# Fathom Analytics

> Fathom Analytics is a simple, privacy-focused website analytics tool. It's a Google Analytics alternative that doesn't compromise visitor privacy.

## Help Documentation

### Getting Started

- [Ad and email campaigns (UTMs)](https://usefathom.com/docs/start/utms): Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns.
- [Create a Fathom account](https://usefathom.com/docs/start/create): Fathom Analytics is a hosted website analytics software tool.
- [Dashboard explained](https://usefathom.com/docs/start/dashboard): First, let's start with what Fathom Analytics is: simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report.
- [Do I need to sign the DPA?](https://usefathom.com/docs/start/dpa): We can’t offer legal advice, but we can talk about the purpose of our DPA. 
- [How do free trials work?](https://usefathom.com/docs/start/trials): When you sign up for an account with Fathom Analytics, you get a 30-day free trial.
- [Our sample privacy policy](https://usefathom.com/docs/start/policy): Since our software is privacy-first website analytics, there’s typically less to do on your end because we collect such a minimal amount of data from visitors.
- [How Fathom measures your analytics](https://usefathom.com/docs/start/measurement): A complete guide to how every metric on your Fathom dashboard is calculated, how attribution works, and what the numbers mean.
- [Script installation](https://usefathom.com/docs/start/install): To start collecting data from your website, you need to install our script in the header of your site’s code.
- [Using keyboard shortcuts](https://usefathom.com/docs/start/shortcuts): Fathom Analytics has keyboard shortcuts for navigating your dashboard quickly.

### Script & Installation

- [Add the embed script](https://usefathom.com/docs/script/embed): To start using Fathom Analytics, you simply have to add a single line of code to the head section of your website
- [Advanced embed script settings](https://usefathom.com/docs/script/script-advanced): These are the advanced options we offer with our embed script.
- [EU isolation](https://usefathom.com/docs/script/eu-isolation): If you want to use EU isolation, congratulations; as a Fathom customer, you’re already using it, and it’s enabled by default!
- [Exclude your own visits](https://usefathom.com/docs/script/exclude-visits): There are two ways to block your visits from showing up in your analytics with Fathom.
- [Google Tag Manager](https://usefathom.com/docs/script/gtm): We don’t recommend using GTM because it still allows Google to have a presence on your website.
- [Local/test environments](https://usefathom.com/docs/script/local): If you are using a local testing or staging environment, there are several ways to ensure Fathom isn’t collecting data from these places.
- [Multiple site IDs with one website](https://usefathom.com/docs/script/multiple-site-ids-one-website): Sending visit data to multiple dashboards from one website
- [Site firewall settings](https://usefathom.com/docs/script/firewall): Block pages, allow domains, block IPs and block countries from the firewall settings on your site.

### Events & Conversions

- [Creating and using events](https://usefathom.com/docs/events/overview): Events (or goals) in Fathom are things you want to collect data about, which aren’t just page views.
- [Track 404/error pages](https://usefathom.com/docs/events/404-page-tracking): Track 404/error pages
- [Track ecommerce conversions](https://usefathom.com/docs/events/ecommerce-conversions): Track ecommerce conversions
- [Track external link clicks](https://usefathom.com/docs/events/external-clicks): Track external link clicks
- [Track form submissions](https://usefathom.com/docs/events/form-submission-tracking): Track form submissions
- [Track link clicks](https://usefathom.com/docs/events/link-clicks): Track link clicks
- [Track page load conversions](https://usefathom.com/docs/events/page-load-conversions): Track page load conversions

### Features

- [All sites view](https://usefathom.com/docs/features/all-sites): When you click on your site name from the dashboard, you’ll see an ‘All sites’ item at the very top of the dropdown.
- [API](https://usefathom.com/docs/features/api): The Fathom Analytics API allows you to take complete control of your Fathom account.
- [Bot detection](https://usefathom.com/docs/features/bot-detection): How Fathom detects and blocks bot traffic to keep your analytics accurate.
- [Email reports](https://usefathom.com/docs/features/email-reports): Email reports are a time-saving way to get a snapshot of your analytics right in your inbox.
- [Export your data](https://usefathom.com/docs/features/exporting): Your website analytics are yours, so you can download your data whenever you'd like.
- [Filtering and searching](https://usefathom.com/docs/features/filtering): You can add a filter by clicking on any row on your dashboard.
- [Google Analytics Importer](https://usefathom.com/docs/features/ga-importer): It's easy to import your data from Google Analytics (GA4) into your Fathom dashboard.
- [Milestones](https://usefathom.com/docs/features/milestones): Milestones let you mark important events directly on your chart, so you can quickly understand what might have caused changes in your traffic.
- [Multi-domains](https://usefathom.com/docs/features/multi): Say you have several domains (and subdomains) and want to collect data for all of them on a single Fathom dashboard.
- [Search Console integration](https://usefathom.com/docs/features/google-search-console): See which search terms people use to find your site in search results, right inside your Fathom dashboard.
- [Share a dashboard](https://usefathom.com/docs/features/shared-dashboards): By default, you (the account holder) are the only person who can view your Fathom dashboard.
- [Traffic sources](https://usefathom.com/docs/features/sources): The Sources tab, in the Referrals box, divides your content into a few buckets based on where the traffic came from, which you can then filter.
- [UTMs and campaigns](https://usefathom.com/docs/features/campaigns): A UTM parameter is the text included in the URL to understand where the traffic is coming from.

