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Brand guidelines & assets

Our name

It's "Fathom" or "Fathom Analytics" or (this one is optional of course) "The best ever website analytics". Our name is not "UseFathom" or "Use Fathom" or "FathomAnalytics".

We're not sticklers about capitalization, but if we were, we'd say that only our logo is lowercase, and when referring to Fathom in writing, always capitalize it.

Full logo

Fathom Analytics

Brand colours

Secret green
Privacy grey
Obscure purple