Choose the right analytics for your high-traffic website.

Millions of pageviews a month? Fathom handles the traffic and gives your team fast reports on the pages, campaigns and channels bringing people to your website.

We run analytics for some of the biggest websites in the world. We’ve counted billions of pageviews, and we’re ready for yours.

See high-traffic plansTalk to us about your traffic
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Built for millions of visits, month after month. Fathom keeps collecting through your usual high traffic and the spikes on top of it.

Get fast reports across years of traffic. Compare this month with last year without waiting around for your dashboard.

See how many people are on your site right now. Our live counts are built for tens of thousands of visitors at once.

What you get with Fathom.

Reliable collection, bot filtering and quick access to your reports, without extra work for your team.

From website visits to useful insights Fathom filters automated traffic, collects and stores analytics, and turns website visits into reports. Current visitor counts help you follow activity as it happens. This is a simplified overview. Your visitorsFilteringCollectionYour historyReportsDashboard Bots excludedWho’s visiting nowFollow activity as it happens
  1. Your visitorsPeople arrive to read, browse or buy.
  2. Capture real visitsFathom collects pageviews and helps filter out automated traffic.
  3. Your historyStored visits let you compare past performance.
  4. Your dashboardView traffic reports and current visitor counts.
From the first pageview to years of history. See how we process your data.

Keep your website moving

Our lightweight script loads without holding up your page. Visitors can read, shop and browse while Fathom records their visits.

Focus on your real audience

Bot filtering helps keep automated traffic out of your visitor totals, so you can judge performance based on people visiting your site.

Capture the traffic you’ve earned

Fathom is built to collect high volumes of traffic throughout the day. When a campaign takes off, collection scales to meet the extra demand.

Find answers without the wait

Find your most popular pages, compare traffic sources and check campaign results. Reports stay fast as you collect more history.

High traffic isn’t always a spike. Sometimes it’s just Tuesday.

For a busy publisher or online business, millions of visits are normal. Fathom handles that daily volume so your team can spend its time on the website, rather than managing analytics.

Tell us your monthly pageviews and peak traffic. We’ll help you choose a plan that fits.

Tell us about your website ↗

Suddenly, everybody wants to boop.

We’ve already handled
billions of pageviews.

In 2026, we rebuilt our analytics engine to make reporting faster across years of customer data.

You can read how we did it, including the problems we ran into and how we solved them.

Read how we rebuilt the analytics engine ↗

Choose your high-traffic plan.

Plans cover up to 25 million pageviews a month. For more, ask us about a custom plan.

Looking for a smaller plan?

Get 2 months free (switch to yearly)

Your selected plan

$140/month · Up to 5,000,000 monthly pageviews · 150 sites included

Start free trial

7-day free trial. Card required, and we’ll email you before your plan starts billing. Cancel anytime in your account settings.

All plans include:

  • 150 sites included
  • No cookie banners required
  • Full analytics history while subscribed
  • Event and revenue tracking
  • UTM campaign tracking
  • Saved views and shared dashboards
  • Automatic bot filtering
  • Analytics API
  • Unlimited email reports and exports
  • Email support from real humans

Wow, what a breath of fresh air. I love how simple Fathom Analytics is, and it really gives you all the traffic metrics you could need.

Joel Gascoigne, CEO of Buffer

I switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie, Creative director of ConvertKit

Prices are in USD and renew automatically unless cancelled. Pageviews and custom events share your allowance across all sites (how limits work). Every plan includes at least 50 sites, and you can add extra sites in packs of 50 for $10/month. See all our features.

Used by thousands of companies

MicrosoftIBMGitHubNew York TimesTailwindLaravelBoschHashiCorpAston VillaHuberman LabBootstrapVue.jsTransistorSavvyCalSignWellWhitney Museum

Frequently asked questions

How does the 7-day trial work?
Choose a plan and add your card to start a 7-day free trial. Your card is not charged until the trial ends, and we’ll email you before your plan starts billing. Your subscription then renews automatically unless you cancel in your account settings. You can run Fathom alongside your existing analytics while you try it.
How do I cancel my account or trial?
We’re not interested in having someone’s money if they aren’t happy. You can cancel anytime, right from your account settings. You don’t have to call or email us (unless you have a question). There are no contracts, and you can export your data before cancelling.
What happens if I hit my pageview limit?
We’ll never turn your analytics off for occasional traffic spikes. If you stay well over your limit, we’ll email you about a larger plan, and you decide whether to upgrade or cancel (no hard feelings either way). We send a few friendly reminders and extra time before we pause dashboard and API access, and we keep collecting your data throughout. See our plan-limits guide for the details.
Do custom events count towards my pageview limit?
Yes. If you use custom events on your website or send them through our API, each one counts towards your monthly pageview allowance.
How many sites does my plan include?
Every plan includes at least 50 sites, and bigger plans include more. Select a plan above to see exactly how many. If you need more, you can add up to 15 packs of 50 extra sites yourself from your billing settings, at $10/month or $100/year per pack. Need to go really big? Get in touch and we’ll sort you out.
Can I change my pageview limit?
Of course! If you exceed your limit for two months in a row, we’ll get in touch about a larger plan. Or, if you’re under your current tier for two months in a row (and it’s not our lowest tier already), you can move to a smaller plan from your billing settings.
Can I explore Fathom before signing up?
We don’t do sales calls or live demos, but our software is ridiculously easy to use. You can watch our 10-minute walkthrough, click around the live dashboard or give Fathom a 7-day free trial alongside your existing analytics. Every feature is documented, and if you have specific questions, we’re here by email.
Do you offer smaller plans or a free plan?
We offer smaller paid plans, but no free plan. Here’s why: we’ve invested heavily in fast, reliable infrastructure (we don’t host Fathom on cheap servers that go offline). Our business model is selling software, not your data, so we’ve priced Fathom to be sustainable for a very long time.
Have another question?
Reach out! We’re happy to help with any pre-sales questions.
 Justin Jackson

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust.

Justin Jackson, Cofounder of Transistor Nathalie Lussier

Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors' privacy and does not bog down loading times, leading to faster websites.

Nathalie Lussier, Founder of AccessAlly.com

Give Fathom a try on your own website

Pick a plan, add Fathom to your site and run it alongside your current analytics for 7 days. We’ll email you before your plan starts billing, and you can cancel anytime in your account settings.

Start free trial View a live demo