Fathom blog RSSNews and updates from Fathom Analytics2023-02-01T16:18:58+00:00https://usefathom.com/blog/feedhttps://usefathom.com/assets/images/social-share.pngFathom Analyticshttps://usefathom.com/blog/create-events-ga4-user-interfaceHow to Create Events in GA4 via User Interface2023-02-01T00:00:00+00:002023-02-01T00:00:00+00:00Paul Jarvishttps://usefathom.com/Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.https://usefathom.com/blog/google-analytics-not-showing-dataGoogle Analytics Not Showing Data? Here’s Fix2023-01-31T00:00:00+00:002023-01-31T00:00:00+00:00Paul Jarvishttps://usefathom.com/Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.https://usefathom.com/blog/data-google-analytics-prohibit-collectingWhat Data Does Google Analytics Prohibit Collecting?2023-01-30T00:00:00+00:002023-01-30T00:00:00+00:00Paul Jarvishttps://usefathom.com/If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.https://usefathom.com/blog/privacy-resolutionsYour privacy resolutions for 20232023-01-02T00:00:00+00:002023-01-02T00:00:00+00:00Paul Jarvishttps://usefathom.com/Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.https://usefathom.com/blog/upgrade-contentHow to use analytics to upgrade your content (and distribute it where it gets noticed)2022-11-15T00:00:00+00:002022-11-15T00:00:00+00:00Claire Emersonhttps://usefathom.com/In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.https://usefathom.com/blog/event-filteringFilter your dashboard by event completions2022-11-07T00:00:00+00:002022-11-07T00:00:00+00:00Paul Jarvishttps://usefathom.com/Our most requested feature has been launched: you can now filter your dashboard by event completions!https://usefathom.com/blog/grouping-eventsCounting Clicks: A Use Case for Grouping Fathom Events2022-11-01T00:00:00+00:002022-11-01T00:00:00+00:00Daniel Davishttps://usefathom.com/If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?https://usefathom.com/blog/what-google-knowsWhat does Google know about me?2022-10-25T00:00:00+00:002022-10-25T00:00:00+00:00Paul Jarvishttps://usefathom.com/There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?https://usefathom.com/blog/rebuilt-applicationWe rebuilt our entire application2022-10-11T00:00:00+00:002022-10-11T00:00:00+00:00Jack Ellishttps://usefathom.com/We had technical debt, a framework nobody knew and a bottleneck from hell.https://usefathom.com/blog/affiliate-best-practicesBest practices for promoting your affiliate links2022-08-09T00:00:00+00:002022-08-09T00:00:00+00:00Paul Jarvishttps://usefathom.com/Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.https://usefathom.com/blog/6monthsjailDenmark: 6 months in jail for using Google’s services2022-07-14T00:00:00+00:002022-07-14T00:00:00+00:00Jack Ellishttps://usefathom.com/On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.https://usefathom.com/blog/insightsHow to get insights into your customer behaviour (without selling your soul to Google)2022-05-30T00:00:00+00:002022-05-30T00:00:00+00:00Claire Emersonhttps://usefathom.com/Gathering insights into what customers are doing without incurring privacy violationshttps://usefathom.com/blog/does-laravel-scaleDoes Laravel Scale?2022-05-16T00:00:00+00:002022-05-16T00:00:00+00:00Jack Ellishttps://usefathom.com/The internet is full of lies about whether Laravel can scale. Here's the truth.https://usefathom.com/blog/data-brokersThe problem with data brokers: targeted ads and your privacy2022-05-10T00:00:00+00:002022-05-10T00:00:00+00:00Paul Jarvishttps://usefathom.com/Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.https://usefathom.com/blog/generate-trafficHow to generate traffic to your website (so analytics become useful)2022-04-27T00:00:00+00:002022-04-27T00:00:00+00:00Claire Emersonhttps://usefathom.com/Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.https://usefathom.com/blog/google-analytics-importerGoogle Analytics is removing Universal Analytics and deleting all of your historical data2022-04-14T00:00:00+00:002022-04-14T00:00:00+00:00Paul Jarvishttps://usefathom.com/Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.https://usefathom.com/blog/analytics-that-matterWebsite analytics that matter (and why they matter)2022-03-29T00:00:00+00:002022-03-29T00:00:00+00:00Paul Jarvishttps://usefathom.com/Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.https://usefathom.com/blog/huge-growthWhat happens when colossal growth happens to a slow-growth company2022-03-14T00:00:00+00:002022-03-14T00:00:00+00:00Paul Jarvishttps://usefathom.com/We had our best year ever, but it wasn't all smooth sailing.https://usefathom.com/blog/analytics-for-growthHow to use website analytics for growth2022-03-08T00:00:00+00:002022-03-08T00:00:00+00:00Claire Emersonhttps://usefathom.com/21 Tactics guaranteed to drive better results.https://usefathom.com/blog/cnil-illegal-google-analyticsCNIL finds Google Analytics in breach of GDPR2022-02-11T00:00:00+00:002022-02-11T00:00:00+00:00Paul Jarvishttps://usefathom.com/The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.