### Integrations

- [Angular](https://usefathom.com/docs/integrations/angular): Add analytics to Angular with Fathom.
- [Astro](https://usefathom.com/docs/integrations/astro): Add analytics to Astro with Fathom.
- [Bloggi](https://usefathom.com/docs/integrations/bloggi): Fathom Analytics works great with Bloggi and other CMS’.
- [Cal.com](https://usefathom.com/docs/integrations/cal): Add analytics to Cal with Fathom.
- [Calendly](https://usefathom.com/docs/integrations/calendly): Capture Calendly booking activity with Fathom.
- [Carrd](https://usefathom.com/docs/integrations/carrd): Add analytics to Carrd with Fathom.
- [Discourse](https://usefathom.com/docs/integrations/discourse): Add analytics to Discourse with Fathom.
- [Docusaurus](https://usefathom.com/docs/integrations/docusaurus): Add analytics to Docusaurus with Fathom.
- [Drupal](https://usefathom.com/docs/integrations/drupal): Add analytics to Drupal with Fathom.
- [Eleventy (11ty)](https://usefathom.com/docs/integrations/eleventy): Add analytics to Eleventy with Fathom.
- [Ember.js](https://usefathom.com/docs/integrations/ember): Add analytics to Ember.js with Fathom.
- [Framer](https://usefathom.com/docs/integrations/framer): Add analytics to Framer with Fathom.
- [Gatsby](https://usefathom.com/docs/integrations/gatsby): Add analytics to Gatsby with Fathom.
- [Ghost](https://usefathom.com/docs/integrations/ghost): Add analytics to Ghost with Fathom.
- [Go High Level](https://usefathom.com/docs/integrations/gohighlevel): Add analytics to Go High Level with Fathom.
- [Hugo](https://usefathom.com/docs/integrations/hugo): Add analytics to Hugo with Fathom.
- [Inertia.js](https://usefathom.com/docs/integrations/inertiajs): Add analytics to Inertia.js with Fathom.
- [Integrating embed code with other frontend frameworks (SPAs)](https://usefathom.com/docs/integrations/spas): Easily track your website’s performance with our default tracking code. No matter which frontend framework you use, just get the HTML in and you’re good to go. We’ll even monitor pushstate and popstate for you.
- [Jekyll](https://usefathom.com/docs/integrations/jekyll): Add analytics to Jekyll with Fathom.
- [Kit](https://usefathom.com/docs/integrations/kit): Fathom Analytics works great with Kit landing pages.
- [Magento](https://usefathom.com/docs/integrations/magento): Add analytics to Magento with Fathom.
- [Mintlify](https://usefathom.com/docs/integrations/mintlify): Fathom Analytics works great with Mintlify documentation sites.
- [Next.js](https://usefathom.com/docs/integrations/next): Add analytics to Next.js with Fathom.
- [Nuxt.js](https://usefathom.com/docs/integrations/nuxt): Add analytics to Nuxt.js with Fathom.
- [React](https://usefathom.com/docs/integrations/react): Add analytics to React apps with Fathom.
- [Remix](https://usefathom.com/docs/integrations/remix): Add analytics to Remix apps with Fathom.
- [SavvyCal](https://usefathom.com/docs/integrations/savvycal): Fathom Analytics works great with SavvyCal.
- [Shopify](https://usefathom.com/docs/integrations/shopify): Add analytics to Shopify with Fathom.
- [SquareSpace](https://usefathom.com/docs/integrations/squarespace): Add analytics to SquareSpace with Fathom.
- [SvelteKit](https://usefathom.com/docs/integrations/sveltekit): Add analytics to SvelteKit with Fathom.
- [Transistor.fm](https://usefathom.com/docs/integrations/transistor): Add analytics to Transistor.fm with Fathom.
- [Turbolinks](https://usefathom.com/docs/integrations/turbolinks): Add analytics to Turbolinks with Fathom.
- [Vue.js](https://usefathom.com/docs/integrations/vue): Add analytics to Vue.js with Fathom.
- [Webflow](https://usefathom.com/docs/integrations/webflow): Add analytics to Webflow with Fathom.
- [Wix](https://usefathom.com/docs/integrations/wix): Add analytics to Wix with Fathom.
- [WooCommerce](https://usefathom.com/docs/integrations/woocommerce): Add event analytics to WooCommerce with Fathom.
- [WordPress](https://usefathom.com/docs/integrations/wordpress): Add analytics to WordPress with Fathom.

