Fathom blog RSSNews and updates from Fathom Analytics2022-10-03T14:47:15+00:00https://usefathom.com/blog/feeden-ushttps://usefathom.com/blog/feedhttps://usefathom.com/assets/images/social-share.pngFathom Analyticshttps://usefathom.com/blog/affiliate-best-practicesBest practices for promoting your affiliate links2022-08-09T00:00:00+00:002022-08-09T00:00:00+00:00Paul Jarvishttps://usefathom.com/Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.https://usefathom.com/blog/6monthsjailDenmark: 6 months in jail for using Google’s services2022-07-14T00:00:00+00:002022-07-14T00:00:00+00:00Jack Ellishttps://usefathom.com/On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.https://usefathom.com/blog/insightsHow to get insights into your customer behaviour (without selling your soul to Google)2022-05-30T00:00:00+00:002022-05-30T00:00:00+00:00Claire Emersonhttps://usefathom.com/Gathering insights into what customers are doing without incurring privacy violationshttps://usefathom.com/blog/does-laravel-scaleDoes Laravel Scale?2022-05-16T00:00:00+00:002022-05-16T00:00:00+00:00Jack Ellishttps://usefathom.com/The internet is full of lies about whether Laravel can scale. Here's the truth.https://usefathom.com/blog/data-brokersThe problem with data brokers: targeted ads and your privacy2022-05-10T00:00:00+00:002022-05-10T00:00:00+00:00Paul Jarvishttps://usefathom.com/Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.https://usefathom.com/blog/generate-trafficHow to generate traffic to your website (so analytics become useful)2022-04-27T00:00:00+00:002022-04-27T00:00:00+00:00Claire Emersonhttps://usefathom.com/Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.https://usefathom.com/blog/google-analytics-importerGoogle Analytics is removing Universal Analytics and deleting all of your historical data2022-04-14T00:00:00+00:002022-04-14T00:00:00+00:00Paul Jarvishttps://usefathom.com/Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.https://usefathom.com/blog/analytics-that-matterWebsite analytics that matter (and why they matter)2022-03-29T00:00:00+00:002022-03-29T00:00:00+00:00Paul Jarvishttps://usefathom.com/Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.https://usefathom.com/blog/huge-growthWhat happens when colossal growth happens to a slow-growth company2022-03-14T00:00:00+00:002022-03-14T00:00:00+00:00Paul Jarvishttps://usefathom.com/We had our best year ever, but it wasn't all smooth sailing.https://usefathom.com/blog/analytics-for-growthHow to use website analytics for growth2022-03-08T00:00:00+00:002022-03-08T00:00:00+00:00Claire Emersonhttps://usefathom.com/21 Tactics guaranteed to drive better results.https://usefathom.com/blog/cnil-illegal-google-analyticsCNIL finds Google Analytics in breach of GDPR2022-02-11T00:00:00+00:002022-02-11T00:00:00+00:00Paul Jarvishttps://usefathom.com/The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.https://usefathom.com/blog/utmsHow to use UTM Parameters2022-02-10T00:00:00+00:002022-02-10T00:00:00+00:00Paul Jarvishttps://usefathom.com/A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.https://usefathom.com/blog/spending-moneyOur philosophy on spending money2022-02-07T00:00:00+00:002022-02-07T00:00:00+00:00Paul Jarvishttps://usefathom.com/It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.https://usefathom.com/blog/google-topicsGoogle FLoC is dead; long live Google Topics2022-01-25T00:00:00+00:002022-01-25T00:00:00+00:00Paul Jarvishttps://usefathom.com/Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.https://usefathom.com/blog/interviewJack and Paul interviewed2022-01-24T00:00:00+00:002022-01-24T00:00:00+00:00Paul Jarvishttps://usefathom.com/Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.https://usefathom.com/blog/illegal-analyticsYour website analytics are breaking the law2022-01-17T00:00:00+00:002022-01-17T00:00:00+00:00Jack Ellishttps://usefathom.com/On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.https://usefathom.com/blog/degoogleHow to DeGoogle your business in 20222022-01-12T00:00:00+00:002022-01-12T00:00:00+00:00Paul Jarvishttps://usefathom.com/Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).https://usefathom.com/blog/2021review2021 Year in review2022-01-04T00:00:00+00:002022-01-04T00:00:00+00:00Jack Ellishttps://usefathom.com/We had our best year ever, but it wasn't all smooth sailing.https://usefathom.com/blog/eu-isolationThe Journey to EU Isolation2021-11-30T00:00:00+00:002021-11-30T00:00:00+00:00Jack Ellishttps://usefathom.com/The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.https://usefathom.com/blog/oooThe hidden risk of out-of-office emails2021-11-18T00:00:00+00:002021-11-18T00:00:00+00:00Paul Jarvishttps://usefathom.com/Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.