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Fathom Analytics blog /

Technical (nerdy)

Posts related to development and the technical side of Fathom (written by Jack Ellis, our technical cofounder).

Published on
November 1, 2022

Counting Clicks: A Use Case for Grouping Fathom Events

If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?

Daniel Davis
Published on
October 11, 2022

We rebuilt our entire application

We had technical debt, a framework nobody knew and a bottleneck from hell.

Jack Ellis
Published on
May 16, 2022

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

Jack Ellis
Published on
January 4, 2022

2021 Year in review

We had our best year ever, but it wasn't all smooth sailing.

Jack Ellis
Published on
November 30, 2021

The Journey to EU Isolation

The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.

Jack Ellis
Published on
September 29, 2021

Why we ditched DynamoDB

After being very publicly excited about DynamoDB for over a year, we’ve now completely ditched it.

Jack Ellis
Published on
August 17, 2021

Making the world’s fastest analytics even faster

In this blog post, I’m going to tell you how I migrated close to one billion database rows with zero downtime, achieved a ~30% query speed increase, and took Fathom to the next level.

Jack Ellis
Published on
July 13, 2021

Fathom retains IP addresses temporarily for security. How do you protect that data?

Here’s a question we recently got from a customer regarding Fathom being a privacy-first company and how that relates to the data we collect for our analytics

Jack Ellis
Published on
March 30, 2021

Building the world’s fastest website analytics

For over a year, we’d been struggling to keep up with our analytics data growth. Fathom had been growing at the speed of light, with more and more people ditching Google Analytics, our data ingestion was going through the roof.

Jack Ellis
Published on
October 2, 2020

Hosted vs self-hosted website analytics

When deciding which analytics software to use for your website, one of the questions to be considered is whether you want to use a managed service or use self hosted analytics.

Jack Ellis
Published on
August 19, 2020

What happened to our infrastructure when a customer got over 10 million page views in a few hours?

What happened to our infrastructure when a customer got over 10 million page views in a few hours?

Jack Ellis
Published on
July 23, 2020

What tech stack does Fathom Analytics use?

When developers use a product like Fathom Analytics, the first question that comes to mind is “What tech stack is this company using?”. I personally love reading through company tech blog posts where they talk about their stacks.

Jack Ellis
Published on
July 17, 2020

A 1 year review of Laravel Vapor

As one Laravel Vapor’s first customers, we wanted to walk you through a review of costs, scaling, reliability and more. Here’s what we’ve found after using Vapor for almost a year.

Jack Ellis
Published on
November 29, 2019

We rebuilt Fathom Analytics from the ground up and moved to Laravel Vapor

In this article, we’re going to talk in-depth about our experience with Heroku and why we decided to move to Laravel Vapor.

Jack Ellis
Published on
July 21, 2019

How we built a GDPR compliant website analytics platform without using cookies

Fathom Analytics is GDPR compliant website analytics without cookies.

Jack Ellis

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EU DPA declares Google Analytics illegal because it runs on US cloud providers. Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers.