Fathom blog RSS News and updates from Fathom Analytics 2023-02-01T16:18:58+00:00 https://usefathom.com/blog/feed https://usefathom.com/assets/images/social-share.png Fathom Analytics https://usefathom.com/blog/create-events-ga4-user-interface How to Create Events in GA4 via User Interface 2023-02-01T00:00:00+00:00 2023-02-01T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here. https://usefathom.com/blog/google-analytics-not-showing-data Google Analytics Not Showing Data? Here’s Fix 2023-01-31T00:00:00+00:00 2023-01-31T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions. https://usefathom.com/blog/data-google-analytics-prohibit-collecting What Data Does Google Analytics Prohibit Collecting? 2023-01-30T00:00:00+00:00 2023-01-30T00:00:00+00:00 Paul Jarvis https://usefathom.com/ If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here. https://usefathom.com/blog/privacy-resolutions Your privacy resolutions for 2023 2023-01-02T00:00:00+00:00 2023-01-02T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind. https://usefathom.com/blog/upgrade-content How to use analytics to upgrade your content (and distribute it where it gets noticed) 2022-11-15T00:00:00+00:00 2022-11-15T00:00:00+00:00 Claire Emerson https://usefathom.com/ In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results. https://usefathom.com/blog/event-filtering Filter your dashboard by event completions 2022-11-07T00:00:00+00:00 2022-11-07T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Our most requested feature has been launched: you can now filter your dashboard by event completions! https://usefathom.com/blog/grouping-events Counting Clicks: A Use Case for Grouping Fathom Events 2022-11-01T00:00:00+00:00 2022-11-01T00:00:00+00:00 Daniel Davis https://usefathom.com/ If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour? https://usefathom.com/blog/what-google-knows What does Google know about me? 2022-10-25T00:00:00+00:00 2022-10-25T00:00:00+00:00 Paul Jarvis https://usefathom.com/ There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide? https://usefathom.com/blog/rebuilt-application We rebuilt our entire application 2022-10-11T00:00:00+00:00 2022-10-11T00:00:00+00:00 Jack Ellis https://usefathom.com/ We had technical debt, a framework nobody knew and a bottleneck from hell. https://usefathom.com/blog/affiliate-best-practices Best practices for promoting your affiliate links 2022-08-09T00:00:00+00:00 2022-08-09T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust. https://usefathom.com/blog/6monthsjail Denmark: 6 months in jail for using Google’s services 2022-07-14T00:00:00+00:00 2022-07-14T00:00:00+00:00 Jack Ellis https://usefathom.com/ On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind. https://usefathom.com/blog/insights How to get insights into your customer behaviour (without selling your soul to Google) 2022-05-30T00:00:00+00:00 2022-05-30T00:00:00+00:00 Claire Emerson https://usefathom.com/ Gathering insights into what customers are doing without incurring privacy violations https://usefathom.com/blog/does-laravel-scale Does Laravel Scale? 2022-05-16T00:00:00+00:00 2022-05-16T00:00:00+00:00 Jack Ellis https://usefathom.com/ The internet is full of lies about whether Laravel can scale. Here's the truth. https://usefathom.com/blog/data-brokers The problem with data brokers: targeted ads and your privacy 2022-05-10T00:00:00+00:00 2022-05-10T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable. https://usefathom.com/blog/generate-traffic How to generate traffic to your website (so analytics become useful) 2022-04-27T00:00:00+00:00 2022-04-27T00:00:00+00:00 Claire Emerson https://usefathom.com/ Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust. https://usefathom.com/blog/google-analytics-importer Google Analytics is removing Universal Analytics and deleting all of your historical data 2022-04-14T00:00:00+00:00 2022-04-14T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Luckily, Fathom is building a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever. https://usefathom.com/blog/analytics-that-matter Website analytics that matter (and why they matter) 2022-03-29T00:00:00+00:00 2022-03-29T00:00:00+00:00 Paul Jarvis https://usefathom.com/ Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions. https://usefathom.com/blog/huge-growth What happens when colossal growth happens to a slow-growth company 2022-03-14T00:00:00+00:00 2022-03-14T00:00:00+00:00 Paul Jarvis https://usefathom.com/ We had our best year ever, but it wasn't all smooth sailing. https://usefathom.com/blog/analytics-for-growth How to use website analytics for growth 2022-03-08T00:00:00+00:00 2022-03-08T00:00:00+00:00 Claire Emerson https://usefathom.com/ 21 Tactics guaranteed to drive better results. https://usefathom.com/blog/cnil-illegal-google-analytics CNIL finds Google Analytics in breach of GDPR 2022-02-11T00:00:00+00:00 2022-02-11T00:00:00+00:00 Paul Jarvis https://usefathom.com/ The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.