Learn about website analytics

Understand your traffic, measure your campaigns, and make better decisions about your website.

How to Create Events in GA4 via User Interface

How to Create Events in GA4 via User Interface

Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.

Google Analytics Not Showing Data? Here’s Fix

Google Analytics Not Showing Data? Here’s Fix

Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.

What Data Does Google Analytics Prohibit Collecting?

What Data Does Google Analytics Prohibit Collecting?

If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.

How to use analytics to upgrade your content (and distribute it where it gets noticed)

How to use analytics to upgrade your content (and distribute it where it gets noticed)

In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.

How to get insights into your customer behaviour (without selling your soul to Google)

How to get insights into your customer behaviour (without selling your soul to Google)

Gathering insights into what customers are doing without incurring privacy violations

How to generate traffic to your website (so analytics become useful)

How to generate traffic to your website (so analytics become useful)

Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Website analytics that matter (and why they matter)

Website analytics that matter (and why they matter)

Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

How to use website analytics for growth

How to use website analytics for growth

21 Tactics guaranteed to drive better results.