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Our commitment to helping this planet

Our commitment to helping this planet

Phrases like “save the planet” or “save the environment” don’t technically make much sense. The planet and the environment were here long before us, and will continue to be here long after us in some form, regardless of what we do or how we shape it. The earth itself doesn’t need to be saved. What we really mean by such statements is that we want to save ourselves and keep the environment tolerable (and even suitable) for us to live in.

We are not separate from nature, regardless of how we’ve built our society or sometimes think our lives are disconnected from the planet. We don’t live outside this system. Every living thing that exists on earth is part of nature, using air, water and resources – including us humans.

As a species, we are now so powerful that nature is an expression of our own consciousness, our wants and our whims. When we do wrong by nature, it suffers, and then we suffer in the long term—when there’s no clean air to breath, clean water to drink or safe food to eat.

This isn’t to say that we cannot and should not use any “natural resources”. Life in nature takes when it needs and only what it needs, and does so in a perfect symphony with all other life around it. Nature creates no negative waste, since any waste it produces is used as substance for other life, creating a circle. Humanity is currently existing out of sync with this circle and has built a straight line – where elements are taken, used, and discarded as waste that is not useful to any organism or to nature as a whole.

What sets our species apart from others is our ingenious problem-solving abilities and penchant towards creating and using tools. We can live better with less if we make things more efficiently, build them to last longer, and create in such a way that it positively affects all other life. We have technologies, products and ideas right now to help us—humans are nothing if not incredibly resourceful. We’re a cunning species that has evolved to the top of the food chain with our ability to think creatively and develop tools for survival. And this is now a matter of survival for us and for many other species we share this planet with (who are going extinct at alarming rates). We must harness our inherent abilities to build tools and processes that positively affect all of nature. And we can do it if we slow down, become wiser with our use of resources, and are more far-sighted with every choice we make.

Every government, company, community and individual has the power to change things, right now, without delay, through action. We can vote not just for elected officials, but also with our wallets and our consumption for products and companies that are aligned with making things better. Saving ourselves on this planet for us does not have to mean huge sacrifice, just better/smarter choices that focus on long-term benefits. We need to optimize for tomorrow instead of simply for what’s easiest today.

We know that changes need to be made, and we need to apply this awareness to do something. Thoughts and prayers are not enough. We can get involved and use each of our unique and individual abilities to spark this change. We can use our intellect and wisdom as a globally unifying force to create positive changes.

To this end, Fathom Analytics has pledged 2% of our ongoing, gross revenue to environmental endeavours.

  1. 1% of our gross revenue is funding next-generation carbon removal technologies in partnership with Stripe.
  2. 1% of our gross revenue is being donated to the Rainforest Trust. We believe that protecting wild land in the first place is the easiest way to protect the fabric of this planet and the people and animals who currently inhabit it.

We urge you, as people, businesses, etc., to join us in this fight and take similar actions.