Fathom blog RSS News and updates from Fathom Analytics 2021-07-30T14:43:21+00:00 https://usefathom.com/blog/feed en-us https://usefathom.com/blog/feed https://usefathom.com/assets/images/social-share.png Fathom Analytics https://usefathom.com/blog/new-features New features in Fathom Analytics (video) 2021-07-27T00:00:00+00:00 2021-07-27T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently. https://usefathom.com/blog/protect-ips Fathom retains IP addresses temporarily for security. How do you protect that data? 2021-07-13T00:00:00+00:00 2021-07-13T00:00:00+00:00 Jack Ellis https://usefathom.com/ Here’s a question we recently got from a customer regarding Fathom being a privacy-first company and how that relates to the data we collect for our analytics https://usefathom.com/blog/ban-surveillance-based-ads Let’s make surveillance-based advertising illegal 2021-07-07T00:00:00+00:00 2021-07-07T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions. https://usefathom.com/blog/new-fathom Something’s new in Fathom… everything! 2021-06-29T00:00:00+00:00 2021-06-29T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Check out our new release, full of features and refinements https://usefathom.com/blog/the-markup Privacy Stories: The Markup 2021-06-21T00:00:00+00:00 2021-06-21T00:00:00+00:00 Paul Jarvis https://usefathom.com/ The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues. https://usefathom.com/blog/saas-customer-service Why we prioritize support over sales in our SaaS business 2021-06-02T00:00:00+00:00 2021-06-02T00:00:00+00:00 Paul Jarvis https://usefathom.com/ We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.) https://usefathom.com/blog/google-floc What is Google FLoC, and why it’s bad for your digital privacy 2021-06-02T00:00:00+00:00 2021-06-02T00:00:00+00:00 Paul Jarvis https://usefathom.com/ FLoC is a method to collect, summarize and sell your recent internet browsing activity. https://usefathom.com/blog/sparktoro Privacy Stories: Sparktoro 2021-05-13T00:00:00+00:00 2021-05-13T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Sparktoro identifies where an audience spends their time and attention (using public information on social media). https://usefathom.com/blog/worlds-fastest-analytics Building the world’s fastest website analytics 2021-03-30T00:00:00+00:00 2021-03-30T00:00:00+00:00 Jack Ellis https://usefathom.com/ For over a year, we’d been struggling to keep up with our analytics data growth. Fathom had been growing at the speed of light, with more and more people ditching Google Analytics, our data ingestion was going through the roof. https://usefathom.com/blog/digital-privacy-online-security What’s the difference between digital privacy and online security? 2021-01-18T00:00:00+00:00 2021-01-18T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times. https://usefathom.com/blog/privacy-matters-2021 Why digital privacy matters even more in 2021 2020-12-30T00:00:00+00:00 2020-12-30T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important). https://usefathom.com/blog/2020review 2020 Year in Review 2020-12-23T00:00:00+00:00 2020-12-23T00:00:00+00:00 Jack Ellis https://usefathom.com/ Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write. https://usefathom.com/blog/ddos-attack Someone attacked our company 2020-12-14T00:00:00+00:00 2020-12-14T00:00:00+00:00 Jack Ellis https://usefathom.com/ At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them. https://usefathom.com/blog/fastmail Privacy Stories: Fastmail 2020-12-08T00:00:00+00:00 2020-12-08T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely. https://usefathom.com/blog/branding Designing a million dollar brand 2020-12-07T00:00:00+00:00 2020-12-07T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it. https://usefathom.com/blog/duckduckgo Privacy stories: DuckDuckGo 2020-11-18T00:00:00+00:00 2020-11-18T00:00:00+00:00 Paul Jarvis https://usefathom.com/ DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine. https://usefathom.com/blog/to-hide Everyone has something to hide 2020-11-02T00:00:00+00:00 2020-11-02T00:00:00+00:00 Paul Jarvis https://usefathom.com/ In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me. https://usefathom.com/blog/phantom Announcing Phantom Analyzer 2020-10-28T00:00:00+00:00 2020-10-28T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online. https://usefathom.com/blog/do-targeted-ads-work Does targeted digital advertising work? 2020-10-12T00:00:00+00:00 2020-10-12T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work? https://usefathom.com/blog/privacy-first-business How to build a privacy-first software business 2020-10-05T00:00:00+00:00 2020-10-05T00:00:00+00:00 Jack Ellis https://usefathom.com/ Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously. In this blog post, I share how you can build a privacy-first software business.