Above Board, the official Fathom Analytics podcast - page 2
A podcast exploring running an independent + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics.
Published every month (or so), listen in on lively debates about growth, customers, software, and how they’re working to keep their business in line with their values.
Or grab our RSS feed.
Consultants for Startups
Jack and Paul dive into SaaS companies hiring consultants.
Listen to the episode · Aug 28, 2023Justin Jackson and Paul Jarvis chat about starting and maintaining a SaaS
Old friends Justin and Paul catch up for the first time in years and catch each other up on the state of Transistor and Fathom. They cover lots of lessons for new and veteran entrepreneurs, spanning their decades of experience in the world of indie software: cofounders, markets, surfing, experience, product moats, free time, the importance of putting things out there, and so much more.
Listen to the episode · Jul 31, 2023Is a lot of startup advice incorrect?
Maybe it’s not even that advice is “incorrect”, maybe it’s just that it’s simplified to the point of being uselessly reductive.'
Listen to the episode · Jul 17, 2023What does retirement look like for a SaaS founder?
Can we retire? Do we want to retire? Can we adjust our work now (pre-retirement) to get the most out of life while we’re still young (ish)? Jack and Paul dive into what retirement looks like both for each of them, but also what their retirement from Fathom could look like too.
Listen to the episode · Jul 1, 2023What’s important when everything’s important in your company?
Jack and Paul get into a discussion about what happens when the company you started begins to do well, and you have to prioritize things that all seem equally important, and all seem like they need to get done at the same time. While they may not have any answers here, they do discuss what’s worked (and not worked) as far as Fathom Analytics is concerned.'
Listen to the episode · Jun 26, 2023No more branches, ever!
Jack and Paul discuss changes to how Fathom Analytics develops features, moving from long-lived branches to continuous development. Why did we start doing this? What are the benefits? And most importantly, what could go wrong?
Listen to the episode · Jun 7, 2023How our SaaS company approaches marketing and promotion
In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.
Listen to the episode · May 28, 2023The saga of building our Google Analytics Importer
Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.
Listen to the episode · May 22, 2023Ruben Gamez on marketing, long-term success and making the right decisions
You don’t need to have a huge audience or social following to start and build a successful and sustainable business. People have started companies this way for centuries.
Listen to the episode · Apr 24, 2023How to build a multi-million dollar SaaS without funding (an interview with Rob Walling)
Jack and Rob Walling get into the nitty gritty of running a SaaS company with an honest and transparent conversation, based around Rob’s new book: The SaaS Playbook.
Listen to the episode · Apr 10, 2023