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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

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Latest blog posts

Building our Google Analytics Importer

Building our Google Analytics Importer

How we imported billions of pageviews from Google Analytics

Written by Jack Ellis
May 15, 2023 · Read post
Our Google Analytics Importer (UA + GA4) is now available

Our Google Analytics Importer (UA + GA4) is now available

It’s official; you can now import your historical Google Analytics data from Universal Analytics and GA4 into Fathom!

Written by Paul Jarvis
May 3, 2023 · Read post
Unique Visitors in Google Analytics: All You Need To Know

Unique Visitors in Google Analytics: All You Need To Know

Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.

Written by Paul Jarvis
March 1, 2023 · Read post
Engagement Rate in Google Analytics 4: All You Need To Know

Engagement Rate in Google Analytics 4: All You Need To Know

What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.

Written by Paul Jarvis
February 28, 2023 · Read post
What Do Website Analytics Allow You to Do?

What Do Website Analytics Allow You to Do?

Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.

Written by Paul Jarvis
February 22, 2023 · Read post

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Published on February 21, 2023

How to Add a User to Google Analytics

Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.

Paul Jarvis
Written by Paul Jarvis
how-to · Read post
Published on February 18, 2023

How to Move Google Analytics Property to Another Account

Learn how to have more control over your GA4 properties by moving them. This guide shows you how to move Google Analytics property to another account easily.

Paul Jarvis
Written by Paul Jarvis
how-to · Read post
Published on February 15, 2023

How to Track Visits to Website (The EASY Way)

Looking for an easy way to track visits to website without complexity and learning curve? In this guide, we will show you how you can start visitor tracking in no time.

Paul Jarvis
Written by Paul Jarvis
how-to · Read post
Published on February 14, 2023

Web Analytics Metrics You Should Use to Win More Customers

Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.

Paul Jarvis
Written by Paul Jarvis
learn · Read post
Published on February 10, 2023

Google Analytics Real-Time Not Working? Here’s Fix

Is Google Analytics Real-Time not working? Don’t worry - we know how to fix it. Read this post to check the possible causes and solutions for RT Report Errors in GA4.

Paul Jarvis
Written by Paul Jarvis
how-to · Read post

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