### Account

- [Add or delete a site](https://usefathom.com/docs/account/add-delete): Use Fathom Analytics to add or delete a site on your account.
- [Affiliates](https://usefathom.com/docs/account/affiliates): Earn 25% lifetime commissions by referring customers to Fathom Analytics.
- [Billing FAQ](https://usefathom.com/docs/account/faq): As a small company, we do our best to be fair and transparent with billing, invoicing and payments.
- [Cancel your subscription](https://usefathom.com/docs/account/close): You don't need to email us to cancel your subscription or close your account.
- [Discount codes](https://usefathom.com/docs/account/discount-code): Get a great price on a Google Analytics alternative.
- [Exceeding your plan limits](https://usefathom.com/docs/account/limits): Firstly, we only stop collecting website analytics data if invoices are unpaid for many months and our emails are ignored.
- [Two-factor authentication](https://usefathom.com/docs/account/2fa): It’s easy to get the best security possible by enabling 2FA (two-factor authentication) on your account in Fathom Analytics.
- [Upgrading or downgrading](https://usefathom.com/docs/account/upgrade-downgrade): We go to great lengths to provide industry-leading security for our software.
- [Your password](https://usefathom.com/docs/account/password): We go to great lengths to provide industry-leading security for our software.

### Troubleshooting

- [Can I add more than 50 sites?](https://usefathom.com/docs/troubleshooting/sites): We have no limit to how many sites (dashboards) you can have in your Fathom account.
- [Do I lose my stats if I change a URL or site name?](https://usefathom.com/docs/troubleshooting/changing): It may be hard to “fathom” (sorry, bad joke), but Fathom Analytics doesn’t use cookies or similar technologies in our analytics.
- [Does Fathom have “X” feature?](https://usefathom.com/docs/troubleshooting/features): “EU-only analytics” can also slow down your analytics for people not in the EU.
- [Does Fathom use cookies or require a consent banner?](https://usefathom.com/docs/troubleshooting/cookies): It may be hard to “fathom” (sorry, bad joke), but Fathom Analytics doesn’t use cookies or similar technologies in our analytics.
- [Does replacing Google Analytics hurt my SEO?](https://usefathom.com/docs/troubleshooting/seo): No. Your site will not be negatively impacted if you use Fathom Analytics instead of Google Analytics.
- [How do I transfer a dashboard to another account?](https://usefathom.com/docs/troubleshooting/transfer): If you’d like to transfer a site (dashboard) to another customer, our support can take care of that for you.
- [How to get CookieBot to Ignore Fathom](https://usefathom.com/docs/troubleshooting/cookiebot): CookieBot incorrectly assumes Fathom Analytics needs to have consent - here’s how to avoid this
- [If Fathom isn't working on your site](https://usefathom.com/docs/troubleshooting/not-working): If you believe you have added our embed script correctly and no visits are showing up, there’s a problem with your configuration.
- [Only my homepage is showing up in my data](https://usefathom.com/docs/troubleshooting/canonicals): This typically happens if you’ve only added our embed script to your homepage (and not into the header of your site template).
- [See Google search terms (keywords)](https://usefathom.com/docs/troubleshooting/google-keywords): Since 2011 all search traffic from Google has been encrypted, meaning you have to use Google Search Console to view it
- [What are salts and hashes?](https://usefathom.com/docs/troubleshooting/hashes-salts): If you’d like to transfer a site (dashboard) to another customer, our support can take care of that for you.
- [Why am I not seeing the full referrer URL?](https://usefathom.com/docs/troubleshooting/referrer-policy): Explanation on why customers sometimes only see the referrer domain without the pathname included
- [Why am I seeing duplicate pathnames in my data?](https://usefathom.com/docs/troubleshooting/duplicate-pathnames): Learn why you may see duplicate page paths in your Fathom dashboard and how to fix them.
- [Why am I seeing UTM parameters I didn't make?](https://usefathom.com/docs/troubleshooting/utm): Since we launched UTM parameters in the dashboard, we’ve had a few questions from customers who may see UTM data they didn’t create.
- [Why are my stats different from other analytics?](https://usefathom.com/docs/troubleshooting/differences): If you compare Fathom to another analytics platform, the stats will undoubtedly vary.
- [Why is Fathom better than European-only providers?](https://usefathom.com/docs/troubleshooting/eu-only): “EU-only analytics” can also slow down your analytics for people not in the EU.
- [Why is my account locked?](https://usefathom.com/docs/troubleshooting/locked): No. Your site will not be negatively impacted if you use Fathom Analytics instead of Google Analytics.

## API Documentation

- [API Overview](https://usefathom.com/api): Introduction to the Fathom Analytics API, including rate limits and authentication
- [API Authentication](https://usefathom.com/api#authentication): How to authenticate with the Fathom Analytics API
- [Sites API](https://usefathom.com/api#list-sites): List, create, update, wipe, and delete sites
- [Events API](https://usefathom.com/api#list-events): List, create, update, wipe, and delete events
- [Milestones API](https://usefathom.com/api#list-milestones): List, create, update, and delete milestones
- [Aggregation API](https://usefathom.com/api#aggregation): Generate flexible reports with custom grouping and filtering
- [Current Visitors API](https://usefathom.com/api#current-visitors): Get real-time visitor counts and details