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A hub for educational content. Explore industry best practices and insights from the world of analytics.

Published on
March 1, 2023

Unique Visitors in Google Analytics: All You Need To Know

Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.

Written by Paul Jarvis
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Published on
February 28, 2023

Engagement Rate in Google Analytics 4: All You Need To Know

What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.

Written by Paul Jarvis
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Published on
February 22, 2023

What Do Website Analytics Allow You to Do?

Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.

Written by Paul Jarvis
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Published on
February 14, 2023

Web Analytics Metrics You Should Use to Win More Customers

Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.

Written by Paul Jarvis
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Published on
February 2, 2023

GA4 vs Universal Analytics: Differences & Comparison

It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.

Written by Paul Jarvis
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Published on
January 30, 2023

What Data Does Google Analytics Prohibit Collecting?

If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.

Written by Paul Jarvis
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