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A hub for educational content. Explore industry best practices and insights to help you navigate and optimize your analytics experience. Want to subscribe? Grab our RSS feed or signup to get this content in your inbox (once a month).

How to use analytics to upgrade your content (and distribute it where it gets noticed)

(Claire Emerson) In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.

Nov 15, 2022

How to get insights into your customer behaviour (without selling your soul to Google)

(Claire Emerson) Gathering insights into what customers are doing without incurring privacy violations

May 30, 2022

How to generate traffic to your website (so analytics become useful)

(Claire Emerson) Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Apr 27, 2022

Website analytics that matter (and why they matter)

(Paul Jarvis) Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

Mar 29, 2022

How to use website analytics for growth

(Claire Emerson) 21 Tactics guaranteed to drive better results.

Mar 8, 2022
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