Above Board, the official Fathom Analytics podcast - page 2

A podcast exploring running an independent + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics.

Published every two weeks (or so), listen in on lively debates about growth, customers, software, and how they’re working to keep their business in line with their values.

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The Above Board podcast from Fathom Analytics

No more branches, ever!

Jack and Paul discuss changes to how Fathom Analytics develops features, moving from long-lived branches to continuous development. Why did we start doing this? What are the benefits? And most importantly, what could go wrong?

Listen to the episode · Jun 7, 2023

How our SaaS company approaches marketing and promotion

In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.

Listen to the episode · May 28, 2023

The saga of building our Google Analytics Importer

Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.

Listen to the episode · May 22, 2023

Ruben Gamez on marketing, long-term success and making the right decisions

You don’t need to have a huge audience or social following to start and build a successful and sustainable business. People have started companies this way for centuries.

Listen to the episode · Apr 24, 2023

How to build a multi-million dollar SaaS without funding (an interview with Rob Walling)

Jack and Rob Walling get into the nitty gritty of running a SaaS company with an honest and transparent conversation, based around Rob’s new book: The SaaS Playbook.

Listen to the episode · Apr 10, 2023

Silicon Valley Bank and bootstrapped companies

In this episode, Jack and Paul chat about what happened with SVB, if they feel that more banks are going to fail, how it affected and could affect indie or bootstrapped companies, and how they’d (this is not legal advice, just opinions loosely held) fix things if they were in charge.

Listen to the episode · Mar 27, 2023

Matt Wensing on Product Market Fit, raising money and enterprise sales in SaaS

Our guest today was Matt Wensing, the founder of Summit.

Listen to the episode · Mar 13, 2023

Can makers become managers?

Jack and Paul discuss changes at Fathom Analytics. What used to work in the past in terms of workflows and specs is no longer working and actively blocking them from moving forward as quickly as they’d like. So, they sat down, formulated a plan, and shared it on this episode.

Listen to the episode · Feb 27, 2023

Are programmers going to be replaced by OpenAI?

In today’s episode Paul and Jack get into using AI to help write code for software. Is it useful? Is it accurate? Can it be used to write entire applications? And most important of all, will OpenAI tools like Github’s CoPilot eventually replace developers and take their jobs?

Listen to the episode · Feb 13, 2023

Jack and Paul answer your questions (Pt. 2)

Listeners and customers sent in their questions for us to answer, and we did just that! Questions about burnout, Google Analytics importer, our new hires, and more.

Listen to the episode · Jan 30, 2023
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