Fathom Analytics has been acquired
(Jack Ellis) With excitement, we have some big news to share with all of you.
Google Analytics is deleting all of your historical data
(Paul Jarvis) On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.
How to Enable and Use Link Tracking Protection in iOS 17
(Paul Jarvis) Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.
Can you still export Universal Analytics data?
(Paul Jarvis) Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.
Our Google Analytics Importer is now available
(Paul Jarvis) Our Google Analytics Importer (UA + GA4) is now available
Filter your dashboard by event completions
(Paul Jarvis) Our most requested feature has been launched: you can now filter your dashboard by event completions!
Best practices for promoting your affiliate links
(Paul Jarvis) Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
Denmark: 6 months in jail for using Google’s services
(Jack Ellis) On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.
The problem with data brokers: targeted ads and your privacy
(Paul Jarvis) Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
GA removed Universal Analytics + your historical data
(Paul Jarvis) Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
When big growth happens to a slow-growth company
(Paul Jarvis) We had our best year ever, but it wasn't all smooth sailing.
CNIL finds Google Analytics in breach of GDPR
(Paul Jarvis) The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
How to use UTM Parameters
(Paul Jarvis) A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
Our philosophy on spending money
(Paul Jarvis) It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
Google FLoC is dead; long live Google Topics
(Paul Jarvis) Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
Jack and Paul interviewed
(Paul Jarvis) Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
Your website analytics are breaking the law
(Jack Ellis) On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.
How to DeGoogle your business in 2022
(Paul Jarvis) Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
The hidden risk of out-of-office emails
(Paul Jarvis) Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
Kim Kardashian turned a small business into a VC-backed company
(Paul Jarvis) Why Carrd turned away from their bootstrapping roots and raised millions of dollars.
New features in Fathom Analytics (video)
(Paul Jarvis) Fathom is simple, privacy-focused website analytics (a Google Analytics alternative). Here are a few new features we’ve added recently.
Let’s make surveillance-based advertising illegal
(Paul Jarvis) Fathom and other privacy-focused companies signed the following letter on Wednesday, July 7th, to EU and US regulators to encourage them to take action during legislative sessions and any relevant privacy discussions.
Something’s new in Fathom… everything!
(Paul Jarvis) Check out our new release, full of features and refinements
Privacy Stories: The Markup
(Paul Jarvis) The Markup is proving that a newsroom can be unbiased in its reporting, share how they came to the conclusions they’re making, and build awareness around complicated but essential issues.
We prioritize support over sales in our business
(Paul Jarvis) We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)
What is Google FLoC (it’s bad for your privacy)
(Paul Jarvis) FLoC is a method to collect, summarize and sell your recent internet browsing activity.
Privacy Stories: Sparktoro
(Paul Jarvis) Sparktoro identifies where an audience spends their time and attention (using public information on social media).
What’s the difference between digital privacy and online security?
(Paul Jarvis) Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.
Why digital privacy matters even more in 2021
(Paul Jarvis) Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).
2020 Year in Review
(Jack Ellis) Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write.
Someone attacked our company
(Jack Ellis) At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them.
Privacy Stories: Fastmail
(Paul Jarvis) Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.
Designing a million dollar brand
(Paul Jarvis) Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.
Privacy stories: DuckDuckGo
(Paul Jarvis) DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.
Everyone has something to hide
(Paul Jarvis) In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.
Announcing Phantom Analyzer
(Paul Jarvis) Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.
Does targeted digital advertising work?
(Paul Jarvis) Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?
How to build a privacy-first software business
(Jack Ellis) Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously.
An update on the Schrems II judgment/ruling
(Rie Aleksandra Walle) As per 17 August, there is still no unified conclusion or advice on how to manage it on a practical level.
Schrems II Judgement (Privacy Shield invalidation)
(Rie Aleksandra Walle) The Court of Justice of the European Union (EUCJ) has ruled on the Privacy Shield certification for US businesses, effectively making it invalid as of July 16, 2020.
Let’s talk about Friday and the Cloudflare outage
(Jack Ellis) On Friday 17th July, the internet collapsed for 27 minutes due to a Cloudflare outage.
SaaS lessons shared on the Framework podcast
(Paul Jarvis) Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.
Fathom Analytics vs the competition
(Paul Jarvis) Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).
20 years to overnight success
(Paul Jarvis) A detailed look at how to create a lasting and successful product.
Does removing Google Analytics hurt SEO rankings?
(Paul Jarvis) The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.
What we’ve learned about digital privacy through a 1,500+ person survey
(Paul Jarvis) 1,515 people participated and shared their fears and behaviours around digital privacy.
I quit my job to work on Fathom Analytics full time
(Jack Ellis) As 2020 came around, it was becoming clear to me that I couldn’t handle my full time job and run Fathom, so I had to leave.
We must ban targeted advertising immediately
(Paul Jarvis) The solution to one of our most challenging privacy issues of today could have the simplest answer.
April Fools: Individual Person Tracking
(Paul Jarvis) Now Fathom customers don’t have to just rely on our speedy but anonymized and aggregate data for their website.
Online privacy trends
(Paul Jarvis) With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.
My favourite digital privacy tools for 2020
(Paul Jarvis) The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.
How to talk to your client or boss about a switch to Fathom
(Paul Jarvis) We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.
Online privacy statistics
(Paul Jarvis) Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.
Why we changed our pricing to focus on regular-sized businesses
(Jack Ellis) The reasoning behind why we are nott interested in enterprise and are focusing on regular-sized businesses
Get paid 25% lifetime commissions when you refer customers to Fathom Analytics
(Paul Jarvis) Introducing our new privacy-focused affiliate program for our simple analytics software.
Fathom Analytics inside WordPress
(Paul Jarvis) By using Fathom Analytics for WordPress you can view your Fathom dashboard directly within your WordPress admin area
Fathom Analytics now supports two-factor authentication (2FA)
(Paul Jarvis) In an ideal world, all passwords would be secret and unhackable...
From almost shutting down to tripling our MRR
(Paul Jarvis) It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.
Take back your online privacy
(Paul Jarvis) Create your own digital grab-and-go kit