Fathom blog RSS https://usefathom.com/assets/src/rss-icon.png 2024-03-22T23:13:17+00:00 https://usefathom.com/blog I made a mistake 2024-03-07T00:00:00+00:00 2024-03-07T00:00:00+00:00 Last month, I tweeted that I had rolled all our email report queries into one query, allowing us to deliver our email reports much faster. Amazing, right? Nope, let me share my mistakes. Jack Ellis https://usefathom.com/blog/email-report-queries-mistake Reducing our AWS bill by $100,000 2024-01-22T00:00:00+00:00 2024-01-22T00:00:00+00:00 We reduced our AWS bill so that we could invest in more important areas. Jack Ellis https://usefathom.com/blog/reduce-aws-bill How to Enable and Use Link Tracking Protection in iOS 17 2023-11-08T00:00:00+00:00 2023-11-08T00:00:00+00:00 Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari. Paul Jarvis https://usefathom.com/blog/ios17-link-tracking-protection How we built our referral program 2023-10-27T00:00:00+00:00 2023-10-27T00:00:00+00:00 People keep asking us how we built our referral program. This is how we did it. Jack Ellis https://usefathom.com/blog/how-we-built-our-referral-program Why Fathom Analytics doesn’t have a free plan 2023-09-18T00:00:00+00:00 2023-09-18T00:00:00+00:00 Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.' Paul Jarvis https://usefathom.com/blog/free-plan-fathom-analytics Migrating a 2TB database in 7.5 minutes 2023-06-05T00:00:00+00:00 2023-06-05T00:00:00+00:00 The story of how we migrated 17 billion database rows. Jack Ellis https://usefathom.com/blog/migrating-our-database Can you still export Universal Analytics data? 2023-06-02T00:00:00+00:00 2023-06-02T00:00:00+00:00 Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics. Paul Jarvis https://usefathom.com/blog/export-universal-analytics-data Building our Google Analytics Importer 2023-05-15T00:00:00+00:00 2023-05-15T00:00:00+00:00 How we imported billions of pageviews from Google Analytics Jack Ellis https://usefathom.com/blog/building-ga-importer Our Google Analytics Importer is now available 2023-05-05T00:00:00+00:00 2022-05-05T00:00:00+00:00 Our Google Analytics Importer (UA + GA4) is now available Paul Jarvis https://usefathom.com/blog/import-data-from-google-analytics SingleStore is now faster on Apple Silicon 2023-01-13T00:00:00+00:00 2024-03-22T23:13:17+00:00 SingleStore is now up to 90.99% faster on your local development environment. Jack Ellis https://usefathom.com/blog/singlestore-faster-docker How to have multiple unique columns in SingleStore 2023-01-04T00:00:00+00:00 2024-03-22T23:13:17+00:00 SingleStore only allows one unique key per table. But what if we want more? Jack Ellis https://usefathom.com/blog/multiple-uniques-singlestore Your privacy resolutions for 2023 2023-01-02T00:00:00+00:00 2023-01-02T00:00:00+00:00 Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind. Paul Jarvis https://usefathom.com/blog/privacy-resolutions Filter your dashboard by event completions 2022-11-07T00:00:00+00:00 2022-11-07T00:00:00+00:00 Our most requested feature has been launched: you can now filter your dashboard by event completions! Paul Jarvis https://usefathom.com/blog/event-filtering Counting Clicks: A Use Case for Grouping Fathom Events 2022-11-01T00:00:00+00:00 2022-11-01T00:00:00+00:00 If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour? Daniel Davis https://usefathom.com/blog/grouping-events What does Google know about me? 2022-10-25T00:00:00+00:00 2022-10-25T00:00:00+00:00 There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide? Paul Jarvis https://usefathom.com/blog/what-google-knows We rebuilt our entire application 2022-10-11T00:00:00+00:00 2022-10-11T00:00:00+00:00 We had technical debt, a framework nobody knew and a bottleneck from hell. Jack Ellis https://usefathom.com/blog/rebuilt-application Best practices for promoting your affiliate links 2022-08-09T00:00:00+00:00 2022-08-09T00:00:00+00:00 Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust. Paul Jarvis https://usefathom.com/blog/affiliate-best-practices Denmark: 6 months in jail for using Google’s services 2022-07-14T00:00:00+00:00 2022-07-14T00:00:00+00:00 On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind. Jack Ellis https://usefathom.com/blog/6monthsjail Does Laravel Scale? 2022-05-16T00:00:00+00:00 2022-05-16T00:00:00+00:00 The internet is full of lies about whether Laravel can scale. Here's the truth. Jack Ellis https://usefathom.com/blog/does-laravel-scale The problem with data brokers: targeted ads and your privacy 2022-05-10T00:00:00+00:00 2022-05-10T00:00:00+00:00 Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable. Paul Jarvis https://usefathom.com/blog/data-brokers