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A hub for educational content. Explore industry best practices and insights to help you navigate and optimize your analytics experience. Want to subscribe? Grab our RSS feed or signup to get this content in your inbox (once a month).

How to Track Button Clicks in Google Analytics 4

(Paul Jarvis) Want to track button clicks in Google Analytics? Learn everything about Google Analytics button click tracking with this guide.

Feb 8, 2023

GA4 Migration: Step-by-Step UA to GA4 Transition Guide

(Paul Jarvis) Overwhelmed by the imminent UA to GA4 migration? This guide shows you how to move from UA to GA4 in easy and digestible steps.

Feb 7, 2023

GA4 vs Universal Analytics: Differences & Comparison

(Paul Jarvis) It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.

Feb 2, 2023

How to Create Events in GA4 via User Interface

(Paul Jarvis) Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.

Feb 1, 2023

Google Analytics Not Showing Data? Here’s Fix

(Paul Jarvis) Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.

Jan 31, 2023

What Data Does Google Analytics Prohibit Collecting?

(Paul Jarvis) If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.

Jan 30, 2023

How to use analytics to upgrade your content (and distribute it where it gets noticed)

(Claire Emerson) In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.

Nov 15, 2022

How to get insights into your customer behaviour (without selling your soul to Google)

(Claire Emerson) Gathering insights into what customers are doing without incurring privacy violations

May 30, 2022

How to generate traffic to your website (so analytics become useful)

(Claire Emerson) Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.

Apr 27, 2022

Website analytics that matter (and why they matter)

(Paul Jarvis) Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.

Mar 29, 2022
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