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Brand guidelines & assets

Our name

It's "Fathom" or "Fathom Analytics" or (this one is optional of course) "The best ever website analytics". Our name is not "UseFathom" or "Use Fathom" or "FathomAnalytics".

We're not sticklers about capitalization, but if we were, we'd say that only our logo is lowercase, and when referring to Fathom in writing, always capitalize it.

Full logo

Brand colours

Secret green
Privacy grey
Obscure purple
EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.