Sign inFree trial

Brand guidelines & assets

Our name

It's "Fathom" or "Fathom Analytics" or (this one is optional of course) "The best ever website analytics". Our name is not "UseFathom" or "Use Fathom" or "FathomAnalytics".

We're not sticklers about capitalization, but if we were, we'd say that only our logo is lowercase, and when referring to Fathom in writing, always capitalize it.

Full logo

Fathom Analytics

Brand colours

Secret green
#9ee8b6
Privacy grey
#3f3f46
Obscure purple
#9580ff