Fathom Analytics

Website analytics for proudly bootstrapped companies

We understand independent, bootstrapped companies because we belong to that group as well. Fathom has never taken any outside capital or funding. Instead, we’ve built a profitable and sustainable company slowly, calmly and organically.

That’s why we know the importance of website analytics for bootstrapped companies because our own product has helped us grow from zero to profitable (including salaries for both cofounders) in less than two years.

Fathom is an excellent solution for bootstrapped, small but mighty companies because it helps gives businesses a picture of what’s working, what’s popular, and who are biggest advocates are, all from a single-page dashboard that’s easy to read and focused on privacy. Here’s why Fathom is the no-compromises website analytics solution for bootstrapped companies.

Google Analytics is complicated and takes too much time

While Google Analytics is installed on a whopping 85% of websites, it’s overkill in so many ways.

Google Analytics is complex and includes hundreds of pages of reports and even more individual metrics. As bootstrapped or small businesses, we rarely need that much level of detail to run our business. Most normal businesses don’t want to spend time learning how to use analytics, taking courses on Google Analytics (or even getting certifications for their software).

That’s why Fathom was built with simplicity in mind. We don’t want you to get caught up in reports or learning our software because you have your own company to run. With Fathom, we want you to use our software less. That’s why we provide a single page of analytics and even deliver analytics to you in your inbox (weekly or monthly).

Most people take a few minutes to learn how Fathom works and then a few more minutes each week to check in on what matters to them on their analytics dashboards.

Here’s a complete walk-through of how Fathom works, and it’s only about 10 minutes long.

Google Analytics requires legal work, cookie notices, and user consent Did you know that due to how data is collected and what information is collected by Google Analytics about your website visitors, that it requires you to write (or have your lawyer write) a privacy policy to detail usage? Well, it’s true.

Because Google Analytics places multiple cookies and identifiers on your site to track visitors, you need to ensure your website is not doing anything illegal - which requires work on your part.

First, you need to have a privacy policy in place to document how data is collected and processed. And then, because personal data is collected and processed, you need to have a cookie notice on your site and ask for consent from each user before they can view your site. Writing legal documentation is a lot of work for bootstrappers and can cost a lot of money to hire lawyers.

That’s why we created a privacy-first way to handle website analytics anonymously. We did this because we feel it’s the right thing to do to protect the digital privacy of everyone who uses the internet, but we also did it to make your life as a business owner easier:

We created Fathom to be compliant with privacy laws out of the box. That means no work from you to get up and running instantly. Fathom is perfect for bootstrappers who want to keep their site optimized for their visitors while not breaking any laws in the process.

Google Analytics is bulky and can slow down your website

In order for Google Analytics to provide hundreds of reports and data points, it requires a pretty large script to load for your visitors. This can lead to your website loading much slower than it needs to (which punishes your hard-earned SEO).

On the other hand, Fathom is a fraction of the size and has more than doubled the site speed load time for many of our customers. But, you may be wondering, won’t using Google Analytics help with SEO, since Google’s search engine is the most popular search engine and surely they prioritize websites that use their analytics tracking product too?

The answer is most definitely no (straight from Google mouth). There is no punishment or penalization for not using Google Analytics. And since Fathom loads much faster, it’s actually better for SEO to use Fathom and not Google Analytics. Plus, you’ve also got to consider the scripts and code needed to load a cookie consent notice on websites with Google Analytics, also adding to page load (not required with Fathom).

Google Analytics doesn’t load for most web users

How could you possibly get the full story in your analytics if it only collected data about half the folks who visited your site? Well, because Google Analytics is the most used analytics on the internet, it’s also the biggest target.

Browsers like Firefox and Brave can block Google Analytics on any/all sites that use it, and there are a ton of browser extensions that also block Google Analytics by default. We’ve heard from some bootstrapped customers that they’ve seen a 50% increase in the number of page views and uniques in their stats when they switched to Fathom.

Why does Fathom collect 50% more analytics than Google Analytics in some cases? That’s because we’re a small company that respects the privacy of internet users. And, we offer ways to avoid being blocked by browsers and extensions (we don’t feel we should be since we respect privacy).

Not to mention that Google Analytics is targeted to be blocked because we just don’t know where all the gobs of data they collect about all of us go and how it’s used. Google is one of the largest advertising companies in the world, after all. And they generate revenue from targeted advertising to fund their free products—whereas Fathom generates revenue by selling software at a reasonable and sustainable price. Meaning, first, we don’t need to touch or consider selling data, and second, our software is fundamentally built in a way that means we don’t store any personal data (outside of for security reasons, and then only briefly). To us, it’s the most honest and respectable way to run a business.

So using Fathom instead of Google Analytics means, with minimal setup, you can collect and see stats about your entire audience, not just the select few who don’t block Google Analytics yet. That means your analytics with Fathom will be higher and, more importantly, much more accurate too.

Give Fathom a try

We believe Fathom is the best solution for website analytics on bootstrapped company websites for all the above reasons and much more. We’re bootstrappers and independent, too, so we understand what it takes to run a profitable and sustainable company without outside investments.

That said, we don’t discriminate against VC-backed customers either. Many of our customers chose the external investment route with their business, and we’re happy for them (but that’s for another article, ha).

So, if you’re a proudly independent and bootstrapped company, register today for your free trial of Fathom Analytics. You’ll be able to explore and figure out how well our software can suit your needs and get you the information required to run your company quickly.