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Latest blog posts
Building our Google Analytics Importer
How we imported billions of pageviews from Google Analytics
Our Google Analytics Importer (UA + GA4) is now available
It’s official; you can now import your historical Google Analytics data from Universal Analytics and GA4 into Fathom!
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
What Do Website Analytics Allow You to Do?
Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.
All blog posts
How to Add a User to Google Analytics
Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.
How to Move Google Analytics Property to Another Account
Learn how to have more control over your GA4 properties by moving them. This guide shows you how to move Google Analytics property to another account easily.
How to Track Visits to Website (The EASY Way)
Looking for an easy way to track visits to website without complexity and learning curve? In this guide, we will show you how you can start visitor tracking in no time.
Web Analytics Metrics You Should Use to Win More Customers
Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.
Google Analytics Real-Time Not Working? Here’s Fix
Is Google Analytics Real-Time not working? Don’t worry - we know how to fix it. Read this post to check the possible causes and solutions for RT Report Errors in GA4.
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