A hub for educational content. Explore industry best practices and insights from the world of analytics.
August 21, 2023
How to collect analytics data from Meta’s Threads
Meta does not offer a Threads-specific referrer data, meaning you’ll have to track referral traffic from their platform via UTMs in Fathom Analytics (or any analytics software.)
June 2, 2023
Can you still export Universal Analytics data?
Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.
March 1, 2023
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
February 28, 2023
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
February 22, 2023
What Do Website Analytics Allow You to Do?
Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.
February 14, 2023
Web Analytics Metrics You Should Use to Win More Customers
Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.
February 2, 2023
GA4 vs Universal Analytics: Differences & Comparison
It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.
January 30, 2023
What Data Does Google Analytics Prohibit Collecting?
If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.
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