazon Web Services (AWS) team.


We use SQS, which can hold an infinite amount of requests. It’s Multi-AZ, meaning data is backed up across multiple areas of the country to ensure we don’t lose any data. We also utilize SQS FIFO (first in, first out), which means that your pageviews are guaranteed to be processed in the order that they came in.

Background workers

Our cluster of workers then rapidly works to process all of the requests from SQS, putting them into our highly available SingleStore database.


We use the best database software in the business. It’s highly available (spread out across multiple servers) and can be scaled to handle many trillions of pageviews with ease.

Choose the most reliable and cost-effective Google Analytics alternative

Google Analytics charges $150,000/year for their product when you reach 10 million monthly pageviews. Comparatively, Fathom Analytics charge $200/month for 10 million pageviews.

Start a free trialView our pricing

We also never turn off your analytics if you exceed your datapoint limit. Instead, we’ll reach out to let you know a more appropriate plan based on your average datapoints per month.
Trusted by companies who value reliability and scale
Mclaren Automative IBM HashiCorp GitHub New York Times Laravel
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Switch to a better Google Analytics alternative

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

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Check out our full-featured, live demo to see how our software works.

Live demo