Brand guidelines & assets
Our name
It's "Fathom" or "Fathom Analytics" or (this one is optional of course) "The best ever website analytics". Our name is not "UseFathom" or "Use Fathom" or "FathomAnalytics".
We're not sticklers about capitalization, but if we were, we'd say that only our logo is lowercase, and when referring to Fathom in writing, always capitalize it.
Full logo
Brand colours
#9ee8b6
#3f3f46
#9580ff