Fathom blog RSS News and updates from Fathom Analytics 2022-10-03T14:47:15+00:00 https://usefathom.com/blog/feed en-us https://usefathom.com/blog/feed https://usefathom.com/assets/images/social-share.png Fathom Analytics https://usefathom.com/blog/affiliate-best-practices Best practices for promoting your affiliate links 2022-08-09T00:00:00+00:00 2022-08-09T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust. https://usefathom.com/blog/6monthsjail Denmark: 6 months in jail for using Google’s services 2022-07-14T00:00:00+00:00 2022-07-14T00:00:00+00:00 Jack Ellis https://usefathom.com/ On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind. https://usefathom.com/blog/insights How to get insights into your customer behaviour (without selling your soul to Google) 2022-05-30T00:00:00+00:00 2022-05-30T00:00:00+00:00 Claire Emerson https://usefathom.com/ Gathering insights into what customers are doing without incurring privacy violations https://usefathom.com/blog/does-laravel-scale Does Laravel Scale? 2022-05-16T00:00:00+00:00 2022-05-16T00:00:00+00:00 Jack Ellis https://usefathom.com/ The internet is full of lies about whether Laravel can scale. Here's the truth. https://usefathom.com/blog/data-brokers The problem with data brokers: targeted ads and your privacy 2022-05-10T00:00:00+00:00 2022-05-10T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable. https://usefathom.com/blog/generate-traffic How to generate traffic to your website (so analytics become useful) 2022-04-27T00:00:00+00:00 2022-04-27T00:00:00+00:00 Claire Emerson https://usefathom.com/ Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust. https://usefathom.com/blog/google-analytics-importer Google Analytics is removing Universal Analytics and deleting all of your historical data 2022-04-14T00:00:00+00:00 2022-04-14T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever. https://usefathom.com/blog/analytics-that-matter Website analytics that matter (and why they matter) 2022-03-29T00:00:00+00:00 2022-03-29T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions. https://usefathom.com/blog/huge-growth What happens when colossal growth happens to a slow-growth company 2022-03-14T00:00:00+00:00 2022-03-14T00:00:00+00:00 Paul Jarvis https://usefathom.com/ We had our best year ever, but it wasn't all smooth sailing. https://usefathom.com/blog/analytics-for-growth How to use website analytics for growth 2022-03-08T00:00:00+00:00 2022-03-08T00:00:00+00:00 Claire Emerson https://usefathom.com/ 21 Tactics guaranteed to drive better results. https://usefathom.com/blog/cnil-illegal-google-analytics CNIL finds Google Analytics in breach of GDPR 2022-02-11T00:00:00+00:00 2022-02-11T00:00:00+00:00 Paul Jarvis https://usefathom.com/ The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying. https://usefathom.com/blog/utms How to use UTM Parameters 2022-02-10T00:00:00+00:00 2022-02-10T00:00:00+00:00 Paul Jarvis https://usefathom.com/ A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads. https://usefathom.com/blog/spending-money Our philosophy on spending money 2022-02-07T00:00:00+00:00 2022-02-07T00:00:00+00:00 Paul Jarvis https://usefathom.com/ It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others. https://usefathom.com/blog/google-topics Google FLoC is dead; long live Google Topics 2022-01-25T00:00:00+00:00 2022-01-25T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead. https://usefathom.com/blog/interview Jack and Paul interviewed 2022-01-24T00:00:00+00:00 2022-01-24T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics. https://usefathom.com/blog/illegal-analytics Your website analytics are breaking the law 2022-01-17T00:00:00+00:00 2022-01-17T00:00:00+00:00 Jack Ellis https://usefathom.com/ On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal. https://usefathom.com/blog/degoogle How to DeGoogle your business in 2022 2022-01-12T00:00:00+00:00 2022-01-12T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers). https://usefathom.com/blog/2021review 2021 Year in review 2022-01-04T00:00:00+00:00 2022-01-04T00:00:00+00:00 Jack Ellis https://usefathom.com/ We had our best year ever, but it wasn't all smooth sailing. https://usefathom.com/blog/eu-isolation The Journey to EU Isolation 2021-11-30T00:00:00+00:00 2021-11-30T00:00:00+00:00 Jack Ellis https://usefathom.com/ The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it. https://usefathom.com/blog/ooo The hidden risk of out-of-office emails 2021-11-18T00:00:00+00:00 2021-11-18T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.