Google Analytics is illegal and Fathom isn’t
- Worked on paying down some technical debt throughout the codebase
- The Austrian DPA declared that Google Analytics is illegal, so we spent a few weeks responding to that, and dealing with a flood of new customers. We are the only analytics company on the market who offers EU Isolation without slowing down your website for US visitors, so everyone was choosing Fathom. We took the Schrems II ruling seriously back in 2020, worked hard to implement something in response to it, and our work was rewarded.
- Allow Site ID to be set dynamically via fathom.setSite('SITEID') in our JavaScript file
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